If your CEO asked you right now what percentage of last quarter’s revenue your team directly influenced, could you answer with confidence? If the honest answer is “not really,” you’re not alone. But the pressure to have that answer — and to have it ready for every QBR — is only growing. CEOs and CROs […]
Every B2B campaign launch checklist you’ll find online tells you to verify your links and double-check your UTMs. That’s solid advice, but it’s not where campaigns actually fall apart. The breakdowns happen earlier and run deeper: By the time the symptoms show up in your pipeline report, you’ve already burned the budget. This checklist is […]
RollWorks is an account-based marketing (ABM) and advertising platform that helps B2B companies identify target accounts, engage across channels, and measure impact. Rollworks is popular for companies that need to get ABM advertising going very quickly. Setup is minimal, which can make it a good choice for teams that are starting their ABM program from zero. As sales goals and ad budgets grow, […]
Many sales teams have turned to Clay for its data enrichment and workflow automation capabilities. Clay’s flexible architecture provides a playground for revenue operations professionals to custom build sophisticated automations that connect other parts of their tech stack. The core challenge driving companies to explore Clay alternatives is the high barrier of expertise needed to […]
The challenge Enterprise organizations are in the middle of massive GTM transformations—but not everyone makes it through successfully. Teams get stuck with messy data, overwhelmed sellers, siloed campaigns, and stale target account lists. This leads to wasted ad spend, disjointed buyer experiences, and misalignment between sales and marketing that leaves pipeline on the table. Eric […]
Here’s the uncomfortable truth about sales and marketing alignment: Most companies treat it like a relationship problem that can be fixed with better communication. More Slack channels. Weekly syncs. Trust falls at the offsite. But the real issue isn’t about getting along better. It’s about operating on fundamentally incompatible timelines. B2B buying cycles average 10 […]
Your sales team talks to buyers every single day. They hear which messages land and which fall flat. They know what objections keep coming up, which competitors are circling, and what content actually helps push deals forward. Marketing? They’re creating campaigns based on last quarter’s research, personas built in a workshop six months ago, and […]
When 94% of B2B buyers report using large language models during their purchase process, it’s easy to assume we’re witnessing a fundamental shift in how research happens. The narrative writes itself: buyers turn to ChatGPT first, vendors get cut out of early conversations, and the traditional sales cycle gets compressed or bypassed entirely. Except our […]
Sales and marketing: Oil and water. Different planets. Destined to clash. Ashley Deibert doesn’t buy it. In her first job in marketing, she sat between two sales reps, helping them fill out RFP responses. She’s never understood why the two functions are treated as natural enemies when they’re chasing the same goal. But she’s also […]
Research shows the extreme importance of building targeted brand awareness. For the third consecutive year, 6sense’s Buyer Experience Report has tracked how B2B buyers make purchasing decisions. Each year, the data grows more stark: Three years of evidence points to an uncomfortable truth: The era of capturing demand isn’t over, but if buyers don’t begin […]
Here’s a thought experiment: Think about the last time you used ChatGPT, Claude, or any other LLM. Did you ask it one question, accept whatever it told you as gospel, and immediately act on that information? Or did you use it as one input among many, cross-referencing what it said against your own experience, other […]
Despite near-universal LLM adoption, buyers still maintain 16 interactions with winning vendors. Here’s what that really means for your pipeline. If you’ve been in B2B marketing circles lately, you’ve probably heard some version of this doom-and-gloom prediction: “ChatGPT is going to kill website traffic.” “Buyers won’t need vendors anymore.” “Intent data is dead.” Here’s what […]
