On 4th June, more than 300 B2B leaders came together in London for Inspire UK — and the takeaways are still reverberating.
This wasn’t another theory-heavy conference. From the moment doors opened at 155 Bishopsgate, it was clear: attendees came to share what’s working, what’s changing, and what the future of go-to-market really looks like in 2025.
Across 25+ sessions, speakers delivered honest insights, bold ideas, and proven plays — all shaped by today’s most pressing challenges.
If you missed it, here’s what had the room buzzing.
Two tracks. One goal. Revenue performance.
This year’s agenda was built around two powerful content tracks designed to give attendees both strategic clarity and tactical depth.
Inspire Stage: Bold Ideas, Clear Actions
This is where CMOs and GTM visionaries tackled the big stuff: marketing leadership, brand strategy, and pipeline accountability. Think keynote energy with practical edge.
Revenue Showcase: The Market Makers
Packed with playbooks, frameworks and swipe-able strategies, this track spotlighted the demand gen leaders, ops pros, and digital teams driving results every day. Less theory, more doing.
First stop? A social media glow up.
Before the sessions even kicked off, many attendees made a beeline for the Bio and Profile Power-Up booth, where personal brand met professional polish. Experts were on hand to rewrite your headline and summary, while a pro photographer gave everyone a fresh, high-quality headshot.
It was one of the busiest spots in Revenue Village all day — and a reminder that in modern GTM, your profile is part of your strategy.
Session Highlights
B2B BS: Hype, Hard Truths & The New Rules of Marketing
Saima Rashid, SVP Marketing for 6sense, didn’t come to play. She opened the day with a keynote that cut through the noise and called out the elephant in every marketer’s Slack channel: rising pressure, shrinking resources, and an 11-month buying journey with over 600 touchpoints.
But her message wasn’t one of defeat — it was a rallying cry: a clear-eyed, confident roadmap for marketing-led, AI-powered growth.
“Let humans do what humans do best. Let AI handle the rest.”
She broke it down into three core shifts:
- Hype is out. Hard truths are in. Buyers don’t care about your funnel. They care about relevance, timing, and trust.
- Stop chasing MQLs. Start building pipeline — autonomously, at scale. 20–25% of 6sense pipeline is now AI-triggered.
- Brand and demand must be blended — every campaign needs stopping power and sales impact.
Her talk struck a nerve because it showed what’s possible when marketers stop playing defence and start owning outcomes.
Pitch Perfect: Translating Product Positioning into a Winning Sales Story
April Dunford, founder of Ambient Strategy, delivered a keynote that brought clarity (and a lot of laughs) to a topic most teams overcomplicate: positioning. Her central message? Make it obvious why someone should pick you.
“People don’t buy the best solution. They buy the one that’s easiest to understand.”
She showed how to break positioning into five parts — alternatives, capabilities, value, best-fit customer, and market category — and warned that most companies make the wrong comparison (like startups losing deals to… doing nothing).
Even more powerful? Her takedown of the marketing-to-sales handoff. Great positioning, she argued, often dies the moment a sales rep opens a pitch deck.
Her fix: Teach reps to tell the story your positioning was meant to deliver — not just walk through features. Because sales conversations should help buyers understand the market, the trade-offs, and why your approach wins.
6th Street Live: Workflows Activated
Chris Dutton, Adam Kaiser, EJ Oelling, and Stef Iacono of 6sense led this discussion.
This wasn’t a panel. It was a backstage pass. The 6sense marketing team brought their Intelligent Workflows playbook to life — showing exactly how they launch, localise, and scale global campaigns.
From segmentation to activation, content to localisation, it was a crash course in running GTM the 6sense way. No silos. No PowerPoint hell. Just real-time orchestration across teams and time zones.
“What I love most is it allows us to be smarter, faster, and more connected,” said Stef Iacono, Marketing Director, 6sense.
Standout moments:
- Building full-funnel campaigns that adapt to buyer signals
- Using intent and CRM data to automate jobs like contact enrichment, nurture triggers, and sales alerts
- Localising workflows across EMEA without compromising strategy
- And yes… creating a 32-page lifestyle magazine for a product launch — complete with crosswords, a centre spread, and AI-powered campaign setup
Your GTM strategy, stress-tested
Every attendee was also offered the chance to take part in a GTM Accelerator — a 25-minute 1:1 strategy session with a 6sense expert. From refining segmentation models to pressure-testing campaign structure, these tailored sessions became a highlight of the day for many.
RevCity is now live with recaps
Couldn’t take notes fast enough? We’ve got you.
A community that keeps giving
The real magic of Inspire wasn’t just in the sessions — it was in the honest conversations, spontaneous idea swaps, and moments of connection between peers. From breakfast chats to the post-event drinks reception, this was a day of real talk, not just name tags and small talk.
Check out these LinkedIn posts to see for yourself.
And a short breath before shouting out all our incredible sponsors…
Huge thanks to every partner who helped make Inspire UK 2025 the most practical, powerful B2B event of the year:
G2, Modern, ON24, Revsure, Trendemon, LeanData, Reachdesk, Sendoso, Userled, Gilroy, Gravity Global, Informa TechTarget, MarketOne, Orum, Propolis, ROI·DNA, Stein, and Women in Tech Forum — we couldn’t have done it without you.
Let’s keep the momentum going
If you left inspired, challenged, or re-energised — good. That’s the goal. But the real opportunity lies in what you do next.
We’ll be back in 2026. Until then, keep leading the charge, sharing the learnings, and pushing the envelope of what great GTM can be.
— The 6sense Team
