Software and technology

See the evaluation you're not in yet.

Software buyers shortlist vendors through reviews, peers, and quiet research long before a demo request. Spot the accounts comparing solutions like yours while the shortlist is still open.

Book a demo

The Challenge

Buying happens behind the scenes.

A demo request is the end of the evaluation, not the start.

By the time a buyer books a demo, they’ve read the reviews, asked their peers, and formed a preference. 94% of buyers rank a favorite before contacting a vendor, and it wins 80% of the time.

One trial user isn't a buying group.

Signups and form fills show individuals. The security reviewer, budget owner, and exec sponsor are researching too, just where you can’t see them.

Your customers shop the category too.

Renewal risk starts as quiet competitor research, months before it reaches the CSM. Get alerted before you’re in a churn call.

How 6sense helps

Set yourself up to be shortlisted.

Know which accounts are evaluating software like yours, how far along they are, and who's involved, while there's still time to make your case.

Spot accounts in evaluation.

See account-level research into your category and your competitors, including accounts that never fill out a form.

Prioritize by buying behavior.

Focus sales and marketing on accounts showing real buying activity, not just firmographic fit.

Coordinate the response.

Run advertising, outreach, and sales plays from the same account picture, so buyers meet one company, not three teams.

Work in the stack you already run.

Bring the same intelligence into your CRM and sequencer, or into your own AI agents through APIs and MCP, so your people and agents work from one picture.

See what success looks like.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

Who it helps.

Marketing

Most of the buying journey is invisible until a form fill, and by then the message is already late.

Sales

Reps don't know who else is on the buying committee, or whether an account has real signal versus just being a name on a cold list.

RevOps

Firmographic, contact, technographic, and intent data live in separate systems that don't reconcile.

Explore more solutions.

Explore more solutions.

Revenue Marketing

Act on the same intelligence across every channel to build pipeline.

Explore Revenue Marketing

Sales Intelligence

Know who to work, why now, and what to do next.

Explore Sales Intelligence

Data and Intelligence

Turn signals into contextual understanding.

Explore Data & Intelligence
Job Change
Website Visit
Keyword Search

Turn more of your market into growth.

See how 6sense helps software and technology teams find demand earlier, focus resources, and compete for the opportunities that matter.

book a demo