Customer
Stories

Joe Charron arrived at ARCO Design/Build just as the company was pushing into new territory. ARCO made its name in light industrial construction as the largest builder of warehouses and distribution centers in the country and the largest pure-play design-build firm in the US. To keep growing, the business set out to diversify into adjacent […]

Gilson at a Glance Gilson makes laboratory equipment and consumables for life science research. Their portfolio spans the full range of liquid handling: from the iconic PIPETMAN pipettes (with a decades-long installed base in labs worldwide) to automated systems like PIPETMAX and PIPETMAN M96, a 96-channel motorized pipette that brings semi-automated pipetting to the bench. […]

Amanda Moran doesn’t wait around when she sees something useful coming. As Director of Enterprise Marketing at Smarsh, which helps the world’s most regulated organizations transform communications data into actionable intelligence, she leads a team that partners with sales to drive pipeline to closed-won bookings while evangelizing the ABX motion across the business. So when […]

The Challenge: Great leads, going nowhere Group-IB had no shortage of demand. What they had was a follow-up gap. As demo requests and MQLs multiplied, coverage was grappling to keep pace, and it wasn’t for lack of effort. Group-IB’s business development managers operate more like account executives than SDRs, so the high-volume, repetitive work, after-event […]

Client Overview Green Hat is an ABM and marketing technology consultancy with more than two decades of experience helping enterprise organizations improve go-to-market performance through stronger campaign design, better revenue operations, and tighter alignment between marketing and sales. For this engagement, Green Hat worked with a leading global consulting firm to turn 6sense AI Email […]

Socure transformed its go-to-market motion by replacing traditional MQLs with Engaged Qualified Accounts (EQAs) through an innovative program called Treasure Ops. Starting with a single intern manually mining gold from 12,000 rows of 6sense data daily, the company built trust one $500K opportunity at a time. This scrappy pilot evolved into a strategic revenue engine […]

F12.net’s lean marketing team, led by Kate Mitchell, harnessed 6sense to triple weekly in-market account engagement, double campaign velocity, and accelerate the company to its full-year sales target by June — earning the 6sense Breakthrough ‘25 Award for Small Team, Big Results.

Service Express made 6sense the foundation of how its SDR team sells, building it directly into compensation plans, coaching conversations, and performance metrics. By tying rep pay to 6sense activity and creating a custom SDR Activity Hub in Salesforce that flags high-intent accounts without recent engagement, the team transformed from chasing noise to acting with […]

Hexagon, a provider of software and hardware solutions that help manufacturers in industries like automotive and aerospace unlock efficiency and precision, reimagined their account-based marketing (ABM) strategy for the flagship production machining software, ESPRIT, using 6sense. After initial ABM successes fell short, they aligned sales and marketing on buyer journey definitions, prioritized email as their […]

The Challenge In April 2024, a major cloud platform announced the end of licensing and support for AWS customers on a legacy service, creating urgent migration demand. Initially, Mission Cloud, a CDW Company, responded with competitive takeout tactics based on technographic and intent data, but their pilot campaign showed that high intent didn’t reliably indicate […]

A few years ago, FireMon’s marketing team faced a common B2B problem: strong MQL volume but weak conversion and limited sales adoption. Marketing focused on individual contacts and single-touch campaigns, resulting in wasted effort on accounts that were not a strong fit. The Challenge Sales engagement with marketing-sourced leads hovered around 10%, and teams lacked […]