Mission Cloud is a premier-tier AWS partner that provides managed and professional cloud services and software for adopting and managing AWS.
Mia is Mission Cloud’s most active Business Development Representative. She was tasked recently with following up with attendees from an important conference. Mia crushed the assignment with a follow-up email campaign that reached over 4,000 high-quality leads.
The results she achieved were well above industry averages, generating:
- 99% reach rate
- 66% open rate
- 3% response rate
- 2% lead qualification rate
How? It helps that Mia doesn’t take lunch breaks — or any breaks, for that matter. She’s Mission Cloud’s AI email assistant powered by 6sense’s Conversational Email solution.
Dina Otero, Mission Cloud’s Vice President of Demand Generation, recently revealed how 6sense’s Conversational Email solution helped her company boost their email strategies.
Conversational Email Supercharges Event Follow-up
The case for leveraging Mia’s automated email-writing capabilities for this task was clear, Dina says. Because Mission Cloud sponsors large conferences that can generate over 10,000 leads in a matter of days, Dina knew their human BDRs couldn’t handle that volume of engagement at the speed the business demanded.
“Even if our BDRs contacted the ‘hot leads’ — even if it’s just 10% of leads — it simply wouldn’t be sustainable,” Dina explains. “Time is of the essence for event follow-up.”
It’s true: nearly half of buyers say they’re more likely to buy when follow-up happens in a timely manner.
Conversational Email uses 6sense intent data to craft personalized email using generative AI and send these emails at scale, only looping in humans when necessary.
Conversational Email continuously enables Mission Cloud to save time and increase engagement by:
- Automating email sends that are personalized and relevant for their recipient based on their stage in the buying journey
- Delivering content and offers that are specific to the buyer
- Looping in human sellers when it’s time to move the conversation forward
After their success leveraging an AI email assistant for event follow-up, Mission Cloud saw the opportunity to expand their Conversational Email usage.
Beyond Events: Email Nurture
The team now supplements their regular email nurture campaigns with Conversational Email.
After sending three or four of these bespoke emails through Conversational Email, Mission Cloud then includes a CTA to schedule a call with a consultant. So, by leveraging AI they can keep a lead warm until human participation is needed.
The best part? The emails are nearly indistinguishable from what a human would write, says Dina. “It’s not like sending a marketing message. It’s written and devised like it’s a person reaching out.”
The Results
Using an AI email assistant powered by 6sense’s Conversational Email, Mission Cloud has seen:
- Over 150 hours of work saved
- Over 4,000 emails sent
- A 2% conversion to opportunity rate for AI emails
Because of their success with Conversational Email, Mission Cloud is looking to expand their usage of 6sense by leveraging the 6sense platform’s predictive capabilities. This will help Mission Cloud further refine their targeting and messaging.
Interested in learning more about Conversational Email and how it can save you time and improve engagement? See a demo here.
