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B2B Sales & Account-Based Marketing Platform for Manufacturers
Manufacturing
Explore by segment
Manufacturers: select your go-to-market model
Internal sales
Find hidden B2B manufacturing buyers
6sense matches website activities to the accounts conducting them, providing insights into visitors and the specific pages they are viewing —no forms needed. Now, marketing and sales know exactly who to target.
Identify the important decision-makers
On average, B2B manufacturing buying groups consist of 10 stakeholders. 6sense simplifies the process by revealing who’s on the buying team, how engaged they are, what they care about, and making it easy to acquire their contact data.
Stand out from the competition
With 6sense, you know exactly what products and services your manufacturing buyers are researching. Armed with that knowledge you can deliver killer, personalized campaigns that speak to their direct pain points and needs; unlike the competition and their generic messaging.
Channel partner sales
Elevate channel partner relations by driving mutual successes
Intent data helps you build a reliable list of accounts ready to buy to your channel partners. You get more insight and control over the external sales process. Your partners receive accounts ready to purchase. Ultimately this boosts sales, fosters trust and grows the partnership for continued success.
Source and retain distributors to scale efficiently
Use 6sense intent data to pinpoint distributors and representatives actively researching your products. Target these engaged prospects to forge effective partnerships. Simultaneously, keep a pulse on your existing partners website activity. This data gives you power to build programs or resolve issues.
Gain control of lead generation with co-marketing campaigns
Create campaigns focused on specific product offerings targeted at accounts demonstrating intent or product interest. This enables marketers to provide more leads to channel partners and see how marketing efforts directly affect revenue, all within a single platform.
Manufacturers: select your go-to-market model
Internal sales
Find hidden B2B manufacturing buyers
6sense matches website activities to the accounts conducting them, providing insights into visitors and the specific pages they are viewing —no forms needed. Now, marketing and sales know exactly who to target.
Identify the important decision-makers
On average, B2B manufacturing buying groups consist of 10 stakeholders. 6sense simplifies the process by revealing who’s on the buying team, how engaged they are, what they care about, and making it easy to acquire their contact data.
Stand out from the competition
With 6sense, you know exactly what products and services your manufacturing buyers are researching. Armed with that knowledge you can deliver killer, personalized campaigns that speak to their direct pain points and needs; unlike the competition and their generic messaging.
Channel partner sales
Elevate channel partner relations by driving mutual successes
Intent data helps you build a reliable list of accounts ready to buy to your channel partners. You get more insight and control over the external sales process. Your partners receive accounts ready to purchase. Ultimately this boosts sales, fosters trust and grows the partnership for continued success.
Source and retain distributors to scale efficiently
Use 6sense intent data to pinpoint distributors and representatives actively researching your products. Target these engaged prospects to forge effective partnerships. Simultaneously, keep a pulse on your existing partners website activity. This data gives you power to build programs or resolve issues.
Gain control of lead generation with co-marketing campaigns
Create campaigns focused on specific product offerings targeted at accounts demonstrating intent or product interest. This enables marketers to provide more leads to channel partners and see how marketing efforts directly affect revenue, all within a single platform.
Distributors: Win more with better intelligence
Understand web behavior
Effortlessly identify which companies are visiting your site and their interests using intent data, eliminating the reliance on forms or gated content. This data allows you to tailor your approach, ensuring you promote the right products to the right companies. Streamline your strategy and make informed decisions with ease.
Prioritized contact data
Access top-tier contact data prioritized by real intent to ensure your team connects with the right people—those who have decision-making power and a genuine interest in your products and services. Focus efforts on prospects who are ready to engage, optimizing your outreach and boosting your conversion rates.
Distributors: Win more with better intelligence
Understand web behavior
Effortlessly identify which companies are visiting your site and their interests using intent data, eliminating the reliance on forms or gated content. This data allows you to tailor your approach, ensuring you promote the right products to the right companies. Streamline your strategy and make informed decisions with ease.
Prioritized contact data
Access top-tier contact data prioritized by real intent to ensure your team connects with the right people—those who have decision-making power and a genuine interest in your products and services. Focus efforts on prospects who are ready to engage, optimizing your outreach and boosting your conversion rates.
Explore our products
“It’s night and day, before and after we launched with 6sense. You can see the engagement and where accounts might have been in their intent – and then the moment 6sense turns on, you can see a significant lift in engagement.”
The Signalverse
Reliable, accurate B2B data your team can always trust
B2B data is easy to come by, but is it actually valuable?
No other solution offers the kind of comprehensive, precise, and relevant B2B data that 6sense does. Achieve your revenue goals quickly with 6sense’s millions of data points and industry-leading intelligence.
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Manufacturing Resources
The Manufacturing Playbook for Account-Based Marketing & Sales
Introduction Overcoming marketing & sales challenges in manufacturing Manufacturing revenue teams often struggle to align and maximize growth due to industry-specific hurdles: These challenges are compounded by disconnected data between marketing and sales, leading to missed opportunities from anonymous buyer behavior (what 6sense calls the “Dark Funnel“). 6sense provides manufacturing teams with unified, actionable insights […]
Getting Started with Account-based Marketing in Logistics, Manufacturing, and Supply Chain
6sense and LeadCoverage join forces to provide industry expertise on how marketing and sales professionals can achieve team buy-in, and set up a crawl/walk plan.
B2B Buyer Experiences in Manufacturing
Join Kerry Cunningham, Head of Research at 6sense, to learn key findings from the 2024 B2B Buyer Experience Report, focusing specifically on the Manufacturing sector. Join Kerry to discover:
Driving Impact and Modernizing Manufacturing with Account-Based Data at FARO
FARO Technologies, a global leader in 3D measurement imaging solutions, transformed its marketing organization and revamped its martech stack to align with an ABX model. Dive into the strategies and tactics that manufacturer, FARO, took in order to drive revenue at-scale. Leveraging insights, the team was able to increase sales velocity and reduce costs. Their […]
Master Class for Content Marketers: Manufacturing Edition
Learn contemporary marketing tactics for a traditional industry, how to effectively market to technical buyers and adopt “revenue marketing” + the technology to use them.
Lessons Traditional Manufacturing Marketers Can Learn from Industrial Startups
In this session, Manufacturers will learn how to level up their marketing strategies by:
“There’s so much that happens on the website. Since people don’t fill out forms, we don’t know who they are and can’t target them when engagement happens. Using 6sense to uncover this data is big.”