Our Signalverse powers the GTM Intelligence Platform by capturing over a trillion buying signals each day and connecting them to specific accounts. Your GTM teams then use this context as the bedrock of your revenue decision-making around who to target, how to reach them, and when to act.
The Signalverse™
Every Buying Signal, Building Context for Every Buyer
Find buyers before it's too late to change minds
It takes B2B buyers an average of 10 months to research and choose a new vendor. The first 60% of that buying journey is spent doing anonymous research.
Building intelligence in the research phase is critical for GTM teams, because it’s when most deals are won or lost. Buyers don’t talk with sellers during this phase of research. They mostly don’t fill out contact forms. When they do, they rarely respond to calls or emails.
So how do you win the confidence of a prospect who won’t talk to you?
Light up the path to revenue
The Signalverse gives context to B2B deals so teams make the right decisions
- See which accounts are researching solutions
- Uncover new buyers and what they care about
- Each buyer data point gives context to the overall deal and how to get a win
- Establish your place as a contender for business
The Signalverse helps B2B marketers and sellers earn a spot on buyers’ short list of vendors to consider.
When you have the buying universe and know how each interaction matters, you can deliver personalized campaigns that influence their journey and earn real buyer conversations.
How we build intelligence
What makes up the Signalverse?
Intent Data
A big part of what sets 6sense apart is the depth and breadth of its intent data. This is the intent data that builds context to help teams spot real buyers:
- Keyword intent data drawn from buyer research across millions of pages of B2B publisher content
- Partnerships for additional topic intent on B2B research sites (G2, TrustRadius, Bombora, PeerSpot, Gartner)
Company Data
The Signalverse analyzes over 25B signals to capture and update 1.1B unique company and IP address details. These data points include:
- Firmographics (company characteristics and news)
- Technographic (existing tech stack)
- IP addresses (corporate offices as well as home offices)
- Cookies
- Alternative identities
Contact Data
The average B2B buying group has 10+ members. Knowing who they are and how to reach them is the difference between a single-threaded deal and one you actually win. The Signalverse processes more than 70,000 job changes daily to keep contact data accurate and up to date.
Web Deanonymization
Most of your website visitors never fill out a form. Web Deanonymization identifies the accounts behind anonymous traffic and unifies CRM, MAP, and real-time web activity into a single complete picture of buyer behavior. Every opportunity has the full context of each interaction.
“Data by itself is a lot of noise, you have to do a lot of things to turn it into ‘signal.’”
AI future starts with clean data
Clean
We identify and correct any incomplete, duplicate, non-standard, or irrelevant data by removing junk values that may be the result of user entry errors or other data capture issues.
Classify
We organize your data into consistent categories so your predictive models have a reliable, structured foundation to work from.
Standardize
We ensure that your data adheres to a set of standards to reconcile different abbreviations, word variations, misspellings, etc. as well as to ensure data uniformity across integrated technologies.
Matching
We have the highest match rates for mapping anonymous and known buyer activities to specific accounts. What sets us apart is how we match behavioral signals to accounts to build the intelligence that lets you go after the right accounts with confidence.
Predictive Intelligence
Powering Your GTM Intelligence
We take every signal captured and turn it into the intelligence your teams can instantly act on. Using the power of the Signalverse, 6sense builds context with:
Profile fit scores
Build your AI-driven ideal customer profile
Buying stages
Understand exactly how far along accounts are in their buying journey
AI summaries & actions
Provide clear takeaways for sales based on 6sense intel
AI email agents
Automate routine tasks, follow-ups and meeting scheduling
Keyword groups & recommendations
Group keywords to scale segmentation and receive keyword suggestions automatically
1 trillion signals processed daily
500B+
Intent Signals Analyzed Monthly
4.2B+
IP Addresses Tracked
750M+
B2B Buyer Profiles Captured
481M+
B2B Buyer Profiles Published
75M+
Company Profiles Published Across 200+ Countries
98M+
Direct-Dial Phone Numbers
111M+
Verified Business Email Addresses
43K+
Technologies Tracked