6sense Revenue Marketing

A B2B marketing platform that multiplies your growth potential 

6sense Revenue Marketing brings together data, predictive analytics, and AI email agents to enable marketers to find the best accounts to target, easily run hyper-personalized campaigns, and measure their revenue impact.

The nerve center for your marketing tech stack

6sense Revenue Marketing helps marketers achieve pipeline growth by making it easier to:

Card Icon
Spot early buying signals
from target accounts
Card Icon
Maximize ROI by focusing budget and effort on the most likely buyers
Card Icon
Breakdown data silos and see a comprehensive view of prospect activity
Card Icon
Run omnichannel campaigns that respond to real-time buyer activity
Card Icon
Spend more time on creative strategy; less on repetitive tasks
Card Icon
Alert sales reps to hot opportunities as they emerge

Long B2B buying journeys obscure marketing’s impact

B2B marketing involves too much guesswork, even for the most polished pros. Buyers do months of anonymous research, often without filling out forms. And the people who do fill out forms often get tagged as ‘bad leads.’  You can optimize for top-of-funnel lead generation, but that doesn’t always translate into actual sales opportunities. Proving ROI and building trust can be tough.

How 6sense makes it easier to achieve goals

Empower your marketers to achieve greater efficiency and impact by eliminating guesswork and focusing efforts where they matter most with 6sense’s B2B marketing platform. Uncover high-potential opportunities, align campaigns with what buyers truly need, and engage the full buying team effectively.

https://6sense.com/wp-content/uploads/2025/03/Mktg-Image-1_620x500-1.png

How we do it

  • Target hot accounts
  • Reach key buyers
  • Run AI-driven campaigns
  • Personalize at scale

Focus on accounts that are ready to buy

6senses’ intent data and deanonymization uncovers which accounts are actively researching your products or services. This enpowers marketers to prioritize their efforts on in-market accounts, eliminating wasted time and resources.

  • Web Deanonymization

    Identify anonymous website visitors and match them to accounts 
in real-time using 6sense’s patented ID graph technology.

  • Predictive Modeling

    Identify high-potential accounts and predict opportunities by 
using intent scores, outreach activities, and profile fit insights.

  • Audience Builder

    Create dynamic lists using parameters and data that focus 
your campaigns and communications on the right audience.

Engage the entire decision-making team

6senses’ account identification maps anonymous web activity and intent signals to specific accounts and key stakeholders. Marketers can engage all members of the buying team with tailored campaigns, ensuring no decision-maker is overlooked.

  • Intent Data

    Aggregate data from various sources — such as website visits, content engagement, keyword research, and third-party 
research — to identify buying intent.

  • B2B Buyer Data

    Enhance targeting with detailed account details. Tap into firmographic and technographic insights, and see how individual contacts fit into the big picture.

Tailor campaigns to buyer behavior

6sense’s audience-building capabilities enable marketers to create dynamic, highly targeted segments based on real-time behavior and firmographic data. Analytics help align campaigns with buyer intent, increasing relevance and effectiveness.

  • Advertising

    Easily enroll audiences in omnichannel campaigns. Keep messaging on-point by dynamically updating audience lists based on real-time buyer behavior.

  • Reporting & Analytics

    Gain clear and valuable insights that show how campaigns are contributing to pipeline value and closed deals. See which efforts are working so you can multiply what matters.

Personalized, automated, and engaged

6sense’s AI email agents and workflows enable marketers to automate personalized interactions across the buyer journey. By delivering the right message at the right time, marketers can improve engagement and accelerate the path to conversion.

  • Email Agents

    Automate email delivery and replies with tailored, intelligent responses that align with your brand.

  • Intelligent Workflows

    Streamline campaign execution and data transformation by automating repetitive tasks and establishing rules and actions.

  • Smart Form Fill

    Improve form conversion rates and gather more accurate 
data with automated, real-time form enrichment.

Case studies

Multiply your ROI

268% increase in marketing pipeline contribution

Corporate Visions, a leading provider of science-backed revenue growth services, modernized its go-to-market strategy with intent data, sales intelligence, and 
generative AI.

How Corporate Visions did it
6X increase in opportunity volume

Expereo, a global leader in intelligent internet solutions, transformed its marketing efforts and has achieved remarkable results in opportunity volume and value.

How Expereo did it
43% increase to pipeline generation

Folloze, a cutting-edge platform for personalized marketing campaigns, optimized its top-of-funnel campaigns and achieved significant pipeline 
growth through its integration with 6sense.

How Folleze did it
80% increase to marketing-generated pipeline

Vertiv, a global leader in IT infrastructure, used 6sense 
to test a new account-based marketing approach
 in an untapped market, achieving impressive results.

How Vertiv did it

Explore resources

arrow_back
arrow_forward
Revenue Makers, Adam and Saima
Account-Based MarketingRevenue Makers

What Account Based Marketing Looks Like 2025
  ABM has always been about precision—knowing the right accounts, the right moments, and the right messages. But as technology evolves, so do the strategies that drive success. With AI, personalization at scale is becoming a reality, while brand-led demand generation is proving more critical than ever. In this episode, hosts Saima Rashid and Adam […]
Smiling man in green jacket working on laptop at white kitchen counter with coffee mug, modern wooden cabinets in background.
MarketingGuides

AI in Marketing: Strategy, Guide, and Best Practices
What is AI in marketing? AI in marketing taps into machine learning to analyze vast reams of data, surface insights, streamline processes, and deliver personalized experiences at scale. It’s revolutionizing how businesses engage with their customers and make decisions. Ultimately, use of AI in marketing promises to deliver: Marketers can use AI-powered analytics tools to:  […]
What's next banner
Sales & MarketingEvents & Webinars

Watch What’s Next? A 6sense Reveal
We’re combining our AI with powerful automation to transform how revenue teams work.
Two colleagues at wooden desk. Bearded man in blue sweater types on MacBook. Woman in black blazer takes notes. Workspace has monitor and plant.
MarketingGuides

ABM Campaigns: Strategies for Modern Marketing Success
Introduction Unlike broad marketing strategies that cast a wide net to capture as many leads as possible, account-based marketing (ABM) is like spearfishing — it targets high-value accounts with precision, aligning marketing and sales efforts to penetrate key accounts deeply. By focusing on high-value accounts, ABM allows teams to personalize their outreach strategies, creating more […]
AWoman with dark hair works on laptop at wooden table. Teal chair, white mug, plant-filled office with teal accent wall and decorative shelving.
MarketingTools

Digital Spend Optimizer
What is digital spend? Digital spend refers to the financial resources a company dedicates to its digital marketing efforts. It is the budget set aside for various online channels and tactics, such as: Knowing how to wisely spend that money makes all the difference between a revenue team hitting its goals and missing them entirely. When […]
Level Up Mutiny
MarketingEvents & Webinars

Level Up: Account-Based Digital Advertising
In levels three through five, you learned how to execute an ABM campaign from start to finish and what content is best to use. Now you’ve likely got a few questions about how to successfully execute digital advertising within your ABM strategy. In this session you’ll learn:
Schedule a demo today

Explore 6sense Revenue Marketing

Book a Demo