Revenue Marketing

Turn buying signals into action that builds pipeline.

Revenue Marketing finds the accounts already in market and reaches them with the right message in the right channel. Every channel acts on the same trusted intelligence, so more of your budget becomes pipeline.

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Follow every buyer's journey as it happens.

Start with real buying activity

Build audiences around intent, behavior, fit, and buying stage instead of relying on static lists or form fills.

Keep every channel in sync

Advertising, email, web, workflows, and sales follow-up all act on the same trusted intelligence.

Connect activity to pipeline

See how marketing moves accounts through each buying stage, from first touch to qualification to revenue.

The Platform

Take a look inside.

Segments

Build audiences from live buying signals. Accounts move in and out of a segment automatically as their behavior changes.

Explore Segments

Advertising

Reach the people who matter at accounts already researching. Advertising follows each account’s buying stage across LinkedIn, Google, and Meta, so less spend goes to accounts that were never going to buy.

Explore Advertising

AI Email Agents

Email agents run the email motion from first prompt to sales-qualified lead. They write, send, follow up, and read replies, grounded in buying signals, and route qualified buyers to your team.

Explore AI Email

Smart Form Fill

Capture more inbound leads with short forms that ask only what you must. Smart Form Fill uses 6sense data for the rest.

Explore Smart Form Fill

Intelligent Workflows

Design your campaign on one canvas, then let it run. Workflows respond to buyer signals, move buyers into the campaign that fits their buying stage, and alert sales when an account is ready to talk.

Explore Intelligent Workflows

Reporting & Analytics

Track how marketing moves accounts through the buying stages, from first touch to pipeline, and tie your impact to clear KPIs.

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How 1 trillion+ signals a day turn into pipeline.

Intelligence

Intent, company and contact data, and your own CRM and MAP data come together to show who is in market, where they are in the buying stage, and what to do next.

Agentic Activations

Advertising, email agents, and Intelligent Workflows act on that intelligence across channels, in the right order.

Enterprise Connectivity

Everything connects to your CRM, MAP, ad platforms, and AI tools through native integrations, APIs, and MCP, with security and compliance built in.

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5x

more accounts reached on the same spend

$12.8M

pipeline influenced in two weeks

42%

reply rate on intent-driven outreach

Key features

RevvyAI in Sales Intelligence

Advertising

Boost advertising ROI.

Reduce waste and reach more of the people who matter. Know which accounts are researching solutions and target decision-makers within those accounts while bidding across multiple ad networks, including LinkedIn, Google, and Meta.

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Intelligent Workflows

Build once. Run automatically across every channel.

Design your campaign on a single canvas, then let it run. Intelligent Workflows listens for buyer signals and initiates personalized email, moves buyers to campaigns that match their buying stage and interests, and alerts sales when an account is ready to talk.

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AI Email

No leads left behind.

Never drop the ball because you're busy. Trigger personalized emails based on intent signals, and follow up with inbound leads and event attendees. AI Email can hold full conversations, and book meetings, to keep your team focused on live conversations.

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RevvyAI

Insights are one prompt away.

Find out what's working and what's not, instantly, just by asking. RevvyAI is a conversational AI that knows your data and provides instant analysis, recommendations, and the ability to act.

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Use Cases

6 common challenges solved.

Find new customers before the shortlist is set.

Identify accounts early in their research and start building familiarity while the buying group is still considering its options.

Understand what each account, buying committee, and person cares about.

See the topics, content, and competitors each account and stakeholder is engaging with, so every conversation starts from what matters to them.

Reach every member of the buying group.

Identify the full set of decision-makers and influencers at a target account and engage each one, not just the contact who filled out a form.

Orchestrate every channel: right message, right time.

Coordinate ads, email, outreach, and sales follow-up around live buying signals, so each touch lands when it’s most relevant.

Predict what buying stage a buyer is in before they raise their hand.

Spot where accounts are in their buying journey from their research activity, and engage them with the right message before they ever contact you.

Answer campaign questions faster.

Dig into account activity, campaign performance, and pipeline without waiting for another dashboard or custom report.

Who it helps.

Revenue Marketers

Never miss a buyer moment. Use intent signals to trigger outreach, and design workflows to follow up with event attendees and re-engage opportunities.

Sales

Know who is worth your time, when to reach out, and what to say. Never go into another conversation blind.

RevOps

Give every team one trusted view of the buyer. Connect your stack, automate routing and handoffs, and show exactly what’s moving pipeline, with the built-in security and compliance you need.

CMOs

Drive pipeline growth without driving headcount. Turn your GTM strategy into a unified motion that boosts ROI while keeping your team and buyers in sync.

CROs

Concentrate ad spend on active buyers. Design automated workflows to launch relevant campaigns as buyer behaviors shift, and measure your impact on pipeline.

Marketing Ops

Keep data trustworthy, consistent, up-to-date, and available. Native integrations, APIs, and our MCP Server power automations.

See it in action.

Take a peek inside the 6sense platform to see how you can spot buying signals before your competitors.

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See what success looks like.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

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Data & Intelligence

Turn buyer signals into intelligence every team can act on.

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Sales Intelligence

Turn buyer signals into your team’s next deal.

Explore Sales Intelligence

Frequently asked questions.

No. Revenue Marketing works alongside your MAP, not instead of it. Segments, Advertising, and Intelligent Workflows are the layer that decides who to target and when, using real buying-stage and intent signals your MAP doesn't have. Your MAP still executes bulk sends. 6sense tells every channel, including your MAP, what buying stage accounts are in and how they are progressing so the journey from awareness to sales qualified account is no longer a mystery.

Revenue Marketing integrates natively with Salesforce, HubSpot, Marketo, Eloqua, Pardot, and major ad platforms including LinkedIn, Google, and Meta. Intelligent Workflows can push context directly into your CRM and sales engagement tools so every action fires from one place without manual hand-offs. We also have an MCP Server you can use to pull 6sense insights into other AI tools, and APIs to directly access data and add it to your own data lakehouses for processing.

Corporate Visions saw $12.8M of pipeline influenced within two weeks of running coordinated plays. Most enterprise teams have their first target audience segments live and campaigns running within the first few weeks of onboarding. One of the earliest wins is spotting companies that are nearing a buying decision but aren't accounted for in your CRM, flagging opportunities you're at risk of missing entirely. Value compounds over time, and the 6sense team works alongside you on every integration step.

Demand generation managers and marketing ops teams are the primary hands-on users, with sales alerts helping guide sales teams. RevOps and CMOs are the primary consumers of reporting and dashboards. Revenue Marketing is built so the people running campaigns and the people reading board slides are working from the same data.

Point ABM tools stitch together targeting, activation, and reporting after the fact, often drawing from different data sources per capability. 6sense Revenue Marketing runs every capability off the same underlying data foundation, so the account your Segment identifies is the account your ads target, your email engages, and your report measures. One definition, no drift.

Segments are built from the 6sense Master Company Database, not just your existing CRM records. That means you can identify and target in-market accounts your sales team hasn't touched yet. When we research our customers, 78% of accounts in consideration and decision phases, the hottest of hot accounts, didn't make it in the CRM unless they'd been flagged as 6sense Qualified Accounts.

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Intelligence to power Agentic GTM.

Turn every signal — yours and ours — into intelligence every team, tool, and AI agent can act on and trust.

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