6sense Revenue Marketing

Reporting & Analytics

6sense gives teams the insights needed to optimize performance, drive revenue, and prove ROI.

Reliable reporting is tough

Often, siloed, inconsistent, and inaccurate data gets in the way of understanding our buyers. Without real-time insights into in-market accounts or multi-channel campaign metrics, go-to-market teams are lack the clarity needed to effectively reach audiences and drive revenue.

Real-time, actionable analytics

Unlike tools requiring separate data ingestion, 6sense layers advanced insights on your data, accelerating pipeline and revenue growth. Integrating with your CRM and MAP, it eliminates data silos, reduces manual effort, and delivers insights across the funnel to ensure efficient marketing spend.

Empower revenue teams with full visibility

  • Deep insights into anonymous research, including what they’re researching and who is visiting your website
  • AI predictions that uncover which prospects are a good fit and ready to buy now
  • Easy campaign evaluation that allows marketers to understand the direct and indirect impacts to improve ROI
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‘Would you rather spray and pray, wasting a lot of resources, or would you prefer to target somebody who’s raising their hand looking for your solution? That’s the 6sense difference.”
Chris Kein
National Business Development, KBX Logistics
Self-serve reports

Self-serve reports

6sense comes packed with a variety of reports pre-built for revenue teams to better understand the buying journey.

  • Our Buying Stage reports show how marketing and sales activities help accounts progress through the buying journey.
  • Funnel Insights show full revenue funnel performance from ICP to closed deals and identify and performance gaps.
  • Additional reports allow teams to dive into which industries are showing intent, along with the top campaigns they’ve already engaged with
B2B marketing dashboard displaying buying stages (Awareness, Consideration, Decision, Purchase), top CRM campaigns (Demo Request leads), and industry distribution dominated by Business Services and Software.
Advanced analytics

Advanced analytics

Real-time dashboards show campaign performance, demonstrate marketing value, and help identify possible gaps.

  • By centralizing campaign creation within our platform, customers can measure all channels within 6sense, ensuring proper distribution.
  • Marketers can measure account-based KPIs to better understand how campaigns influence account progression, not just focusing solely on impressions and clicks.
  • 6sense even provides comprehensive reporting with deep dives into specific accounts and contacts (if that’s your jam).
Marketing analytics dashboard showing performance trends with spend and impressions data, campaign distribution pie chart, and key metrics highlights with growth percentages.

Explore resources

Smiling man in green jacket working on laptop at white kitchen counter with coffee mug, modern wooden cabinets in background.

How to Use Advanced B2B Marketing Metrics to Level-up Your Marketing Insights

Introduction Selling and marketing are harder than ever. Old-school tactics are pushing modern buyers away, leaving revenue teams frustrated, inefficient, and unable to compete. In No Forms. No Spam. No Cold Calls, Latané Conant delivers the recipe for scalable, repeatable, data-driven sales and marketing strategies that work today. In this How-To, we provide a practical, tactical […]
Level Up ABM measurement

Level Up: Measuring Your ABM Campaign

CONGRATS, you’ve made it to the FINAL level of Level Up! ABM EXPERT STATUS UNLOCKED. But like every good video game, there’s one last level. You know how to execute ABM campaigns, but how do you measure them? It’s time marketing and sales teams focus on different key performance indicators than traditional B2B marketing KPIs […]
Revenue Makers title slide

The One About ABM Measurement

  You’re not dreaming. You’ve made it to our third episode featuring Saima and Adam imparting their wisdom, sans-guest. And if you thought this third installment couldn’t top the last, think again. We’re diving into ABX and ABM measurement—the essential metrics that can help marketers gauge the success of their campaigns. From leading indicators like […]
Saima

How Segment Performance Reporting Helps Our Team Understand Marketing Impact

Saima Rashid, SVP of Marketing & Revenue Analytics at 6sense, discusses the segment performance reporting feature of 6sense and the importance of going beyond high-level dashboarding and diving into granular campaign-level analysis. The segment performance reporting allows marketers to understand which strategies and campaigns are truly driving results and moving the needle. By drilling down […]
A bearded man in dark blue henley stands in modern kitchen viewing laptop on white counter while holding a mug. Bright space with grid windows, wooden cabinets, and plants.

The 2025 B2B Marketing Attribution and Contribution Benchmark

Summary and key findings Summary While ABM adoption is increasing, measurement practices are lagging, with most marketers still relying on traditional metrics such as leads and MQLs. This reveals a lack of alignment between what marketers are doing (ABM) and what they are measuring. Despite this, there are signs of progress, such as increased measurement […]
Revenue Makers title slide

The Attribution Episode

  Attribution isn’t just a buzzword—it’s the backbone of your revenue machinery. In this episode of Revenue Makers, Saima and Adam peel apart the complex world of attribution to unleash its potent revenue-generating power. They address the elephant in the room: Can marketing really influence 100% of closed deals? The answer is a resounding yes, […]
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Explore 6sense Revenue Marketing