Manufacturing

Be in the room before the RFQ.

Manufacturing buying cycles run long and pull in everyone from engineering to procurement. See demand forming, map the buying group, and focus effort where deals are developing.

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The Challenge

Influence isn't built in a day.

Demand starts long before the inquiry.

Long buying cycles begin with anonymous research. By the time an RFQ or inquiry arrives, the evaluation is well underway.

Buying groups are big and hard to read.

Engineers, operations, procurement, and finance all weigh in. It’s hard to know who’s involved, what each cares about, and where influence sits.

Channel visibility is limited.

Indirect sales models make it harder to connect buyer activity to the accounts, partners, and opportunities your teams own.

How 6sense helps

Know who’s buying and what they need.

6sense shows manufacturers who is researching, who is in the buying group, and how to engage with relevant context.

Spot research early.

Identify account-level buying research, including anonymous visits, while the evaluation is still open.

Map the buying group.

See the engineers, operators, and buyers involved in the decision and what each is researching.

Engage with context.

Use what an account is researching to make outreach relevant to the problem they’re solving.

Support channel visibility.

Use intent and buyer activity to find accounts showing demand, share stronger opportunities with channel partners, and target co-marketing.

Work in your stack and with your agents.

Bring the same intelligence into your CRM and sequencer, or into your own AI agents through APIs and MCP, so your people and agents work from one picture.

See what success looks like.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

Who it helps.

Marketing

Long buying cycles start with anonymous research, so by the time an inquiry or RFQ arrives, the message is already late.

Sales

Reps don't know who else is on the buying committee, or whether an account has real signal versus just being a name on a cold list.

RevOps

Firmographic, contact, technographic, and intent data live in separate systems that don't reconcile.

Explore more solutions.

Explore more solutions.

Revenue Marketing

Turn buying signals into action that builds pipeline.

Explore Revenue Marketing

Sales Intelligence

Turn buyer signals into your team’s next deal.

Explore Sales Intelligence

Data and Intelligence

Turn buyer signals into intelligence every team can act on.

Explore Data & Intelligence
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Find demand across the whole buying ecosystem.

See how 6sense helps manufacturing teams identify opportunities earlier and put buyer intelligence to work across direct and channel-led growth.

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