Financial Services

Don't miss a high stakes moment.

Financial services buyers run long, diligence-heavy evaluations and build consensus for months before first contact. See what’s happening while there’s still time to make a difference.

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The Challenge

Buyers have done their homework.

Evaluations can be long and crowded.

Diligence-heavy decisions mean months of research across risk, security, and procurement before reaching out to a vendor. And most of it happens where you can't see it.

Your buyers are experienced.

They know the category and what they want. Show up with the same pitch as everyone else and they’ll see through it.

Your priority accounts aren’t always the ones buying now.

Account value doesn’t show current demand. Without buying signals, teams miss where opportunities are emerging.

How 6sense helps

Go in knowing more.

Know which accounts are in market, what they’re researching, and where they are in the decision before the first conversation starts.

Find accounts already evaluating.

See anonymous research at the account level before prospects engage.

Catch the signs early.

Know when an account shows interest, including competitor research and keyword intent.

Separate account priority from current demand.

Combine buying signals, account intelligence, and buying stage to see where opportunities are taking shape.

Operate within your guardrails.

Compliance and security are built in, not bolted on, and you decide what your people and agents can see and do.

Work in your stack and with your agents.

Bring the same intelligence into your CRM and sequencer, or into your own AI agents through APIs and MCP, so your people and agents work from one picture.

See what success looks like.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

Who it helps.

Marketing

Most of the research happens across risk, security, and procurement long before a form fill, and by then the message is already late.

Sales

Reps don't know who else is on the buying committee, or whether an account has real signal versus just being a name on a cold list.

RevOps

Firmographic, contact, technographic, and intent data live in separate systems that don't reconcile.

Explore more solutions.

Explore more solutions.

Revenue Marketing

Turn buying signals into action that builds pipeline.

Explore Revenue Marketing

Sales Intelligence

Turn buyer signals into your team’s next deal.

Explore Sales Intelligence

Data and Intelligence

Turn buyer signals into intelligence every team can act on.

Explore Data & Intelligence
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Know which accounts are buying before the first call.

See how 6sense helps financial services teams find in-market accounts earlier and act with confidence.

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