Prioritize Accounts

Work the accounts that are ready to buy.

Not every account in your pipeline is ready to buy today. Bring together fit, engagement, and buying stage so your team spends time and budget on the ones that are.

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The Challenge

Not every account deserves the same attention.

Too many accounts, not enough time

When teams can’t tell fit from real buying activity, time and budget spread across accounts that aren’t ready to move.

Fit isn't the same as ready

Most target accounts aren’t in market at the same time. Teams know who they want to sell to, but not who’s researching, engaging, or showing real signs of buying now.

Yesterday's territory plan meets today's demand

Territories and capacity plans are set at a point in time. Buying activity isn’t. As demand moves, teams end up with too much coverage where nothing is happening and too little where it is.

How 6sense helps

Know where to focus (and why).

See which accounts are most likely to buy, where they are in the journey, and why, and keep priorities current as demand changes.

Find the accounts most likely to buy

Predictive models combine historical performance, account fit, intent, and engagement to show which accounts are in market, with the evidence behind each score.

See where buyers are in their journey

Buying stage and buyer context show how demand is developing in each account.

Re-prioritize as demand moves

Current buying signals and account context keep teams focused on the opportunities that matter now.

Align resources with demand

Use account potential and buying intelligence in territory and capacity decisions, so resources follow demand.

See what success looks like.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

Who it helps.

Marketing

Most of the buying journey is invisible until a form fill, and by then the message is already late.

Sales

Reps don't know who else is on the buying committee, or whether an account has real signal versus just being a name on a cold list.

RevOps

Firmographic, contact, technographic, and intent data live in separate systems that don't reconcile.

Explore more solutions.

Explore more solutions.

Revenue Marketing

Turn buying signals into action that builds pipeline.

Explore Revenue Marketing

Sales Intelligence

Turn buyer signals into your team’s next deal.

Explore Sales Intelligence

Data and Intelligence

Turn buyer signals into intelligence every team can act on.

Explore Data & Intelligence
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Put your best opportunities first.

See how 6sense shows which accounts to work first, why they matter, and where to focus next.

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