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Intelligent Workflows

Workflows that automate how you reach buyers and keep data clean.

One easy-to-use canvas runs your campaigns and your CRM updates, so they stop drifting apart and start compounding into pipeline.

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Key features

Strategize your next move across every channel.

Build every play on one canvas.

Start with a 6sense segment, then use drag-and-drop decisions, actions, and timers to build workflows from scratch or a template.

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Branch based on live buyer signals.

Route accounts differently based on buying stage, intent, and CRM or MAP data, so every account follows the path that fits what it is doing now.

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Act everywhere at once.

Push the play across ads, email, SEP, and CRM in parallel, or enrich and acquire the records underneath them, all from the same workflow, not a separate tool per channel.

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Use Cases

One engine, two Jobs.

Audience Workflows

Run adaptive campaigns.

Campaigns that track the buyer instead of a fixed schedule. Qualified accounts move to sales the moment they're ready; disengaged accounts stop wasting spend.

Audience Workflows

Take out competitors.

Branch an audience by competitor-research signal, then route each branch to tailored messaging, a comparison ad for one competitor, a sales sequence for another.

Audience Workflows

Engage stalled accounts.

Accounts that go quiet for 90 days automatically re-enter a re-engagement path across ads and email, before a rep or marketer has to notice.

Data Workflows

Make the most of 6QAs.

Automatically acquire missing buying-committee contacts the moment an account becomes a 6QA, so sellers always have someone to call.

Data Workflows

CRM & MAP record maintenance.

Previously purchased contacts get re-enriched for 12 months at no additional cost, a healthy database at zero extra spend.

Data Workflows

Improve event follow-up.

Leads from webinars and events get enriched the moment they land, so follow-up doesn't lag behind a missing phone number.

See what success looks like.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

Frequently asked questions.

Intelligent Workflows lets you build automated plays that respond to buyer signals and take action across advertising, email, sales engagement, CRM, and data enrichment from one canvas.

Audience Workflows activates audiences across ads, email, SEP, and CRM. Data Workflows keeps the account and contact data behind those plays accurate and up to date. Both run on the same canvas and use the same underlying data.

No, it coordinates it. Your MAP still runs email and CRM journeys. Audience Workflows adds branching logic driven by 6sense's own intent and fit signals, and extends the same play into paid social, display, and your sales engagement platform, none of which a MAP does natively.

Orchestration is sunsetting in 2026. Intelligent Workflows is the upgrade path, with more than triple the fields, timer nodes, and improved audience removal. Migration includes a 12-week guided window with 6sense support.

No. Records exported via Intelligent Workflows are automatically re-enriched for up to 12 months at no additional credit cost.

Yes. Both use the same shared credit pool.

Related features.

Segments

Build dynamic audiences from live buying signals, not static lists that go stale the day they're exported.

Explore Segments

AI Email Agents

Use live buyer signals to automatically personalize outreach, handle replies, and keep follow-up moving.

Explore AI Email Agents

Smart Form Fill

Capture more lead data without adding more form fields.

Explore Smart Form Fill

Reporting & Analytics

See campaign performance, pipeline influence, and revenue impact across channels.

Explore Reporting & Analytics
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Stop stitching campaigns together by hand.

One canvas keeps your audiences and records moving at the same speed your buyers do.

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