Revenue Marketing

Segments

Find the accounts you didn’t know to look for.

Define your full ICP and uncover whitespace beyond your CRM. Build one self-updating segment, then activate it across every channel without rebuilding.

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Key Features

Segment accounts by who they are and what they’re doing.

Define your ICP.

Build precise audiences with 80+ filters across company data, buying behavior, and journey stage, or start with a pre-built template.

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Stay current automatically.

Accounts move in and out of segments as their behavior and buying stage change, keeping your audiences up to date without manual work.

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Use the same audience across channels.

Build your audience once, then activate it across advertising, LinkedIn, Google, Meta, The Trade Desk, automated workflows, and reporting.

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Use Cases

Every team works from a shared view of your best-fit accounts.

Marketing

Target accounts that are actually in-market.

Build audiences around intent and buying stage, then activate campaigns while those accounts are researching your category.

Marketing

Run ABM programs across every tier.

Build separate audiences for Tier 1, Tier 2, and Tier 3 accounts, then use them across advertising, paid social, and automated workflows without rebuilding your targeting for each channel.
 

Marketing

Find accounts researching your competitors.

Surface accounts showing competitor intent. Build a segment around competitor keywords and trigger awareness campaigns before a preference is formed.

Operations

Give every team the same source of truth.

Create shared segments that update everywhere they're used, so teams aren't working from different versions of who you're targeting.

Operations

Find in-market accounts your CRM is missing.

Segments uses 6sense's Master Company Database to find in-market accounts beyond your CRM, so you can reach buyers you didn't know were there.

Operations

See which audiences actually create pipeline.

Connect segment membership to buying-stage progression, pipeline, and revenue to understand which audiences are producing results.

See what success looks like.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

Frequently asked questions.

A static list stays the same. A 6sense Segment updates automatically as account behavior, buying stage, or company data changes.

Once connected to an ad campaign, workflow, channel sync, or report, Segments refresh nightly.

Yes. Import a Salesforce or Dynamics list or upload a CSV. 6sense matches those accounts to its Master Company Database and adds available intent and buying-stage data.

6sense includes templates for Ideal Customer Profile, Brand Aware, High Engagement, Competitor Intent, High Intent Accounts, and Missed Opportunities. You can customize any of them.

Choose from 80+ conditions, including intent, buying stage, company data, technologies used, and CRM or MAP records.

Yes. One Segment can power Advertising, channel syncs, workflows, and reporting, so you only define the audience once.

Segments decide which accounts belong in an audience. Intelligent Workflows decide what happens next, such as launching ads, sending emails, or triggering sales actions.