/

Reporting & Analytics

Measure everything that moves pipeline.

See exactly where your programs are driving revenue, and where they aren't.

Book a demo

Key Features

See the full picture, from buyer activity to revenue.

Measure what matters.

See which accounts are researching your category, visiting your site, and responding to your campaigns. Get a complete picture of buyer activity.

book a demo

Connect activity to pipeline.

Connect every ad, email, and campaign to buying-stage progression, opportunities created, and deals closed.

book a demo

Know where to focus.

Understand which programs are working, which accounts need attention, and where to invest next.

book a demo

Use Cases

One tool for marketing, sales, and customer success.

Keywords activity.

See which keywords your target accounts are researching, including topics you're not yet tracking, and use those signals to sharpen your messaging.

Pixel activity.

Track account-level engagement across every ad channel in one place and get a clear view of what's actually working.

Buying stages.

Know which accounts to prioritize with intent scores that track every account from Target to Purchase.

Engagement.

Track how accounts engage across research, site visits, and campaigns, and catch when interest starts to drop.

Funnel insights.

Find where accounts are getting stuck, from early research through closed-won, so you know which stages need attention.

Opportunity trends.

Track new opportunities by segment and activation to understand what's actually creating pipeline.

See what success looks like.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

Frequently asked questions.

Google Analytics and Adobe Analytics track individual visitor behavior. 6sense gives you an account-level view, connecting website visits, keyword research, and campaign engagement across the buying group to show which companies are in-market and how they’re progressing.

You get 16 pre-built reports across Segment Performance, Funnel, Campaigns, 6QA, Intent, and Administration. That includes Buying Stages, Funnel Insights, 6QA Trends, Website Visits, Influenced Form Fills, Model Insights, Value Metrics, and more.

Track 6QA generation and sales follow-up by segment over time. If a high-intent account goes untouched past your follow-up window, 6sense flags it so your team can act. You can also route those accounts directly into outreach through AI Email or Intelligent Workflows.

Yes. Advertising Pixels let you track campaigns across The Trade Desk, Google, Meta, and other platforms with the same account-level reporting as campaigns running in 6sense. Setup takes minutes and there’s no additional cost.

Model Insights shows how well your predictive model is working for your business. Track conversion rates and lift at each buying stage, compare model versions, and confirm that high-fit, late-stage accounts are converting above your baseline.

RevvyAI lets you chat with your data. Find out “which Purchase-stage accounts engaged this week?” “How many 6QAs sales worked in the last 30 days?” and more without digging through dashboards.

Yes. Reporting & Analytics is included in the Revenue Marketing base platform subscription.

Related features.

Segments

Build dynamic account lists that update automatically as buyer behavior changes.

Explore Segments

AI Email

Use live buyer signals to automatically personalize outreach, handle replies, and keep follow-up moving.

Explore AI Email

Smart Form Fill

Capture more lead data without adding more form fields.

Explore Smart Form Fill

Intelligent Workflows

Trigger actions when accounts hit the signals or stages you care about.

Explore Intelligent Workflows

Advertising

Build dynamic audiences that engage everyone involved in a purchase decision.

Explore Advertising
Job Change
Website Visit
Keyword Search

Intelligence to power agentic GTM.

Turn every signal, yours and ours, into intelligence every team, tool, and agent can act on and trust.

book a demo