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Smart Form Fill

Convert more website visitors with shorter forms.

Smart Form Fill uses 6sense buyer data to pre-populate known data fields, so you can ask buyers for less and get more.

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Key Features

Shorten your forms without losing buyer data.

Recognize who is on the page.

6sense identifies the visiting account and matches them to known contacts and company data.

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Buyers fill in only what you don't already know.

Known fields are pre-populated automatically so you can ask fewer questions and still get the answers you need.

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Hand sales a complete record.

Deliver more inbound leads that are ready for immediate follow up. No manual research required.

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Use Cases

Give buyers fewer fields to complete while capturing the data your team needs to follow up.

Marketing

Get more conversions from every form.

Pre-populate known fields with 6sense buyer data

Sales

Give reps more context.

Capture known company and contact details automatically

RevOps

Measure what’s driving pipeline and revenue.

Find where accounts stall in the funnel

See what success looks like.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

Frequently asked questions.

Yes, a 6sense platform subscription is required.

6sense has integrations to support the following MAPs: HubSpot, Marketo, Pardot, and Eloqua.

An IP address or email address.

IP-based firmographic enrichment is included in all 6sense platform packages

You much have access to our People Enrichment API add-on to leverage this feature. If you are a current customer, please reach out to your customer success manager.

Related features.

Segments

Build dynamic account lists that update automatically as buyer behavior changes.

Explore Segments

AI Email

Use live buyer signals to automatically personalize outreach, handle replies, and keep follow-up moving.

Explore AI Email

Smart Form Fill

Capture more lead data without adding more form fields.

Explore Smart Form Fill

Intelligent Workflows

Trigger actions when accounts hit the signals or stages you care about.

Explore Intelligent Workflows

Advertising

Build dynamic audiences that engage everyone involved in a purchase decision.

Explore Advertising
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Intelligence to power agentic GTM.

Turn every signal, yours and ours, into intelligence every team, tool, and agent can act on and trust.

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