B2B buying has changed. Today’s buyers are anonymous, fragmented and resistant meaning the majority of the buying journey happens in the Dark Funnel where anonymous demand signals are invisible to traditional marketing automation tools, and impossible to connect across disparate systems.
The 6sense Account Based Orchestration Platform, powered by AI connects intent signals from every channel to help your revenue teams uncover, prioritize and engage with demand to help them generate more opportunities, increase deal size, get into opportunities sooner, and win more often.
Make the anonymous known by connecting the “Dark Funnel” (unknown) with the known funnel to provide full visibility into the buying teams’ journey.
Align with the buying journey by structuring terabytes of fragmented data with predictive analytics to accurately predict when accounts are “in market.”
Overcome buyer resistance at scale by orchestrating “always on” personalized, multi-channel, multi-touch SmartPlays, based on AI-driven insights.