"By 2025, B2B demand generation efforts will focus predominantly on accounts, not leads."
Orchestrate Account Engagement at Scale
Customers today take their own unique journey when making purchase decisions. They’re less likely than ever to engage until late in the buying journey, and there’s an entire buying team involved in the process.
Unfortunately, sales and marketing technology hasn’t kept pace with these changes, leaving revenue teams without a complete picture of customer demand. And as a result, they often get into deals too late or miss opportunities altogether.
Best-in-class organizations have embraced an orchestrated account engagement strategy to predictably generate the pipeline they need to beat revenue goals. Big data and AI ensure sales and marketing teams strategically align on the full funnel of buyers, target the best accounts, and orchestrate meaningful engagement throughout the customer journey.
The 6sense Account Engagement Platform allows you to:
Align Sales and Marketing with Rich, Accurate Data
Account engagement at scale requires tight alignment between sales and marketing.
Give your teams a unified view of both known and anonymous accounts so they can align on your ICP, TAM, and which accounts are currently “in market” to buy.
Light the Dark Funnel™ & Proactively Target Your ICP
Ideal buyers conduct anonymous research every day, but if you don’t know about it you can’t take action. Light up your Dark Funnel™ and get the visibility your teams need to proactively target the right accounts based on real-time data and behavior.
Use Deep Insights to Prioritize Accounts and Contacts
Sales and marketing teams can get stuck working junk leads and static account lists. Know when to engage the right accounts, which personas to target, and how to engage the entire buying team based on their unique interests and buying journey.
Deliver Consistent, Engaging Experiences at Scale
Customers control the buying journey, so it’s critical to deliver engaging experiences that meet them where they are. Leverage AI to reach the right buyers with the right message at the right time — and orchestrate account engagement at scale.