68% of the B2B buying cycle is completed anonymously online before you ever talk to a prospect.
Forrester
B2B buying has changed.
Today’s buyers are anonymous, fragmented and resistant meaning the majority of the buying journey happens in the Dark Funnel where anonymous demand signals are invisible to traditional marketing automation tools, and impossible to connect across disparate systems.
The 6sense Account Based Orchestration Platform, powered by AI connects intent signals from every channel to help your revenue teams uncover, prioritize and engage with demand to help them generate more opportunities, increase deal size, get into opportunities sooner, and win more often.
Make the anonymous known by connecting the “Dark Funnel” (unknown) with the known funnel to provide full visibility into the buying teams’ journey.
Unmask the "Dark Funnel"
Capture intent signals from every known and anonymous source to fully understand the Account Based Buying Journey
Create the Perfect Segment
Create unlimited dynamic micro-targeted segments using the power of AI
Enrich Your Data & Find Buying Teams
Identify new contacts and build out the customer buying center
Align with the buying journey by structuring terabytes of fragmented data with predictive analytics to accurately predict when accounts are “in market.”
Focus Efforts on Accounts “In Market”
Concentrate resources on accounts with high buying propensity
Ensure Account & Contact Fit
Drive higher conversion with AI-powered behavioral and fit scores for accounts, leads, and contacts
Show Sales the other 90%
Give sales reps insight into the complete account journey, with intent signals from every channel to shine a light on why it’s time to engage
Overcome buyer resistance at scale by orchestrating “always on” personalized, multi-channel, multi-touch SmartPlays, based on AI-driven insights.
Trigger the Right Campaign at the Right Time
Trigger any kind of personalized marketing program, from email to direct mail, as your prospect's demand signals change
Deliver High ROI Account-Based Display Ads
Execute digital ad campaigns built specifically for your target segments
Take the Next Best Action
CRM integration delivers dashboards, workflows, and notifications so Sales reps and managers know exactly when it’s time to call an account, and the next best action to take
Uncover
Prioritize
Engage