Unfortunately, sales and marketing technology hasn’t kept pace with these changes, and the traditional lead-based approach is no longer effective, resulting in getting into deals too late, or missing opportunities all together.
Best-in-class organizations have adopted an orchestrated account engagement strategy to predictably generate the pipeline they need to meet revenue goals. Big data and AI ensure sales and marketing teams target the best accounts, orchestrate engagement throughout the customer journey, and strategically align their activities around the full funnel of buyers.
6sense has partnered with Drift to provide account identification capabilities to customers using the company’s Drift Intel feature. The integration between 6sense’s Company Graph and Drift provides curated company-level data of website visitors to Drift Intel customers.