Make the anonymous known by connecting the “Dark Funnel” (unknown) with the known funnel to provide full visibility into the buying teams’ journey.

• Unmask the “Dark Funnel”
  Capture intent signals from every known and anonymous source to fully understand the Account Based Buying Journey
• Create the Perfect Segment
  Create unlimited dynamic micro-targeted segments using the power of AI
• Enrich Your Data & Find Buying Teams
  Identify new contacts and build out the customer burying center

Align with the buying journey by structuring terabytes of fragmented data with predictive analytics to accurately predict when accounts are “in market.”

• Focus Efforts on Accounts “In Market”
  Concentrate resources on accounts with high buying propensity
• Ensure Account & Contact Fit
  Drive higher conversion with AI-powered behavioral and fit scores for accounts, leads, and contacts
• Show Sales the other 90%
  Give sales reps insight into the complete account journey, with intent signals from every channel to shine a light on why it’s time to engage

Overcome buyer resistance at scale by orchestrating “always on” personalized, multi-channel, multi-touch SmartPlays, based on AI-driven insights.

• Trigger the Right Campaign at the Right Time
  Trigger any kind of personalized marketing program, from email to direct mail, as your prospect's demand signals change
• Deliver High ROI Account-Based Display Ads
  Execute digital ad campaigns built specifically for your target segments
• Take the Next Best Action
  CRM integration delivers dashboards, workflows, and notifications so Sales reps and managers know exactly when it’s time to call an account, and the next best action to take