6sense identifies accounts and personas visiting your website to help you reach more of them.
Turn Anonymous Website Visitors into Qualified Leads
The visibility gap in B2B marketing
Your website traffic contains valuable signals about market demand and buyer interest. Traditional form-based approaches capture only a fraction of your opportunity. Most B2B buyers deliberately avoid form fills, leaving you clueless about their research process and buying intent.
Turn anonymous traffic into revenue intelligence
6sense enables you to see beyond form fills and understand the full scope of buyer interest in your solutions. Detect buying signals, prioritize accounts showing real purchase intent, deliver relevant messaging, and connect with buyers during their research phase.
In-depth visitor intelligence platform
6sense combines multiple identification approaches to create a complete picture of website visitor behavior:
Account identification
Accurately match anonymous and known buyer activities to specific organizations to spot buying team engagement across your digital properties.
Intent signal analysis
Uncover third-party research activity related to your solution categories and detect early-stage buying signals at the topic and keyword level.
Smart forms
Enrich form submissions with 6sense data, enabling you to boost conversion rates by using shorter forms. Smart form fill integrates with existing forms and marketing systems.
Web traffic analysis
Tie anonymous website visits to accounts. Combine with known contact activity to see all account engagement and spot organizations with sustained interest.
Explore resources
The Guide to Audience Building for B2B in 2025
Introduction Do you struggle with reaching your B2B buyers with the right message at the right time? Do your deals bog down because it takes too long to identify and influence key members of your customers’ buying teams? If the answers are yes, you’re not the only one. Many companies lack data-backed insights into potential […]
The Guide to Account Identification
Introduction How do you identify your target customers? Do you use data, or rely on generalized personas and guesswork? (Spoiler alert: Data gets better results.) In this guide, we’ll explain how identifying accounts effectively can provide actionable customer insights, reduce sales and marketing waste, and activate more personalized engagement. It’s hard to take an account-based […]
Everything You Want to Know About ABM Digital But Were Afraid to Ask
Is ABM the sum total of paid media? Not quite, but it’s a vital part of the strategy that can’t be overlooked. In this episode of Revenue Makers, hosts Saima Rashid and Adam Kaiser turn the spotlight on digital media’s role in Account-Based Marketing (ABM). They clear up the misconceptions and discuss effective tactics […]
Level Up: Why Go Account-Based? + ABM Success Stories
Why Go Account-Based? Join Latané Conant, 6sense Chief Revenue Officer of 6sense, and Kerry Cunningham, 6sense Head of Research & Thought Leadership as they cover: ABM Success Stories In Level 1’s second webinar, our customers share why they made the leap to ABM and the business impact they’ve seen. During the roundtable, you’ll:
Frequently asked questions
What is account matching?
Process that matches anonymous web traffic and intent signals to buyers and accounts across devices, channels, and locations.
What is lead-to-account matching?
Automated process that links incoming leads with the appropriate accounts in your sales or marketing systems.