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6sense Named a Leader in The Forrester Wave™: Intent Data Providers For B2B, Q1 2025

6sense Named a Leader in The Forrester Wave™: Intent Data Providers For B2B, Q1 2025

Navigating the Signalverse

Navigating the Signalverse

Swimming Upstream: The Power of Modern Cold Calling

Swimming Upstream: The Power of Modern Cold Calling

Introduction The counterintuitive truth about cold calling We operate in an era of AI-powered sales tools, automated sequences, and social selling. With these advanced solutions at our literal fingertips, the old-fashioned sales approach to cold calling seems obsolete. But data tells a surprising story: Strategic cold calling remains one of the most effective ways to […]

6sense Named a Leader in The 2024 Gartner® Magic Quadrant™ for ABM

6sense Named a Leader in The 2024 Gartner® Magic Quadrant™ for ABM

6sense Named a Leader in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024 

6sense Named a Leader in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024 

Revenue Marketing Automation Solutions Matrix Report

Revenue Marketing Automation Solutions Matrix Report

The CFO’s Guide to B2B Revenue Forecasting and Efficient Growth

The CFO’s Guide to B2B Revenue Forecasting and Efficient Growth

Introduction When the economy falters, buyer behavior changes. But the key questions CFOs always ask are: By how much? And how much will it affect the sales pipeline, the lifeblood of the business? To maintain a healthy balance sheet, it’s critical for CFOs to get those answers right. And that’s where things get tricky. When […]

Assembling Sales Success for Manufacturing Revenue Teams

Assembling Sales Success for Manufacturing Revenue Teams

Business Impact Framework Report

Business Impact Framework Report

Executive Summary Revenue generation is 120% more effective when using 6sense to identify and pursue accounts that are in-market and ready to buy. One of the greatest challenges organizations face when making the transition from lead-based to account-based is measuring the impact of an account-based approach on pipeline and revenue production. Without a clear understanding […]

Embrace Benchmarking to Discover How Your Marketing Stacks Up

Embrace Benchmarking to Discover How Your Marketing Stacks Up

Introduction Marketing encompasses so many functions that it can be difficult for marketing leaders like us to get an accurate picture of how we’re doing. Are we crushing it? Or are we falling behind? Since marketing is multifaceted, it can be hard to gauge success — unless we’re deliberate about objectively evaluating our performance. One […]

8 Rules for Building Successful & Sustainable B2B Communities

8 Rules for Building Successful & Sustainable B2B Communities

The lights are dimmed. The candles are lit. The music starts pumping. And that’s when the magic starts. I look around me and see a roomful of kindred spirits — some familiar faces, some new, but all focused on the same thing: dedicating the next hour to sweating their hearts out. This is my happy […]

The State Of Revenue-Driven Marketing

The State Of Revenue-Driven Marketing

Introduction The marketing profession is undergoing a period of great transformation. As recently as 10 years ago, a B2B marketer’s primary role was to increase brand awareness and support the sales team. They primarily focused on the top of the marketing funnel by: If their efforts were measured (which wasn’t all that often), it was […]