Customer
Stories

When enterprise software companies think about account-based marketing, they typically focus on new business acquisition. But CallMiner, a leader in AI-powered conversation intelligence, saw an opportunity to revolutionize how they engage with their existing customer base. By combining Gainsight health scores with 6sense’s targeting capabilities, they’ve created a sophisticated approach to customer expansion that’s transforming […]

The sales team at Reachdesk, a global gifting platform, starts each day with a ritual that has revolutionized their pipeline: checking 6sense intent signals to identify their most promising opportunities.  Over the past three years, this routine has enabled Reachdesk to create a more efficient, data-driven sales process that consistently delivers measurable results.  The Challenge  Before […]

For established B2B software companies, moving beyond broad marketing approaches to targeted account-based strategies can feel like an overwhelming transformation. PaperCut Software, a leader in print management technology, faced this challenge and turned to 6sense to bridge the gap.  Adam Byer, PaperCut’s performance marketing lead, shares how they made the transition from “hoping we’re hitting […]

YuLife is a leading global insurtech and wellbeing company on a mission to make insurance a force for good. By combining insurance with gamified wellbeing, YuLife helps people build healthy habits, prevent illness, and feel rewarded for looking after themselves. Designed to benefit both businesses and their people, YuLife’s products inspire everyday engagement and long-term […]

In the dynamic world of field service management solutions, Simpro, a global software group operating in six countries, faced a pivotal challenge: how to evolve from a purely inbound marketing approach to a more strategic, account-based model.   Under the guidance of Tim Lamb, vice president of growth marketing, strategically chose to focus on the UK […]

Bonterra is one of the fastest-growing social good software companies in the world. Through innovative solutions for fundraising, corporate social responsibility, and case management, Bonterra is working towards increasing giving to 3% of U.S. GDP by 2033, unlocking $573 billion for more global good annually.  Justin Lopez, account-based marketing manager (ABM) at Bonterra, shares how […]

In early 2023, a leading FinTech company explored the viability of selling payment processing services directly to merchants. Building on their prior success with 6sense in scaling account-based marketing (ABM) in the enterprise segment, the company used 6sense’s ABM and sales intelligence tools to reach this new group of buyers. As a result of business […]

When Dialpad set out to build their digital account-based marketing program in late 2023, they knew they needed more than just powerful platform capabilities — they needed expertise to maximize their investment and accelerate results.  As digital ABM manager at Dialpad, Shanelle Rucker brought valuable experience implementing 6sense in her previous roles. But rather than […]

Reltio, a leader in data unification and management, previously faced the all-too-common industry challenge—having to do more with less. Knowing that chasing lukewarm opportunities isn’t the most effective use of most business development representatives’ (BDRs) time, Reltio turned to 6sense’s AI’s Email Agents for support.  This case study dives deep into Reltio’s Email Agents strategy […]

By: Jim Vaillancourt, Founder of Lionhurst  Lionhurst is a digital marketing agency recognized as a Google Ads Product Expert. The company is one of three U.S. Gold Product Experts in the official Google Ads community. Lionhurst partners with 6sense to enhance Google Ads targeting strategies. Jim Vaillancourt, a key member of the team, brings expertise […]

JAGGAER, a world leader in procurement software, faced a common problem in the B2B industry: making their Account-Based Experiences (ABX) strategy work its best with limited resources. Despite being a sizable organization, resource allocation constrained their ABX efforts in North America. Annika Helmrich, Vice President of Growth Marketing at JAGGAER, recognized the need for a […]

When Taylor Allewelt joined FireMon as an account-based marketing manager, she discovered an untapped goldmine: the company’s 6sense instance wasn’t being used to its full potential. Together with Amy Yuan, director of marketing operations, they saw an opportunity to transform FireMon’s marketing approach.   Now that the company, a leader in network security policy management, had […]