Blue Yonder, a world-leader in digital supply chain transformations, has used 6sense as their account-based marketing engine since 2020.
Recent ABM campaigns powered by 6sense have garnered impressive results for Blue Yonder, including:
- >40% increase in accounts in the purchase stage
- >35% increase in anonymous website visits
To supercharge this growth even further, Blue Yonder decided to switch contact data providers to 6sense Revenue AI™ for Sales in early 2024.
PT Umphress, director of digital marketing at Blue Yonder, says that before 6sense, sellers had to manually sort through contacts and jump through multiple sources to get a complete set of account information. Now, all contact and account data is in one platform with Revenue AI for Sales, so Blue Yonder sellers know exactly who needs to be contacted on an account’s buying committee.
“I’m really impressed with how intuitive the Revenue AI for Sales’ user interface is,” PT says. “Our sellers love the iframe in Salesforce — but 6sense’s full product interface provides so much in-depth information that we didn’t have before.”
PT says Revenue AI for Sales has also strengthened the relationship between sales and marketing because it shows where the marketing touchpoints occur in an account’s timeline. Both teams are aligned with the same real-time data and account insights.
“If you’re in B2B, enterprise, or software sales, you absolutely need a tool like 6sense to provide company insights and contact data,” PT says.
Learn more about Blue Yonder’s full ABM use case with 6sense and Drift.
