AI-powered B2B Marketing & Sales Solution for Insurance
Focus on the right companies, personalize messaging, and automatically engage with people, making your sales and marketing teams more efficient and effective.
See the Value 6sense Brings to Your Role
Insights to drive your targeting
Focus your marketing efforts on firms actively researching insurance products, not just on your website, but on 3rd party sites.
Personalize messaging for marketing campaigns
Make sure you're targeting the right messages to the right businesses and advisors based on their intent. For example, ensure an advisor seeking annuity products sees content about those products.
Drive tighter alignment with sales teams
Ensure sales and marketing are targeting the same people, provide contact and account intelligence to sales teams, and automate personalized 1:1 communication.
Spend time with the people looking for insurance products
Capture data on your targets' online research to identify who's actively in-market. The days of spending time with the wrong people are over.
Use AI to personalize communications
6sense data will tell you what companies have been researching and what insurance products they might be interested in (even if they haven't been to your website). Leverage that data to automatically write communications that will capture their attention.
Spend more time working deals & less time prospecting
By focusing on people that are in-market, personalizing and automating communication, and unlocking contact data, it's easier than ever to get meetings with advisors looking for insurance products
Insights to drive your targeting
Focus your marketing efforts on firms actively researching insurance products, not just on your website, but on 3rd party sites.
Personalize messaging for marketing campaigns
Make sure you're targeting the right messages to the right businesses and advisors based on their intent. For example, ensure an advisor seeking annuity products sees content about those products.
Drive tighter alignment with sales teams
Ensure sales and marketing are targeting the same people, provide contact and account intelligence to sales teams, and automate personalized 1:1 communication.
How Insurance Firms Leverage 6sense
6sense proactively identifies anonymous buying signals, like keyword research, across various users, devices, channels, to match them back to the companies they work for. From there, our AI predictions classify and prioritize the accounts most ready to buy.
6sense prioritizes and provides key contacts that your teams should be engaging with to win more business. Create seamless, personalized outreach to AI-prioritized contacts so your team is only spending time with clients ready for your solutions.
Frequently Asked Questions
Account-Based Marketing (ABM) for Financial Services is a targeted approach that focuses on specific high-value clients or accounts. This is due to the B2B buying process involving more stakeholders than consumer services. It tailors marketing efforts to the holistic account’s unique needs, enhancing personalization and increasing the likelihood of conversion within B2B Financial Services. Check out the Account-Based Marketing Guidebook to learn more.
To create an insurance marketing strategy, identify your target audience or ideal customer profile (ICP), create content that resonates with your ICP(s), understand industry regulations, and use digital channels to reach your target accounts at the right time, and continually test and optimize your approaches.
Creating a marketing plan for insurance companies involves defining objectives, understanding your audience, selecting appropriate marketing channels, budgeting, scheduling campaigns, and measuring success through key performance indicators (KPIs).
See What 6sense Can Do
Looking for a custom demo? Our dedicated financial services team would be happy to assist you.
Learn how 6sense Revenue AI ™ drives revenue growth, improves customer experience, and aligns sales & marketing for the Financial Services industry. Embrace cutting-edge intelligence to gain a competitive edge and win more deals.
