AI-powered B2B Marketing & Sales Solution for Financial Technology
Focus on the right companies, personalize messaging, and automatically engage with people, making your sales and marketing teams more efficient and effective.
See the Value 6sense Brings to Your Role
Uncover existing demand in your funnel
Focus your marketing efforts on companies actively researching your category of solutions, not just on your website, but on 3rd party sites.
Personalize messaging for marketing campaigns
Make sure you're targeting the right messages to the right companies based on their intent. For example, if you have multiple products, make sure prospects see content about products that they're interested in.
Drive tighter alignment with sales teams
Ensure sales and marketing are targeting the same people, provide contact and account intelligence to sales teams, and automate personalized 1:1 communication.
Reveal hidden opportunities
Capture data on your targets' online research to identify who's actively in-market. The days of spending time with the wrong people are over.
Use AI to personalize communications
6sense data will tell you what companies have been researching and what products they may be interested in (even if they haven't been to your website). Leverage that data to automatically write communications that will capture their attention.
Spend more time working deals & less time prospecting
By focusing on people that are in-market, personalizing and automating communication, and unlocking contact data, it's easier than ever to get meetings with buyers that are likely to make a purchase.
Uncover existing demand in your funnel
Focus your marketing efforts on companies actively researching your category of solutions, not just on your website, but on 3rd party sites.
Personalize messaging for marketing campaigns
Make sure you're targeting the right messages to the right companies based on their intent. For example, if you have multiple products, make sure prospects see content about products that they're interested in.
Drive tighter alignment with sales teams
Ensure sales and marketing are targeting the same people, provide contact and account intelligence to sales teams, and automate personalized 1:1 communication.
How Financial Technologies Leverage 6sense
6sense proactively identifies anonymous buying signals, like keyword research, across various users, devices, channels, to match them back to the companies they work for. From there, our AI predictions classify and prioritize the accounts most ready to buy.
6sense prioritizes and provides key contacts that your teams should be engaging with to win more business. Create seamless, personalized outreach to AI-prioritized contacts so your team is only spending time with clients ready for your solutions.
Frequently Asked Questions
Account-Based Marketing (ABM) for Financial Technology is a targeted approach that focuses on specific high-value clients or accounts. This is due to the B2B buying process involving more stakeholders than consumer services. It tailors marketing efforts to the holistic account’s unique needs, enhancing personalization and increasing the likelihood of conversion within B2B Financial Technology (FinTech). Check out the Account-Based Marketing Guidebook to learn more.
Marketing for B2B FinTech involves promoting financial products and services to a specific target audience. It includes strategies to build trust, educate clients, and drive engagement in a highly regulated industry.
Creating a marketing plan for financial technology involves defining objectives, understanding your audience, selecting appropriate marketing channels, budgeting, scheduling campaigns, and measuring success through key performance indicators (KPIs).
See What 6sense Can Do
Looking for a custom demo? Our dedicated financial services team would be happy to assist you.
Learn how 6sense Revenue AI ™ drives revenue growth, improves customer experience, and aligns sales & marketing for the Financial Services industry. Embrace cutting-edge intelligence to gain a competitive edge and win more deals.
