6sense Advertising gives digital marketers the power to build dynamic audiences and activate them on any ad channel, maximizing impact and minimizing wasted spend.
6sense Revenue Marketing
Advertising
Reach the right audience and wipe out waste
If your digital ads aren’t reaching the right audience, you’re missing critical opportunities and burning needlessly through your ad budget. Bring control and clarity to your digital ads and watch ROI soar.
Many of our competitors inflate CPMs with hidden fees and high margins. With 6sense, you’ll avoid the hidden fees, boost performance and pay the market-based price.
Run multichannel campaigns from one platform
Target ideal buyers on their preferred channels. Activate dynamic 6sense audiences across our native DSP or sync them with LinkedIn, Meta, and Google Ads to maximize reach and drive brand awareness and engagement.
- Connected TV
- Display Native
- Paid Search
- Social
- Video
Optimize your campaigns with 6AI
Maximize viewability
Restrict bidding on inventory with low viewability
Improve budget efficiency
Lower max CPM bids and continue to meet daily spend limit
Ensure coverage
Distribute your advertising budget proportionately across targeted accounts
SAP transforms their prospect experience with AI-driven campaigns
2.5x
more accounts targeted on same spend
60%
reduction to ad costs
RepTrak boosts ad performance & increases contract values
3x
ROI on LinkedIn spend
96%
decrease in ad costs
Explore resources
Competitive Comparison: Ad Cost Calculator
Stop Overpaying for Ad Impressions! Most platforms inflate CPMs with hidden fees and high margins. At 6sense, you pay a market-based price – transparent, consistent, and fair. That means lower costs and more reach for every dollar you spend. Our pricing is straightforward, with no fine print, and efficiently designed to pass real savings on […]
A Guide to Digital Advertising
Introduction B2B businesses spend billions each year on digital advertising, and are devoting increasing percentages of ad budgets to digital efforts. The reason is simple: It’s a great way to reach a targeted audience of potential buyers. But simple doesn’t mean easy. Ad networks, sites, and campaign options change all the time. Your audience changes, too. Interest grows and wanes […]
Level Up: Account-Based Digital Advertising
In levels three through five, you learned how to execute an ABM campaign from start to finish and what content is best to use. Now you’ve likely got a few questions about how to successfully execute digital advertising within your ABM strategy. In this session you’ll learn:
Digital Spend Optimizer
What is digital spend? Digital spend refers to the financial resources a company dedicates to its digital marketing efforts. It is the budget set aside for various online channels and tactics, such as: Knowing how to wisely spend that money makes all the difference between a revenue team hitting its goals and missing them entirely. When […]
Everything You Want to Know About ABM Digital But Were Afraid to Ask
Is ABM the sum total of paid media? Not quite, but it’s a vital part of the strategy that can’t be overlooked. In this episode of Revenue Makers, hosts Saima Rashid and Adam Kaiser turn the spotlight on digital media’s role in Account-Based Marketing (ABM). They clear up the misconceptions and discuss effective tactics […]
AI for Account-Based Marketing (ABM)
What is AI in account-based marketing (ABM)? Account-based marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, but the transformative power of AI can further amplify its effectiveness. With the potential of AI-driven ABM strategies to increase conversion rates through the better targeting and engaging of high-value accounts, it’s a […]
4 Ways to Use 6sense and Google Ads for Powerful Revenue Plays
Digital advertising campaigns sometimes run the risk of being too generic. If you target too wide of an audience, you can blow through a budget quickly without generating as much ROI. Target too narrowly, and you might not have enough reach to have any impact. Fortunately for advertisers, Google enables you to use Customer Match […]
Frequently Asked Questions
What is B2B advertising?
B2B advertising, business-to-business advertising, helps companies promote their products or services to other businesses. The aim is to reach the specific employees of the company responsible for making purchase decisions. Many different channels can be used for B2B advertising, including print, digital, social and broadcast media.
What is B2B programmatic advertising?
B2B programmatic advertising is an automated method for buying, targeting, and serving digital ads to a specific audience. This can include various technologies for aggregating ad inventory, segmenting audiences based on buying stage, ensuring brand safety, optimizing spend, and capturing real-time campaign performance. Ultimately delivering a more efficient way for marketers to reach their audience and get a higher return on investment.
What ad networks can I use with 6sense digital advertising?
6sense’s built-in custom B2B DSP connects with the world’s largest ad exchanges, as well as Google, LinkedIn and Facebook for scalable, global reach across platforms. 6sense supports a wide range of creative formats, including traditional and HTML5 banners, video, social, and native format ads.
