Programmatic Advertising Tutorial: Deliver the Right Message Every Time

6sense’s programmatic advertising is a game-changer for B2B marketing. Using advanced AI and machine learning, marketers can target the right accounts at the right time, ensuring ad spend is maximized and their efforts are precisely aimed at high-value prospects.

Dive into 6sense Advertising and learn how to setup a campaign from start to finish in our interactive product tour or read through the steps below.

Editor’s Note: The best experience to engage with tutorials is on a Desktop device.

Build your campaign

Within 6sense Advertising, you have the option to build display, retargeting, contextual targeting, and LinkedIn campaigns directly within the platform. Additionally, you can set up tracking for external media campaigns to centralize your advertising reporting in 6sense.

Choose your audience

Once you choose the type of ad campaign you want to create, you’ll select the audience segment you want to target. You can open the segment you choose to preview the selection or make edits.

To continue, hit the blue “Next” at the top-right.

Choose campaign settings & upload Creative

Under Campaign Setup, you can set:

• Campaign flight dates
• Budget, including daily spend and CPM
• Frequency per user
• Campaign alerts, by 6sense user
• Additional details such as purchase order, product,
  campaign description and digital billing record

Under Ad Setup, you can choose from five ad types: Banner, Video, Native, HTML5, and HTML5 Dynamic. Upload creative or choose from your previously uploaded ads.

Choose personas to target

Refine your targeting to home in on the people who are likely to be part of your accounts’ buying groups. You can target by job levels and departments.

Target specific ad placements

In the Advanced Targeting section, you can control where your ads will appear. Options include:

• Device Type: Desktop, Mobile or Tablet
• Inventory Type: App & Web, Web only or App only
• Domain: Upload a custom domain list, choose our preferred
  publisher list, or apply an exclusion list.
• Brand Safety options
• Viewability and pacing optimizations
• Countries and Languages

Launch!

Your campaign is ready to go live. Feel free to dive back in and make changes to optimize.