Stop guessing who’s ready to buy, what they care about and when to reach out – 6sense provides revenue teams with the insights needed to win more.
6sense Revenue Marketing
B2B Intent Data
Why B2B intent data is essential to success
Our research shows that only 5 to 10% of accounts of accounts in your ICP are ready to buy right now. Knowing which accounts are ready lets you to focus your resources where they’ll generate the most ROI.
But knowing who’s in-market is only part of the battle. Our industry-leading intent data helps revenue teams understand how to best engage, so you can provide tailored, persuasive experiences.
Centralize intent data in one platform
Our native intent data capabilities are complemented by partnerships with other leading intent data providers like Bombora, TechTarget, TrustRadius, and G2.
Bring everything you know about an account together in one place to centralize reporting and take action on all available signals.
Intent is a game-changer
Imagine knowing which B2B accounts are preparing to buy and knowing what they care about. Suddenly, your marketing and sales outreach can become more precise and engaging, resulting in:
“The ability to pair account scoring with engagement scoring is critical for campaigns to work better — and it ultimately enables us to have more use cases across the organization.”
Explore resources
A Guide to Pre-intent Data
Introduction Meeting your customers ahead of time Intent data is the key to modern B2B selling. It empowers marketing and sales teams to identify accounts that have started searching for solutions. By flagging accounts as soon as they begin their buying journeys, intent data helps revenue teams begin outreach sooner and win more deals. But […]
Buying Intent: The Future of Sales & Marketing
Introduction Buying intent transforms sales and marketing by removing guesswork and revealing which accounts are likely to buy and what’s driving their decision-making. This guide will explain what buying intent is and how revenue teams can use it to reduce go-to-market waste and achieve higher ROI. Buying intent: What is it and why is it important? Fifty-seven to 70 percent of a […]
Getting Optimized: Where Data Meets Content
Data-driven content marketing is your ticket to superior revenue performance! Forget the old playbook—it’s time to harness the power of intelligent content operations and AI-driven insights to revolutionize your marketing strategy. In this electrifying episode, Christine Polewarczyk, SVP of Product Marketing and Research at PathFactory, unveils the secrets to turbocharging your content engine. Discover […]
Frequently Asked Questions
What is intent data?
Data that gives insight into a prospect’s buying interest and buyer journey. This data is collected when your accounts are doing research for a particular product or solution through third-party sites.
What is B2B buyer intent data?
Data that provides insight into whether a prospect is actively considering purchasing your product or a similar product or solution.
What are buyer intent signals?
Data points that identify buyer behavior, interest, and engagement patterns towards a particular product or solution.
What is first-party intent data?
First-party intent data is information collected directly from your own company channels and can help you better understand your ideal customer profile. Some examples include: webinar registrations, website visits, ebook downloads, engagements with your social media profiles, CRM or MAP activity, ad clicks, etc.
What is second-party intent data?
Second-party intent data in B2B is sourced from software review sites such as G2, TrustRadius, Peerspot, or Gartner Digital Markets. This data can help uncover buyers researching your solution or a similar competing solution.
What is third-party intent data?
Third-party intent data is a collection of research and buying activity across channels owned by other organizations, such as 6sense. With third-party intent, you can identify what keywords and topics your accounts are researching on the B2B web, allowing you to personalize the buyer experience. Some examples include: online searches, visiting industry-specific publications, researching competitors, reading analyst guides, etc.
Does 6sense have global coverage?
Yes. 6sense tracks English and non-English keywords, supports over 40 languages, and has expanded its global data sources it uses to uncover critical buying intelligence. Compared to other intent providers, 6sense has nearly 10x the intent coverage. 6sense continues to improve its intent globally, meaning you can capture intent signals from accounts in emerging markets and uncover new opportunities.