What is AI in account-based marketing (ABM)? Account-based marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, but the transformative power of AI can further amplify its effectiveness. With the potential of AI-driven ABM strategies to increase conversion rates through the better targeting and engaging of high-value accounts, it’s a […]
Our ABM platform puts the power of AI, Big Data, and ML behind your account-based marketing strategy. Know which prospects are researching your solutions and when they're ready to buy.
We combine the most complete set of B2B data with AI that has been trained for more than a decade on B2B buyer behavior. The result: A clear path to revenue growth, and AI Agents to help you achieve it.
Eliminate guesswork, busy work, and a whole lot of homework. Get more wins thanks to tools that show which accounts are hot and make it easy to find and reach key decision makers.
Easily manage audience segments and run omnichannel campaigns with drag-and-drop simplicity. Prove the value of your work by tying efforts to pipeline revenue and closed deals.
Introduction AI agents are revolutionizing how businesses operate, offering unprecedented capabilities to streamline processes, generate insights, and drive revenue growth. ...
If you’re a demand gen manager or marketing ops practitioner, you know the struggle. You’re juggling multiple tools, your data...
What is sales intelligence? The sales world is built on information. The ability to gather, analyze, and leverage information can...
About the Episode: In this metaphor-rich episode of The Science of B2B, Kerry Cunningham, Head of Research and Thought Leadership at 6sense, draws inspiration from evolutionary biology to make a compelling case for gradual, iterative improvement in B2B go-to-market strategies. Using the evolution of eyes as a model, Kerry argues for embracing incremental innovations—such as […]
How does a company transform its market potential by tapping into the latest technology? In this episode, Tricia Gellman, CMO of Box, shares how the company expanded its total addressable market by $40 billion through AI integration. She discusses the need for new products, messaging, team structure, and partnerships. Tricia highlights the rapid changes […]
A successful brand refresh is more than just a new look. It’s about aligning your messaging, visuals, and product to tell a cohesive story. But getting there requires careful planning, clear ownership, and a deep understanding of what’s changing. In this episode, Saima Rashid and Adam Kaiser share the inside story behind 6sense’s brand […]
About the Episode: In this episode, Kerry Cunningham breaks down two enduring—and deeply flawed—beliefs in B2B marketing: the myth that more MQLs equals more revenue, and the illusion that we can isolate “the one” touchpoint that mattered in a buying journey. These flawed assumptions lead B2B teams into what Kerry calls the Sahara Desert Problem: […]
How can businesses maintain their competitive edge while adapting to rapid technological changes? In part two of conversation, Seth Godin, author of This Is Strategy, shares his insights on strategy, innovation, and the transformative impact of AI. He explains how to balance strategic commitments with the flexibility needed to respond to new opportunities. Seth […]
What is demand generation? Demand generation is the strategic, integrated approach to creating awareness, interest, and engagement around your products or services with the ultimate goal of driving revenue. While often mistakenly reduced to simply “lead generation,” true demand generation encompasses the entire revenue journey — from initial awareness to closed deals and beyond. For […]
Expert B2B marketers and AI tacticians lead a no-fluff session packed with real examples, useful frameworks, and tangible takeaways. You’ll get: 3 ready-to-use ideas; real use cases; bonus swipe files.
How do you lead with strategy in a fast-changing world? In this episode, Seth Godin, author of This Is Strategy, joins Saima Rashid and Adam Kaiser for part 1 of a two-part conversation. Seth discusses his latest book, This is Strategy, and how it challenges traditional views of what strategy really is. He explains […]
Introduction There is a well-documented negativity bias in news coverage. Virtually every layoff or quarterly earnings miss is shouted in large type, while falling unemployment is covered, not as good news for people who need jobs, but as bad news for consumers; meanwhile, large hiring sprees and better-than-expected growth are largely ignored by press. And all […]
Introduction In May 2018, the lead author of this report co-presented a SiriusDecisions Summit keynote titled “Building the (Artificially) Intelligent Revenue Engine.” In it, we outlined a range of AI use cases for B2B revenue teams, grouping them into two broad categories: “know everything about your buyers,” and “know everything about your own performance”. Two use cases we […]
About the Episode: In this episode, Kerry dives into Life History Theory—a framework from evolutionary biology that explains how organisms allocate time and resources to growth, reproduction, and survival. Kerry applies this powerful model to B2B marketing and sales strategy, revealing why many companies are misaligned in how they attract and retain customers. From elephants […]
