Buying journeys are complex and non-linear. Prospects engage across multiple channels at their own pace, making it challenging for marketers to deliver the right message at the right time. 6sense’s Intelligent Workflows solves this problem by providing a unified platform where marketers can easily orchestrate sophisticated, full-funnel campaigns that adapt to each unique buyer’s journey. […]
Stop Overpaying for Ad Impressions! Most platforms inflate CPMs with hidden fees and high margins. At 6sense, you pay a market-based price – transparent, consistent, and fair. That means lower costs and more reach for every dollar you spend. Our pricing is straightforward, with no fine print, and efficiently designed to pass real savings on […]
What is AI in account-based marketing (ABM)? Account-based marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, but the transformative power of AI can further amplify its effectiveness. With the potential of AI-driven ABM strategies to increase conversion rates through the better targeting and engaging of high-value accounts, it’s a […]
What is demand generation? Demand generation is the strategic, integrated approach to creating awareness, interest, and engagement around your products or services with the ultimate goal of driving revenue. While often mistakenly reduced to simply “lead generation,” true demand generation encompasses the entire revenue journey — from initial awareness to closed deals and beyond. For […]
Our ABM platform puts the power of AI, Big Data, and ML behind your account-based marketing strategy. Know which prospects are researching your solutions and when they're ready to buy.
We combine the most complete set of B2B data with AI that has been trained for more than a decade on B2B buyer behavior. The result: A clear path to revenue growth, and AI Agents to help you achieve it.
Eliminate guesswork, busy work, and a whole lot of homework. Get more wins thanks to tools that show which accounts are hot and make it easy to find and reach key decision makers.
Easily manage audience segments and run omnichannel campaigns with drag-and-drop simplicity. Prove the value of your work by tying efforts to pipeline revenue and closed deals.
Introduction AI agents are revolutionizing how businesses operate, offering unprecedented capabilities to streamline processes, generate insights, and drive revenue growth. ...
If you’re a demand gen manager or marketing ops practitioner, you know the struggle. You’re juggling multiple tools, your data...
Underworked and ignored accounts are some of the biggest sources of friction between sales and marketing teams. It’s no surprise...
Introduction Winning business from competitors isn’t just about proving superiority. It’s about understanding when prospects are vulnerable to switching, what motivates that switch, and how to position your solution as the better choice. Competitive takeout campaigns are fundamentally different from standard lead generation. They target accounts actively evaluating alternatives, address specific switching concerns, and require […]
Sales and marketing alignment may sound straightforward, but it’s often reduced to process charts and dashboards, rather than focusing on the people doing the work. In this episode, Lia Davidson, CMO at EAB, joins Adam and Saima for a refreshingly honest conversation about what real alignment looks like inside complex organizations. She shares how […]
On June 16th 6sense hosted a high-impact virtual event where prospects and existing customers got a first-hand look at our new Intelligent Workflows solution – complete with a live demo and Q&A. Attendees were then provided a link giving them the ability to log into a website and design their own custom shades.
Stop Overpaying for Ad Impressions! Most platforms inflate CPMs with hidden fees and high margins. At 6sense, you pay a market-based price – transparent, consistent, and fair. That means lower costs and more reach for every dollar you spend. Our pricing is straightforward, with no fine print, and efficiently designed to pass real savings on […]
Hope is helpful when launching a new product or entering a new market, but it’s not a strategy. Yet countless organizations do so with little more than crossed fingers and optimistic sales projections. For every market success, multiple failures lurk in the shadows: products that missed their revenue targets, failed to gain traction, or simply […]
Introduction In 1975, Kodak built the world’s first digital camera. But their current revenue depended on film sales. Rather than threaten that model, they shelved the innovation — and missed the future. Most B2B marketing teams find themselves in a similar position today. For over a decade, we’ve optimized marketing for efficiency and volume of […]
About the Report This companion report presents additional findings from our 2025 Marketing Measurement Benchmark. Because 8 out of 10 B2B organizations reported having an ABM program, the main report focused primarily on how companies measure the success of their account-based efforts. While this report concludes with additional ABM-related findings that complement the core themes […]
This companion report presents additional findings from our 2025 Marketing Measurement Benchmark. Below, we examine how marketing teams track performance, report results, and tie metrics to compensation based on whether they sell software, services, or physical products. The 600+ B2B marketers who participated in our study represented organizations selling a range of offerings. To better […]
This companion report presents additional findings from our 2025 Marketing Measurement Benchmark — breaking down how marketing teams track performance, report results, and tie metrics to compensation based on the average selling price (ASP) of their offerings. To understand how deal size influences marketing measurement, we grouped responses into ASP bands — ranging from lower-cost, […]
In the pre-internet era, enterprise buyers were tethered to sellers. If you wanted to understand a complex business solution — what it did, how it worked, what it cost — you had to talk to sales. Sellers controlled the information. Marketing’s job was to shape brand image and pique curiosity just enough to get buyers […]
How Buyers Use the Sales Cycle to Confirm, Not Discover Sometimes the most obvious things are wrong. For example, when we look out at the world through our eyes (or listen with our ears, or use any of our other senses), it feels like we are seeing the world as it is. But neuroscience tells […]
