Buying journeys are complex and non-linear. Prospects engage across multiple channels at their own pace, making it challenging for marketers to deliver the right message at the right time. 6sense’s Intelligent Workflows solves this problem by providing a unified platform where marketers can easily orchestrate sophisticated, full-funnel campaigns that adapt to each unique buyer’s journey. […]
What is AI in account-based marketing (ABM)? Account-based marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, but the transformative power of AI can further amplify its effectiveness. With the potential of AI-driven ABM strategies to increase conversion rates through the better targeting and engaging of high-value accounts, it’s a […]
What is demand generation? Demand generation is the strategic, integrated approach to creating awareness, interest, and engagement around your products or services with the ultimate goal of driving revenue. While often mistakenly reduced to simply “lead generation,” true demand generation encompasses the entire revenue journey — from initial awareness to closed deals and beyond. For […]
Our ABM platform puts the power of AI, Big Data, and ML behind your account-based marketing strategy. Know which prospects are researching your solutions and when they're ready to buy.
We combine the most complete set of B2B data with AI that has been trained for more than a decade on B2B buyer behavior. The result: A clear path to revenue growth, and AI Agents to help you achieve it.
Eliminate guesswork, busy work, and a whole lot of homework. Get more wins thanks to tools that show which accounts are hot and make it easy to find and reach key decision makers.
Easily manage audience segments and run omnichannel campaigns with drag-and-drop simplicity. Prove the value of your work by tying efforts to pipeline revenue and closed deals.
Introduction AI agents are revolutionizing how businesses operate, offering unprecedented capabilities to streamline processes, generate insights, and drive revenue growth. ...
If you’re a demand gen manager or marketing ops practitioner, you know the struggle. You’re juggling multiple tools, your data...
What is sales intelligence? The sales world is built on information. The ability to gather, analyze, and leverage information can...
In the pre-internet era, enterprise buyers were tethered to sellers. If you wanted to understand a complex business solution — what it did, how it worked, what it cost — you had to talk to sales. Sellers controlled the information. Marketing’s job was to shape brand image and pique curiosity just enough to get buyers […]
How Buyers Use the Sales Cycle to Confirm, Not Discover Sometimes the most obvious things are wrong. For example, when we look out at the world through our eyes (or listen with our ears, or use any of our other senses), it feels like we are seeing the world as it is. But neuroscience tells […]
How Marketing Lost Its Way – and How AI Can Help Us Find It Again When human societies transitioned from foraging to farming, the results were transformative –larger, more stable populations, the rise of cities, and eventually, modern civilizations. But the shift came with costs that were more difficult to see — but chronic and […]
In 1974, Japanese soldier Hiroo Onoda emerged from the Philippine jungle, nearly 30 years after World War II had ended. He had refused to believe the war was over, dismissing the leaflets and news broadcasts announcing Japan’s surrender as enemy propaganda. Onoda wasn’t mentally incapacitated when he emerged from the jungle. In fact, he was […]
Life History Theory 101 In nature, there are two very different reproductive strategies: evolutionary biologists refer to them fast and slow lifestyles. Fast-life animals, like rabbits, sea turtles, and insects, drop their offspring into the world en masse, investing little to nothing in nurturing them, on the gamble that enough will survive to reproduce and […]
“I gave you everything you ever wanted, / It wasn’t what you wanted.” — Lyric from “So Cruel”, U2 Starbucks made a rational, data-backed move: Customers wanted convenience – faster service and shorter lines. So, Starbucks rolled out remote ordering. It worked. But something else happened, quietly and destructively: People stopped coming in. They stopped […]
Why Your ROI Metrics Might Be Lying to You In B2B marketing, we love attribution. We crave proof that what we’re doing is working — especially when we can tie programs to pipeline and revenue. But what if the attribution model we’re using is fundamentally flawed? What if the demand tactic you’re high-fiving yourself over […]
During World War II, South Pacific islanders watched in awe as huge vessels full of foreigners appeared out of nowhere. Imagine: These strange beings arrive in a massive boat, cleared and flattened long thin strips of jungle, then waved and danced as massive, thundering birds descended from the sky, finally disgorging mountains of cargo—food, tools, […]
Scientists and others in the logical classes consider two kinds of causes when studying a phenomenon: Ultimate and proximate causes. Proximate causes explain the immediate, surface-level reason something happens. They tell us what immediately preceded the outcome of interest. Ultimate causes explain the deeper, systemic, or structural factors driving the outcome. They answer why the outcome happens in the first place. […]
Last week, I discussed the difference between proximate and ultimate causes, and why we need to focus our attention on ultimate causes. One of the principle reasons we tend to focus on proximate causes at the expense of dealing with what really matters is that proximate causes come closer in time to the outcome of […]
Below is a summary of the main arguments for moving on from leads, from our e-book, The Lead-based Approach Has Failed Us (It’s Time To Move On). This summary is intended to enable you to reference sections of the document that are most pertinent to your company’s current state. Section headers below will take you […]
The MQL-Industrial Complex has a stranglehold on modern B2B marketing and sales. It shackles marketers to obsolete goals and metrics that waste revenue team resources, alienate buyers, and stifle innovation. Its consequences are dire: This must end. The Path Forward To express your support for the Anti-MQL Coalition, please copy and paste the manifesto into […]
