In this report, Forrester analysts recognize a significant shift in B2B marketing, compelling leaders to combine the strengths of legacy tools in a single, more efficient revenue marketing platform.
Forrester Research recently evaluated twelve B2B revenue marketing platform providers, using 23 rigorous criteria to research, analyze, and score them. 6sense was identified as a Leader in the evaluation.
According to the report, B2B organizations should look for revenue marketing platforms that:
“6sense differentiates on advanced analytics, deep insights, and robust engagement.”
“6sense has successfully leveraged its historical strengths in insights, analytics, and ABM to build a comprehensive platform for effective lifecycle revenue marketing.”
“The 6sense solution also includes impressive innovations such as AI-powered conversational email, prescriptive analysis and next-best-action recommendations, and generative AI (genAI) account engagement summaries.”
“6sense scored consistently high in functional capabilities, led by the solution’s cutting-edge use of AI and predictive analytics, which use its embedded customer data platform (CDP) and proprietary data to identify buying intent and prioritize high-value accounts and opportunities.”
