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The 6sense Account Based Orchestration Platform Powered by AI

6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything they need to do to generate more opportunities, increase deal size, get into opportunities sooner, compete and win more often.

6 Things That Set Us Apart

Single Easy-to-Use Platform

Built for sales & marketing to drive revenue team alignment

AI and Big Data at the Core

Turn insight into action and never miss an opportunity

Patented Approach

Time-based predictions that show accounts “in market”

SmartPlays Do the Work for You

Configure or let AI do the work to achieve infinite scale

Organized for Customer Success

Team, strategy and experience level committed to adoption & results

AI & Big Data

at the core

Without the right tools, big data can overwhelm rather than empower. 6sense has built the industry’s leading AI solution to help marketers turn a massive volume of intent signals into actionable insight that accelerates demand.

6sense’s patented AI uses historic intent signals to reconstruct the account-based buyer journey for your business. It monitors and analyzes  changes in intent on a massive scale – scoring over a
quarter-billion accounts and people every day.

As an account-based marketer, you can finally predict, with confidence, exactly where any account is in their buying journey.

Embedded

Customer Data Platform (CDP)

6sense Intent Network

Company Identity Graph

The Embedded CDP that powers the 6sense Account Based Orchestration Platform collects and connects both activity and profile data together from multiple disparate systems.

It starts by collecting a full footprint of historical and ongoing activity data – both anonymous and known – of the buyer’s journey across all channels of interaction, including customer’s website, customer ad impressions and clicks, marketing automation, customer relationship management, product usage data, and the 6sense Intent Network.

It then brings together this buyer’s journey to a master list of profiles, which includes account firmographic, account technographic, and people demographic data for both accounts and contacts.

Our CDP has captured 2.6B+ marketing automation activities, analyzed 22M+ opportunities, and is adding 16k new opportunities per day.

The 6sense Intent Network

The 6sense Intent Network collects and processes billions of rows of prospect activity data each month from across the B2B web, including search engines, industry trade publications, blogs, forums and communities. 

The 6sense Intent Network collects visitor insights from 3M+ 3rd party B2B web domains, analyzing more than 30B events every month.

The 6sense Company Identity Graph

The 6sense Company Identity Graph connects intent activity across devices, channels, anonymous users, and product categories to prospect accounts. This is done by dynamic mapping IP addresses, advertising IDs, and cookies to provide complete insight into the account-based buying journey. 

The 6sense Company ID Graph allows us to de-anonymize and match approximately 85% of all anonymous activity.

Uncover

Demand

Fundamentals

Dynamic Segmentation

Analytics

Make the Anonymous Known

Uncover buying intent across every channel.

From 1st party campaigns to anonymous ‘Dark Funnel’ intent, 6sense gives you the ability to understand where any account is in the buying journey, giving your revenue team insight into what content campaigns are driving the most account engagement – even through anonymous 1st party interactions, research behavior on 3rd party websites.

‘Dark Funnel’
The anonymous web visits, 3rd party research, and false form fills go unnoticed by sales marketing teams & systems.

DID YOU KNOW?

60% of the B2B sales cycle is completed before a prospect ever speaks with a salesperson
– Forrester

90% of B2B buyers who visit a vendor website are anonymous (do not fill out a form)
– SiriusDecisions

Enrich Data & Find Buying Teams

Identify new contacts and build out the customer buying center.

Data Enrichment

Enrich accounts and leads within the CRM and MAP based on rules, and across multiple fields such as website, industry, employee range, revenue range, etc.

Net New Account & Contact Purchases

After connecting our B2B CDP, we apply buying center analytics using AI. Based on gaps, customers enrich and/or buy missing data.

Lead-to-Account Matching

Trigger workflows to match leads to existing accounts or new companies. Customize out-of-the-box weights on which fields to prioritize in case of tie-breakers.

Reach the Right Audience

Create unlimited, dynamic, micro-targeted segments using the power of AI.

Create audiences based on any combination of attributes or behaviors across any 1st or 3rd party data. 6sense audience segments are “always-on” meaning AI updates every segment in real time as activity changes to ensure you find the most buyers early and often.

You simply state the business challenge and 6sense does the rest. For example:

Competitive
Take Away

Accounts who have my competitor’s product, are researching specific keywords, but have not yet visited my website.

Customer Churn Risk

Customers who haven’t been contacted by a CS agent in the last 30 days, and have been actively researching online using branded competitor keywords.

Drive Field Event Attendance

Accounts that have been doing online research using branded keywords, fit my ICP, and are located within 50 miles of Phoenix.

Understand What's Driving Account Engagement

Reports and dashboards to ensure Sales & Marketing knows what's working.

The 6sense platform comes with out-of-the-box visualization reports across multiple data sources, for example, firmographic, technographic, website, and 3rd party. By default, predictive metrics are available in visualizations across all data sources and cross-filterable, allowing for interactive drill-down and creation of new segments/reports.

Now it’s possible for Marketers to measure and analyze more than just click-through rates. For example:

  • Accounts with increased engagement
  • New account personas engaged
  • Personas on the account not yet engaged
  • Total number accounts engaged (trending up/down)

Prioritize

Actions

Account & Contact Scoring

Accounts in Market

Sales Intelligence

Align with the Buying Team and Journey

Use predictive analytics to predict when accounts are 'in-market.'

We make it easy to focus the right resources on the diverse buying group within an organization, often made up of users, influencers, buyers, deciders, and gatekeepers that must be engaged in order to build consensus and make a purchase decision. Account Journey Indicators give Sales reps the ability to see the complete account journey, with intent signals from every channel in a single timeline, to shine a light on why it’s time to engage.

DID YOU KNOW?

There are 9.6 people involved in a complex B2B buying decision.
Gartner

Ensure Account & Contact Fit

Drive higher conversion with AI- powered behavioral and fit scores for accounts, leads, and contacts.

Account Profile Fit Score

A measure of how similar a company is to your ideal customer profile, using firmographic and technographic factors, along with historical opportunity history.

Contact Profile Fit Score

A measure of how similar a person is to your typical buyer or buying committee members using demographic factors, along with historical opportunity history.

Contact Engagement Score

A measure of how engaged a person is with your first party sales and marketing tactics compared to previous buyers using engagement activities along with historical opportunity history.

Focus Resources on Accounts with High Propensity to Buy

Patented technology predicts exactly where accounts are in their buying journey.

6sense’s PATENTED model is 100% proprietary & predicts product buying stages (Target, Awareness, Consideration, Decision, Purchase) and is able to identify in-market accounts when buyers are doing research or looking at competitors.

6sense is able to predict in-market accounts by PRODUCT CATEGORY with 85-90% accuracy.

CRM Integration - Take the Next Best Action

Dashboards, workflows, and notifications so Sales knows when and why it’s time to call on an account.
By bringing together CRM, marketing automation data, anonymous and known web engagement data, as well as 6sense’s anonymous intent data, your revenue teams can easily track account engagement over time, identify the most influential contacts for each opportunity, and craft a coordinated outreach strategy based on 6sense insights – all within your CRM.

Centralized Account Profile – All activities in one place.
Persona Map – Identify the most important people at each account.
Web Activity – Understand the impact of all activities on intent.
Account Insights – Firmographic, technographic, and anonymous web activities.
ABM Alerts to Sales – Important activities on target accounts – delivered right to your Sales Rep’s inbox.

Engage

Buying Teams

Display Advertising

Email

Personalization

Overcome Buyer Resistance at Scale

Overcome buyer resistance at scale by orchestrating ‘always on’ SmartPlays.

Today’s B2B buyers do not respond to generic outreach, and need multiple personalized touches to overcome that resistance. 6sense makes it easy to orchestrate multi-touch, multi-channel campaigns to deliver the right message to the right person at the right time.

DID YOU KNOW?

It takes 12+ highly personalized touches to get the attention of a resistant buyer – Gartner

Deliver High ROI Account Based Display Ads

Execute campaigns built specifically for your target segments.

Create & execute digital ad campaigns built specifically for your dynamic segments. Build your audience, upload your creative, set your budget, and drive engagement at the accounts you care about most. And unlike traditional ad platforms that are designed for B2C style direct-response campaigns, 6sense helps you understand the impact your ad impressions are having at the account level, allowing you to measure changes in account engagement, not just “clicks”.

Dynamic Campaigns | Segment & Persona Targeting | Campaign Analytics | Media Campaign Tracking

Trigger the Right Campaign at the Right Time

Dynamic Campaigns in MAP, based on 6sense Segments and Predictive Insights.

Tight integration with all major Marketing Automation Platforms means you can trigger any kind of marketing program as your prospect’s demand signals change. Drive new levels of personalization by passing 6sense segments and insights into your MAP.

Deliver the right message, to the right person, at the RIGHT TIME.

Create Unique Experiences Using the 6sense Real-Time Company Identity API

Drive new levels of engagement with the only API designed to deliver personalized experiences, based on timing.

Utilize company firmographics, custom dynamic ABM segments, and 6sense predictive insights to deliver next-generation personalized digital experienced at scale, based on where each customer is in their buying journey, including:

Website | DSP Ad Platform | Chatbot | Content Delivery | and More

With a growing ecosystem of partners, 6sense is focused on helping you deliver an exceptional Prospect Experience.

Built for account based sales & marketing

SmartPlays Orchestration

The 6sense Account Based Orchestration Platform, powered by AI has been built from the ground up to be optimized for account based sales and marketing teams and drive alignment between Sales and Marketing.

SmartPlays are “if/then” statements that use any custom audiences based on any activity across any channel, using any score ( Account / Contact Fit, Contact Engagement, Account Intent, Account In Market), or attribute (firmographic, technographic etc.) to orchestrate multi-touch, multi-channel campaigns.

For example, a SmartPlay can automatically identify gaps in contacts for buying centers for both existing and net new accounts.

The Platform To Unite Revenue Teams and Drive Demand

MAKE THE ANONYMOUS KNOWN

Uncover Demand

Uncover buying intent across every channel, from 1st party campaigns to anonymous
Dark Funnel intent to understand exactly where any account is in the buying journey.

Insight Into Full-funnel Intent
Discover what content and campaigns are driving the most account engagement – even through anonymous 1st party interactions and behavior on 3rd party websites.
Insight Into Full-funnel Intent

IDENTIFY ACCOUNTS "IN MARKET"

Prioritize Actions
Turn insight into focused action with AI-powered account and lead scoring
to predict, with mathematical confidence, when accounts are “in market”.
Discover New In-Market Accounts
Uncover intent from any account – even if they’re not currently on your radar, and use AI to identify lookalike accounts with high buying propensity.
Account Journey Indicators
Sales reps can see the complete account journey, with intent signals from every channel in a single timeline, to shine a light on why it’s time to engage.
CRM Account & Contact Scoring
Drive higher conversion by supplementing or replacing manual lead scores from marketing automation with AI-powered behavioral and fit scores for accounts, leads, and contacts.
6onphone
Salesforce Workflows & Notifications
Native Salesforce CRM integration lets you power dashboards, workflows, and notification triggers so reps and managers know exactly when it’s time to call an account.

OVERCOME BUYER RESISTANCE AT SCALE

Engage Buying Teams
Orchestrate “always on” persona-based, omni-channel,
multi-touch campaigns, based on AI-driven insights.
Create the Perfect Segment
Build any segment to align with your strategy using named accounts, firmographics,
behavioral intent, AI predictions, or any combination.

CHARACTERISTICS

Company Size: >1000 employees

Industry: Software/High-Tech

30day Engagement: Low

Prediction: Fit=Strong
 
 

ACTION

Evangelist Vertical Message

CHARACTERISTICS

Region: CA, NV, AZ

30day Engagement:
 Researched Competitor

90day Engagement:
 Visited Product Page

Prediction: Fit=Strong, Engagement=Consideration

ACTION

Competitive Take-Out Campaign

CHARACTERISTICS

Target Roles: IT

Industry: Telecommunications

7day Engagement:
 Researched “IT Success” web content

Prediction: Fit=Strong, Engagement=In-Market

ACTION

Competitive Take-Out Campaign

Deliver High ROI Account-based Display Advertising

Create & execute digital ad campaigns built specifically for your target segments. Build your audience,
upload your creative, set your budget, and drive engagement at the accounts you care about.

Measure Account Engagement, Across Channels

Unlike traditional ad platforms that are designed for B2C style direct-response campaigns, 6sense helps you understand the impact your ad impressions are having at the account level. Measure changes in account engagement, not just “clicks”.

Trigger The Right Campaign At The Right Time
 In Marketing Automation

Tight integration with Marketo and Eloqua means you can trigger any kind of marketing program,
from email to direct mail, as your prospect’s demand signals change.