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6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything they need to do to generate more opportunities, increase deal size, get into opportunities sooner, compete and win more often.
Without the right tools, big data can overwhelm rather than empower. 6sense has built the industry’s leading AI solution to help marketers turn a massive volume of intent signals into actionable insight that accelerates demand.
6sense’s patented AI uses historic intent signals to reconstruct the account-based buyer journey for your business. It monitors and analyzes changes in intent on a massive scale – scoring over a
quarter-billion accounts and people every day.
As an account-based marketer, you can finally predict, with confidence, exactly where any account is in their buying journey.
The Embedded CDP that powers the 6sense Account Based Orchestration Platform collects and connects both activity and profile data together from multiple disparate systems.
It starts by collecting a full footprint of historical and ongoing activity data – both anonymous and known – of the buyer’s journey across all channels of interaction, including customer’s website, customer ad impressions and clicks, marketing automation, customer relationship management, product usage data, and the 6sense Intent Network.
It then brings together this buyer’s journey to a master list of profiles, which includes account firmographic, account technographic, and people demographic data for both accounts and contacts.
Our CDP has captured 2.6B+ marketing automation activities, analyzed 22M+ opportunities, and is adding 16k new opportunities per day.
The 6sense Intent Network collects and processes billions of rows of prospect activity data each month from across the B2B web, including search engines, industry trade publications, blogs, forums and communities.
The 6sense Intent Network collects visitor insights from 3M+ 3rd party B2B web domains, analyzing more than 30B events every month.
The 6sense Company Identity Graph connects intent activity across devices, channels, anonymous users, and product categories to prospect accounts. This is done by dynamic mapping IP addresses, advertising IDs, and cookies to provide complete insight into the account-based buying journey.
The 6sense Company ID Graph allows us to de-anonymize and match approximately 85% of all anonymous activity.
From 1st party campaigns to anonymous ‘Dark Funnel’ intent, 6sense gives you the ability to understand where any account is in the buying journey, giving your revenue team insight into what content campaigns are driving the most account engagement – even through anonymous 1st party interactions, research behavior on 3rd party websites.
‘Dark Funnel’
The anonymous web visits, 3rd party research, and false form fills go unnoticed by sales marketing teams & systems.
DID YOU KNOW?
60% of the B2B sales cycle is completed before a prospect ever speaks with a salesperson
– Forrester
90% of B2B buyers who visit a vendor website are anonymous (do not fill out a form)
– SiriusDecisions
After connecting our B2B CDP, we apply buying center analytics using AI. Based on gaps, customers enrich and/or buy missing data.
Create audiences based on any combination of attributes or behaviors across any 1st or 3rd party data. 6sense audience segments are “always-on” meaning AI updates every segment in real time as activity changes to ensure you find the most buyers early and often.
You simply state the business challenge and 6sense does the rest. For example:
Accounts who have my competitor’s product, are researching specific keywords, but have not yet visited my website.
The 6sense platform comes with out-of-the-box visualization reports across multiple data sources, for example, firmographic, technographic, website, and 3rd party. By default, predictive metrics are available in visualizations across all data sources and cross-filterable, allowing for interactive drill-down and creation of new segments/reports.
Now it’s possible for Marketers to measure and analyze more than just click-through rates. For example:
We make it easy to focus the right resources on the diverse buying group within an organization, often made up of users, influencers, buyers, deciders, and gatekeepers that must be engaged in order to build consensus and make a purchase decision. Account Journey Indicators give Sales reps the ability to see the complete account journey, with intent signals from every channel in a single timeline, to shine a light on why it’s time to engage.
DID YOU KNOW?
6sense’s PATENTED model is 100% proprietary & predicts product buying stages (Target, Awareness, Consideration, Decision, Purchase) and is able to identify in-market accounts when buyers are doing research or looking at competitors.
6sense is able to predict in-market accounts by PRODUCT CATEGORY with 85-90% accuracy.
Centralized Account Profile – All activities in one place.
Persona Map – Identify the most important people at each account.
Web Activity – Understand the impact of all activities on intent.
Account Insights – Firmographic, technographic, and anonymous web activities.
ABM Alerts to Sales – Important activities on target accounts – delivered right to your Sales Rep’s inbox.
Today’s B2B buyers do not respond to generic outreach, and need multiple personalized touches to overcome that resistance. 6sense makes it easy to orchestrate multi-touch, multi-channel campaigns to deliver the right message to the right person at the right time.
DID YOU KNOW?
Create & execute digital ad campaigns built specifically for your dynamic segments. Build your audience, upload your creative, set your budget, and drive engagement at the accounts you care about most. And unlike traditional ad platforms that are designed for B2C style direct-response campaigns, 6sense helps you understand the impact your ad impressions are having at the account level, allowing you to measure changes in account engagement, not just “clicks”.
Tight integration with all major Marketing Automation Platforms means you can trigger any kind of marketing program as your prospect’s demand signals change. Drive new levels of personalization by passing 6sense segments and insights into your MAP.
Deliver the right message, to the right person, at the RIGHT TIME.
Drive new levels of engagement with the only API designed to deliver personalized experiences, based on timing.
Utilize company firmographics, custom dynamic ABM segments, and 6sense predictive insights to deliver next-generation personalized digital experienced at scale, based on where each customer is in their buying journey, including:
With a growing ecosystem of partners, 6sense is focused on helping you deliver an exceptional Prospect Experience.
The 6sense Account Based Orchestration Platform, powered by AI has been built from the ground up to be optimized for account based sales and marketing teams and drive alignment between Sales and Marketing.
SmartPlays are “if/then” statements that use any custom audiences based on any activity across any channel, using any score ( Account / Contact Fit, Contact Engagement, Account Intent, Account In Market), or attribute (firmographic, technographic etc.) to orchestrate multi-touch, multi-channel campaigns.
For example, a SmartPlay can automatically identify gaps in contacts for buying centers for both existing and net new accounts.
Uncover buying intent across every channel, from 1st party campaigns to anonymous
Dark Funnel intent to understand exactly where any account is in the buying journey.
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