Align Teams to Deliver Predictable Revenue Growth

With an end-to-end platform designed for sales, marketing, and customer success, your teams can align on the rich account data and metrics they need to generate predictable revenue growth.

Deliver Predictable Revenue Growth as a Unified Revenue Team

6sense brings sales, marketing, and operations teams together by identifying the best accounts and contacts to work, the right time to work them, and the topics they care most about.

With 6sense’s intent, insights, and AI-driven predictive capabilities powering your go-to-market, you can create personalized, relevant experiences for every stage of the customer journey — from first touch to renewal and cross-sell.

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Use Intent Data to Light the 6sense Dark Funnel™

Capture granular intent signals with unlimited keyword-based intent
Match 1st and 3rd party intent to accounts with accurate account identification
Eliminate noise and false signals by only capturing intent from relevant, trusted B2B sources
Use intent topics to create targeted audiences and personalize campaigns and outreach

Identify Accounts with 6signal™

Turn previously anonymous buying signals into actionable account insights
Accurately match individual signals to accounts across devices, channels, and locations
Remove the need for forms and other points of friction in the buyer journey
Build a more complete data foundation for every account

Consolidate Data in the 6sense Customer Data Platform (CDP)

Enable deep, on-demand analytics of customers, prospects and your target market
Consolidate and normalize all your 1st and 3rd party data with the 6sense embedded Customer Data Platform (CDP)
Ensure all systems and teams are using the same foundational data and insights
Streamline and automate implementation in days rather than weeks or months

Predict Future Outcomes with the Power of AI

Effortlessly discover and adapt your ICP with AI-driven models based on historical and real-time data
Prioritize marketing and sales efforts on the accounts and contacts most likely to convert now
Know exactly where accounts are in the buying journey and coordinate engagement for each stage
Gauge current account outreach activities and contact engagement against historical opportunities

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Dynamically Segment your Target Audience

Create always-on, dynamic audiences for immediate activation and analysis
Engage target audiences based on specific account attributes and activities
Easily define and create segments once and use anywhere
Keep audience segments up-to-date with the latest intent, engagement and predictive data

Engage Buyers with Social and Display Advertising

Eliminate wasted spend by combining firmographic, technographic, predictive, account and persona targeting using the 6sense custom B2B DSP
Get the scale you need with LinkedIn, Facebook and programmatic inventory from dozens of exchange partners
Engage your audience with extensive display, video, native, social and retargeting options across web and mobile
Launch or update campaigns in minutes through an easy-to-use self-serve interface
Consolidate all media reporting in one place, even programs run directly with publishers or other platforms

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Data Acquisition and Enrichment

Build a more complete database by acquiring new contacts and enriching existing contacts with 6sense orchestration
Align revenue teams on a unified source of truth with relevant, accurate account data
Ensure prospecting teams always have the latest account and contact details on hand

Orchestrate Personalized, Cross-Channel Experiences at Scale

Compose personalized 1:1 engagement experiences with autonomous workflows
Harmonize data, contacts, and intent with AI-powered decisioning
Power cross-channel experiences with better data that continuously improves over time
Match the best performing tactics to the right accounts with AI-driven insights

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Empower Sales Reps With Meaningful Account Insights

Prioritize the best accounts to work with embedded workflows in Salesforce, SalesLoft, and Outreach
Get into deals earlier and more often than competitors with enhanced visibility into anonymous buyer behavior
Identify the entire buying team, how engaged they are with your brand, and what they care about most
Align sales and marketing on a unified set of relevant, real-time customer data in one platform

Measure Results With Comprehensive Reporting and Analytics

Quickly identify top performing marketing and sales campaigns
Report on increased engagement and buyer journey progression for every segment of accounts
Measure the influence your investments have on pipeline and revenue
Analyze the impact on 6sense data and predictive models, with lift reporting available directly in the interface