Key Capabilities of the Perfect Account Engagement Stack
Orchestrating account engagement requires big data and capabilities that CRM and marketing automation platforms simply weren’t built for. And while it’s possible to build your own account engagement stack, integrating point solutions can be difficult and hard to scale.
Customer Data Platform
Integrate data silos while deduping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data.
Intent Data
Uncover anonymous and known buying signals on 1st and 3rd party websites so you know which accounts are in market for your solutions today.
Account Identification
Turn anonymous buying signals into accurate account data—whether those buying signals are from known or unknown accounts.
AI-Driven Predictions
Predict future outcomes—like ideal customers, account buying stage, and key buying center contacts—with historical and real-time behavioral data.
3rd Party Data
Target budget spend for enriching and refreshing data on the best accounts—and automatically acquire 3rd party data for them.
Orchestration
Seamlessly engage the right buyers from the right accounts with the right message at the right time—across every channel and at scale.
Data Segmentation
Dynamically segment account data based on behavior and attributes so you can get deep insights and target campaigns to granular audiences.
Analytics
Measure real account-based results that help align sales and marketing as a single revenue team working together towards the right accounts.
Display Advertising
Automatically reach key personas within the right accounts with targeted advertising based on account data and behavior.
Personalization
Deliver the right message across every channel based on deep account data—whether or not accounts already exist in CRM.
The 6sense Account Engagement Platform
6sense is a comprehensive platform that includes all the capabilities you need to orchestrate engagement with the right accounts and buyers—at scale.
UNCOVER DEMAND
Proprietary Intent Network
Company Graph
3rd Party Profile Data
Dynamic Segmentation
PRIORITIZE ACTIONS
Accounts in Market
Account & Contact Scoring
Sales Intelligence
Next Best Actions
Campaign Analytics
Profile Analytics
Engagement Analytics
Value and Model Metrics
Embedded CDP | AI-Driven Orchestration
At the core of the 6sense platform is an embedded CDP to capture and process the big data needed for orchestrated account engagement, and AI-driven orchestration capabilities to do the heavy lifting for you.
Align Teams to Deliver Predictable Revenue Growth
With an end-to-end platform designed for sales, marketing, and customer success, your teams can align on the rich account data and metrics they need to generate predictable revenue growth.
Get into more deals and increase win rate
Increase pipeline and optimize budget spend
Increase up/cross sell while reducing churn
UNCOVER DEMAND
Proprietary Intent Network
Tap into account insights from 3M+ B2B web domains and more than 30B events every month to understand exactly where any account is in their buying journey — and what they care about.
Company Graph
Patented technology automatically connects intent activity across devices, channels, and anonymous users, to companies in order to uncover data for both accounts and contacts.
3rd Party Profile Data
Use AI-based buying center analytics to identify new contacts and build out the customer buying center so you can engage every member of the buying team.
Dynamic Segmentation
Create an unlimited number of “always on,” micro-targeted segments based on any combination of attributes or behaviors to reach the right accounts with sales and marketing activities.
PRIORITIZE ACTIONS
Accounts in Market
Patented technology predicts exactly where accounts are in their buying journey, allowing you to focus resources on accounts with high propensity to buy.
Account & Contact Scoring
AI-powered behavioral and fit scores for accounts, leads, and contacts help you focus on the right accounts and personas to drive higher conversions.
Sales Intelligence
CRM integration provides sales with centralized account profiles, persona maps, account activity, insights, and alerts to ensure sales knows everything about the accounts they’re working.
Next-Best Actions
AI-driven predictions provide sales reps with suggested actions so they know what action to take next to engage with an account and move it closer to a closed won opportunity.
ENGAGE BUYING TEAMS
Sales Alerts
Automatically deliver important updates on target accounts right to your sales reps’ inboxes to ensure they never miss an opportunity.
Display Advertising
Create and execute digital ad campaigns built specifically for your dynamic segments to drive engagement at the accounts you care about most.
Integrated Partner Ecosystem
The 6sense Certified Partner Network can provide both strategy and execution services when you need them, allowing you to leverage 6sense data across every engagement channel.
Personalization
Deliver highly personalized customer experiences using the 6sense Company Identity API to drive new levels of engagement based on real-time company data, behavior, and predictions.
MEASURE RESULTS
Campaign Analytics
Measure and analyze more than just CTRs with out-of-the-box visualizations that combine multiple data sources to help you understand what’s driving account engagement.
Profile Analytics
Analyze the key attributes of target audiences and accounts to refine marketing campaigns and focus sales efforts for maximum revenue impact.
Engagement Analytics
Know exactly when and how accounts engage with your brand — whether they click through your ads or not — and how well you’ve engaged the entire buying team.
Value and Model Metrics
Track value metrics to understand how accounts predicted to be in-market are moving the needle for your business and delivering real ROI.
