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A Double Take on the Forrester New Wave: ABM Platforms

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. But the more accurate number is… lucky number 13! Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. This graphic does not reflect the positioning of the combined [...]

ABM + Predictive Sales Enablement with the Oracle Eloqua Sales Tools Extensions Launch

As sales teams look to their marketing counterparts in an ABM world for enablement and insight, it’s getting increasingly important to have a centralized view of account engagement. No sales team operates the same way – with differences in structure, process, tools, personalities, values, [...]

Dell’s Perspective on Content in an ABM World

Back in 2016, the former SVP of Marketing at Dell, Gaurav Chand, made some interesting points at Dell EMC World 2016, regarding how data is changing the way companies think about content. Fast-forward to 2018, this remains a topic of discussion and a struggle for many enterprise companies. Most [...]

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