6sense Blog

Many GTM strategies are fighting the wrong battle. While your team obsesses over MQLs and conversion rates, 95% of your buyer’s journey is happening in complete darkness — invisible to every measurement system you’re using. This anonymous research activity, what we call the Dark Funnel, is where real buying decisions get made, yet most GTM […]

On 4th June, more than 300 B2B leaders came together in London for Inspire UK — and the takeaways are still reverberating. This wasn’t another theory-heavy conference. From the moment doors opened at 155 Bishopsgate, it was clear: attendees came to share what’s working, what’s changing, and what the future of go-to-market really looks like […]

Picture this scenario: Your demand gen campaigns are working. Intent signals are spiking. Website engagement is through the roof. But when your sales team tries to follow up on these hot accounts, they hit a wall. Half the engaged companies aren’t even in your CRM yet, and the ones that are have incomplete contact information. […]

Events are a cornerstone of B2B marketing. Whether virtual or in-person, they offer a chance to connect with prospects, showcase your solutions, and move deals forward. But too often, the investment in events yields disappointing returns. Companies spend thousands on sponsorships, booths, and attendance fees, only to see minimal conversion from the leads they gather. […]

6sense is fortunate to have incredible agency partners who help marketers master the platform and offer outsourced help executing GTM campaigns. Gilroy, a tier one 6sense Agency Partner, recently moderated one of our 6sense User Group events in London — sharing recent innovations and the success early adopters have enjoyed. Below is a lightly-edited recap […]

To maximize growth you need to actively win business away from your competitors. Enter the competitive takeout campaign: a strategic approach to identifying and converting accounts currently using competitor solutions. With Intelligent Workflows from 6sense, creating and executing competitive takeout campaigns has never been easier — and the results can be transformative. Why competitive takeout […]

When was the last time your sales team complained about having too many high-quality leads?  If you’re like most B2B organizations, the answer is probably “never.” More likely, your sales leaders are constantly pushing for better leads and less time spent on manual tasks that don’t directly contribute to closing deals.  Here’s the reality for […]

When I walked into Inspire last year, I was struck by the energy and enthusiasm within the room. Now, as I prepare for my second Inspire and our company’s third, I’m excited to witness how rapidly our UK Go-To-Market community has evolved from nailing the basics of ABM to embracing sophisticated, AI-driven strategies.  This year’s […]

The bad news: Generic marketing approaches are increasingly ineffective in today’s crowded market. Buyers are overwhelmed with content that fails to address their specific needs, leading to disengagement and missed opportunities.   The good news: Your prospects are leaving behind valuable clues about their interests and challenges with every search query. And while you’ve always had […]

Bad data is the bane of every sales team’s existence. How many times have your reps finally found that perfect target account, only to discover the contact information is outdated? Or worse, you’ve crafted the perfect outreach sequence, but emails are bouncing and phone numbers lead nowhere.  Meanwhile, your marketing ops colleagues are pulling their […]

Buying journeys are complex and non-linear. Prospects engage across multiple channels at their own pace, making it challenging for marketers to deliver the right message at the right time.   6sense’s Intelligent Workflows solves this problem by providing a unified platform where marketers can easily orchestrate sophisticated, full-funnel campaigns that adapt to each unique buyer’s journey.  […]

In B2B, the most valuable prospects aren’t just those who’ve already visited your website — they’re also the ones actively researching solutions like yours, but who haven’t discovered you yet.   These “white-space” accounts represent untapped potential for your business, and with 6sense’s Intelligent Workflows, you can now systematically identify and engage them.  Let’s dive […]