Predictive Intelligence B2B Marketing & Sales Blog

Leader of the Pack! Forrester Wave Results Revealed for Predictive Marketing

June 22, 2017 Latest

Forrester has just released The Forrester WaveTM: Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, [...]

“What’s ROI Got to Do With It?” 4 Questions for B2B Marketing & Sales

June 6, 2017 Featured

If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. It’s amazing how three seemingly innocuous letters can create such [...]

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By Rob Goldenberg

In Marketing, News and Events, Weekend Reading

Posted May 24, 2017

Jewel, a CFO and 2,500 B2B Marketers Walk Into a Room…

As the CFO of a software company, the prospect of attending a three-day B2B marketing conference can be daunting. Where do I fit in amid a sea of marketers? Fortunately, the SiriusDecisions 2017 Summit had a little bit of everything for everyone. The highlight for me came from the one person [...]

By Carrie Palin

In 6sense Customers, C-Suite Insights

Posted May 16, 2017

The Next-Generation CMO’s Revenue-Driven Approach to Marketing

Buyer visibility impacts every aspect of marketing and sales. Without insight into who your buyer is, what their needs are and what their journey looks like, marketing and sales must expend far more resources to get meaningful results. As the CMO of Box, one of my key responsibilities is to [...]

By Kerry Trivers

In 6sense Customers, C-Suite Insights

Posted May 10, 2017

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders [...]