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6sense Blog
Insights designed to educate — and give your business a competitive edge.
BDRs are tasked with a lot of critical — and difficult — duties. They have to: Source new leads Engage inbound queries Qualify MQLs or other leads Tailor engagement to...
Identifying a sales opportunity for your business is an exciting time. You’ve discovered a potential customer, added money to your pipeline, and are one step closer to winning new business....
By Domenic Colasante, 2X CEO; Kerry Cunningham, 6sense Research & Thought Leadership; and Sara Boostani, 6sense Marketing Research Analyst — — — We recently reported new data uncovered by 2X...
The third-party logistics industry (3PL) is predicted to grow 8% annually for the next several years. Surging demand creates a lot of growth potential for logistics companies. But for every...
The journey to the C-suite remains fraught for women. They often worry about being painted with negative stereotypes for speaking up, asking tough questions, and exerting influence. Blending into the...
AI is now an essential part of the sales toolkit, but there’s a sales superpower it can never truly replicate: Empathy. Empathy is understanding that your customer’s ultimate goal isn’t...
In her book No Forms. No Spam. No Cold Calls, 6sense CMO Latané Conant shares the recipe for a revolutionary transformation of B2B marketing and sales. During a recent trip...
Business Development Representatives (BDRs) are the frontline of your revenue team, tasked with performing initial outreach and qualifying leads. They're also are the most significant pipeline drivers of world-class companies,...
Launching a new territory is brave, exciting, and — let’s be honest — can be pretty damn scary. You’ll face a plethora of challenges, including lower brand awareness, new audiences,...
Savvy revenue leaders are increasingly turning to intent data to help make sense of B2B buying groups. By uncovering and targeting in-market accounts, businesses are achieving outsized results: 4x increase...
B2B marketing teams struggle to consistently identify excellent prospects to be worked by their sales teams. A recent 6sense Research survey of B2B marketers sought to uncover how marketers understand...
We know personalization matters in sales and marketing. And buyers are looking for meaningful personalization — not just filling in the blank of “Hi, [FIRSTNAME]!” The good news is that...
