6sense Blog

To maximize growth you need to actively win business away from your competitors. Enter the competitive takeout campaign: a strategic approach to identifying and converting accounts currently using competitor solutions. With Intelligent Workflows from 6sense, creating and executing competitive takeout campaigns has never been easier — and the results can be transformative. Why competitive takeout […]

When was the last time your sales team complained about having too many high-quality leads?  If you’re like most B2B organizations, the answer is probably “never.” More likely, your sales leaders are constantly pushing for better leads and less time spent on manual tasks that don’t directly contribute to closing deals.  Here’s the reality for […]

When I walked into Inspire last year, I was struck by the energy and enthusiasm within the room. Now, as I prepare for my second Inspire and our company’s third, I’m excited to witness how rapidly our UK Go-To-Market community has evolved from nailing the basics of ABM to embracing sophisticated, AI-driven strategies.  This year’s […]

The bad news: Generic marketing approaches are increasingly ineffective in today’s crowded market. Buyers are overwhelmed with content that fails to address their specific needs, leading to disengagement and missed opportunities.   The good news: Your prospects are leaving behind valuable clues about their interests and challenges with every search query. And while you’ve always had […]

Bad data is the bane of every sales team’s existence. How many times have your reps finally found that perfect target account, only to discover the contact information is outdated? Or worse, you’ve crafted the perfect outreach sequence, but emails are bouncing and phone numbers lead nowhere.  Meanwhile, your marketing ops colleagues are pulling their […]

Buying journeys are complex and non-linear. Prospects engage across multiple channels at their own pace, making it challenging for marketers to deliver the right message at the right time.   6sense’s Intelligent Workflows solves this problem by providing a unified platform where marketers can easily orchestrate sophisticated, full-funnel campaigns that adapt to each unique buyer’s journey.  […]

In B2B, the most valuable prospects aren’t just those who’ve already visited your website — they’re also the ones actively researching solutions like yours, but who haven’t discovered you yet.   These “white-space” accounts represent untapped potential for your business, and with 6sense’s Intelligent Workflows, you can now systematically identify and engage them.  Let’s dive […]

AI email agents are game-changers for sales teams looking to scale their outreach while maintaining a personalized, human-like touch.   By automating the entire email conversation process — not just sending messages but also interpreting responses and escalating when needed — these agents free up sales reps to focus on closing deals rather than chasing […]

AI agents are transforming ABM by automating complex workflows while delivering unprecedented personalization at scale.   These tools analyze vast amounts of buyer data to…   … all while reducing the manual burden on marketing and sales teams. In a recent Revenue Makers Live webinar, 6sense’s Adam Kaiser was joined by Jessie Johnson, Principal Analyst from Forrester […]

B2B revenue leaders face an ongoing challenge: how to optimize workflows and maximize resources across an ever-growing technology landscape. As automation capabilities evolve, so does the question of when to deploy technology versus human capital.   Below we’ll explore this landscape, stacking up the Marketing Automation Platforms (MAPs) and Sales Engagement Platforms (SEPs) of yesterday against […]

No matter what your role is on the revenue team, from sales to marketing to operations, one thing is universally true: you are busy. You’ve got a daily task list a mile long, and even then, it’s more work than many people realize.  Behind almost every task on your list is another list of steps […]

Forrester B2B Summit — the premier gathering for marketing, sales, and product leaders — just wrapped up in Phoenix.   The sun-soaked city provided a vibrant backdrop for a hands-on, immersive experience designed to align, inspire, and empower entire GTM teams. Featuring over 50 interactive sessions across dedicated tracks, the event focused on:  While the entire […]