BDR leaders are a lot like coaches. They’ve got multiple personalities to juggle while struggling toward an overarching goal — be it an NBA championship, or booking more meetings and opportunities.
These leaders must focus on countless responsibilities, including:
- Achieving quota and pipeline goals
- Reviewing performance across the team and individually, and
- Fostering career development opportunities
Because BDRs are typically more junior in their careers, this puts their managers in a unique position to act as trainers, mentors, and champions.
This unique blend of skills also gives BDR leaders the chance to have an outsize impact on their teams and company performance. After all, a well-oiled BDR machine feeds the pipeline and leads to higher win rates.
BDR leaders, like the best coaches, can set their teams up for success and 6sense is one of the most powerful tools available to help them do that. With 6sense, BDR leaders can deliver their teams with deeper insights into their target accounts, clear strategies for prioritization, and the ability to measure their performance.
Let’s dive into how 6sense delivers those outcomes.
Create a Winning Gameplan
If a sports team has no idea what to do once the game tips off, there’s no chance they’ll win. Coaches set up a game plan that’s specifically designed to accentuate their teams’ strengths.
The same applies to BDR leadership. Sure, a leader could run the dusty playbook that simply says, “cold call until the sun goes down,” but that won’t generate much success and will only lead to burnout.
BDR leaders who their teams to succeed should turn to a modern playbook powered by 6sense Revenue AI for Sales™. This AI-powered platform gives BDR leaders the keys to divining the winning formula by:
- Surfacing the hottest accounts in-market right now
- Tracking engagement at the account level
- Recommending next steps to break into an account and open opportunities
- Displaying a persona map of key stakeholders at accounts
With this information at their fingertips, BDR leaders have deeper intelligence about hot accounts, where they should point their BDRs, and which activities are having the biggest impact.
Review the Tape
No matter how much preparation goes into a game plan, things go awry. Even when you win big, you’re going to want to study just how you pulled it off.
BDR leaders must review accounts and activities with their BDRs. It’s the best way to:
- Find areas for improvement
- Identify winning techniques
- Recalibrate priorities toward better opportunities, and
- Brainstorm ways to engage different stakeholders
6sense Revenue AI for Sales™ empowers BDR leaders to quickly and seamlessly coach up their BDRs through:
- Intuitive dashboards chock full of insights
- Deeper-level intelligence about deal velocity
- Detailed views into activity by reps
Furthermore, strong integrations with the tools BDRs use every day — SalesLoft, Salesforce, Outreach — give leaders the confidence to know their reps have the most up-to-date, and impactful, intelligence available to them wherever they’re working.
Wrapping Up
BDR leaders are a crucial function for any organization. They organize sellers to focus on the most critical accounts, teach them the best ways to engage, and coach their reps to the next level.
6sense is the perfect tool for BDR leaders looking to maximize the impact they have on the bottom line and coaching at a hall-of-fame level.
Interested in seeing how 6sense can uplevel your BDR leadership? Learn more here.
