6Sense Insights, Inc. and our affiliates and subsidiaries (collectively, “6sense” or “we”) respect and protect the privacy of our users and clients. The following practices govern how we collect, use, share and protect the information you provide to us through our websites (each a “Site”) and other information we might collect about you and the choices you have regarding our collection and use of your information. In this Privacy Policy, “Personal Information” means information that may be used to identify you personally, such as your name, street address, email or telephone number and any other information that relates to you.


The types of  Personal Information we might collect about you when you use our Sites could include the following:

  • Identifiers: Information that identifies you directly or could be used to identify you.
    • Examples: Full name, email address, social media account information, phone number, job title and description, company name, customer account information, IP address, and other data that identifies or could identify your online activity.
  • Commercial Information: Information related to purchases that you or your company might make in connection with our services.
    • Examples: Purchase history, products considered.
  • Online Activity: Limited information about your use of the internet collected via web analytics.
    • Examples: Browsing and/or search history regarding sites visited before or after visiting our Sites, the type of operating system used to connect to our Sites, interactions with our services or our advertisements, browser type, Internet service provider, the date and time of your visit, the amount of time you spend on each page, information about the links you click and pages you view within the services, and your preferences when you use the Sites.
  • Geo-IP Information: information about where your computer or device is approximately located (at the city or state level) when you use the Sites .
  • Inferences: Information we can determine or estimate about you based on information we collect about you.
    • Examples: Purchase preferences, potential future purchase behavior.
  • User-Generated Content: Information you post on the Sites.
    • Examples: Comments or reviews about products.


Depending on your relationship with 6sense, we may collect Personal Information from you in different ways. Some of the ways that 6sense may collect Personal Information include:

  • When you give us Personal Information directly, including through contact forms on our Sites, surveys, registering for or participating in events, or by emailing or calling us to request products, services, or information. This Personal Information would include the specific identifiers you provide directly to us.
  • When you post user-generated content on our Sites, we will collect the information you provide in such submissions, including identifiers you submit. User-generated content you submit to any public area of the Sites is considered “public” and will not be subject to the privacy protections in this Privacy Policy.
  • When we collect information about your online activity automatically through our Sites through web analysis, such as your Internet protocol (IP) address, cookie identifiers and other identifiers that are automatically assigned to your computer or devices when you access the Internet.
  • When our subscriber clients (“Subscribers”) use our analytics-based solution to help predict whether business prospects are likely to become their customers. When acting as a service provider for our subscribers who use analytics-based solutions, we may receive Personal Information about your online activity and commercial information.  This could include sales data, web data/Site activity data and lead information that is governed by the Subscriber’s privacy policies (collectively, “Subscriber Provided Information”).
  • When Subscribers use our advertising solutions, 6sense receives data from its partners related to ads served. Some of the data received may be considered Personal Information, such as Internet protocol (IP) address, cookie identifiers and other identifiers that are automatically assigned to your computer or devices when you access the Internet. 6sense is a member of the IAB  (https://www.iab.com/member-directory/) and follows IAB Standards & Guidelines.
  • From third-party providers who gather such data from a variety of publicly-available sources (“Publicly Identifiable Information”). Such information could include identifiers, such as company name, name and title of the company’s officers, and certain company employees, business phone numbers, fax numbers, email addresses, social media data and similar information. We may combine this information with information collected as described above.

Except as may be applicable for our employees or job applicants, we do not knowingly collect sensitive Personal Information (such as medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership or information specifying the sex life of an individual).


We process Personal Information for a variety of purposes, but only for the reasons for which we collected it. As applicable, we only process Personal Information when we have a legal basis to do so, as explained in this Policy.

We use the Personal Information we collect for the following business purposes.

  • To Provide Products, Services, or Information Requested: 6sense may use your Personal Information to fulfill requests for products, services, or information, including information about potential or future services, including to:
    • Manage your information and accounts;
    • Respond to your inquiries;
    • Provide access to certain features of the Sites;
    • Allow you to register for events.
  • Administrative Purposes: 6sense may use your Personal Information for its administrative purposes, including to:
    • Measure interest in 6sense’s services;  
    • Ensure internal quality control;
    • Communicate with you about your accounts and activities involving us and our services, including changes to our Sites or services;
    • Verify your identity or account, as necessary;
    • Process payment for products or services purchased;
    • Process applications and transactions;
    • Comply with regulatory requirements;
    • Prevent potentially prohibited or illegal activities;
    • Enforce our Terms of Use at https://6sense.com/terms-of-use/
  • Research and Development: We may perform survey research (online and offline). Sometimes we may ask third parties to conduct this research for us. You do not have to participate in these surveys. We will use the information we collect for research and reporting purposes to help us improve our Sites and services. Similarly, if you post any user-generated content to the Sites, 6sense, and our Subscribers, may use this information to improve our products or overall customer experience.

We use the Personal Information we collect for the following commercial purposes.

  • Marketing 6sense Products and Services: Individuals who provide us with Personal Information, or whose Personal Information we obtain from third parties (other than Subscriber Provided Information), may receive periodic emails, newsletters, mailings, or phone calls from us with information about us or our business partners’ products and services or upcoming special offers/events we believe may be of interest and as permitted by applicable law. If you prefer that we not use your Personal Information for these purposes you may opt-out as described in Section 6 of this policy.  We may display personal testimonials and other endorsements on our Sites. With your consent, we may post your testimonial along with your name.
  • Subscriber-Provided Information. 6sense may use Subscriber Provided Information to process data for our Subscribers. We may use Publicly Identifiable Information to provide business-to-business contacts and enriched data to our Subscribers and for such business purposes as permitted under our agreements.

De-Identified and Aggregated Information. 6sense may use Personal Information and other information you provide to us or that we collect about you to create de-identified and aggregated information that does not directly identify you. We use this information for a variety of functions, including learning more about our current services, and developing new services. De-identified or aggregated information is not Personal Information. We may share this information within 6sense and with third parties in a de-identified or aggregated form that is designed to prevent anyone from identifying you.

Other Uses. We may use Personal Information for other purposes for which we have a legitimate interest, such as direct marketing, individual or market research, anti-fraud protection, or any other purpose disclosed to you at the time you provide Personal Information or with your consent.

New Uses of Personal Information. Before we use Personal Information for any new purpose not originally disclosed to you, we will endeavor to provide information regarding the new purpose through updates to this privacy policy or other means to give you the opportunity to opt out. Where we are legally required to get your consent before processing Personal Information, we will comply with that requirement.

Combining Personal Information. As described in Section 3 above, we may purchase information from third parties to combine with Personal Information we have already collected from you. We purchase this information for our internal marketing purposes, and also to provide to our Subscribers as part of our services.


We may share your information as described in this Privacy Policy or with your permission.

  • Service Providers. We may share your Personal Information (including Publicly Identifiable Information and Subscriber Information when permitted by our Subscribers) with third-party contractors, partners, vendors and providers we use to perform functions on our behalf or on behalf of our Subscribers for business purposes, including hosting or enriching data. These companies will have access to your Personal Information only to perform their functions and may not use it for any other purpose.
  • Business Partners. 6sense may share Personal Information with our business partners and affiliates to fulfill our contractual commitments, or to provide you with a product or service that you have requested. We also share this information for marketing or sales purposes including in connection with conferences or events where (if applicable) you have consented to sharing. 6sense may also provide Personal Information to business partners we work with to jointly offer products or services, or whose products or services we believe may be of interest to you.
  • Subscribers. We may share Publicly Identifiable Information we collect and process for our Subscribers with our Subscribers. Our Subscribers’ privacy policies discuss how they will use this information.
  • Affiliates. We may share Personal Information with our affiliated companies.
  • Interest-Based Advertising and Third-Party Marketing. We may allow third-party advertising partners to set tracking tools on our Sites to collect information regarding your online activity. For more information about this, see Section 9 below. We may also use this and other Personal Information (such as demographic information) with third-party advertising partners. These advertising partners may use this information (and similar information collected from other websites) to provide you with more relevant advertisements when you visit non-6sense related websites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising.” If you prefer that we do not share your Personal Information with third-party advertising partners, you may opt out as described in Section 6 of this policy.
  • Disclosures for Legal or Similar Purposes. We may disclose your Personal Information if necessary to: (i) comply with legal requirements, such as a court order or subpoena; (ii) protect your, our or others’ rights, property, or safety; (iii) to enforce 6sense policies or contracts or other commitments; (iv) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation or prosecution; or (v) if we, in good faith, believe that disclosure is otherwise necessary or advisable.
  • Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, we may sell or transfer your Personal Information in connection with this transaction (unless otherwise prohibited by our Subscriber contracts or applicable law). Should such an event occur, 6sense will make efforts to ensure that the recipient use Personal Information consistent with this Privacy Policy.


  • General. You have certain choices about your Personal Information. If you have questions or concerns regarding 6sense’s collection, use or disclosure of your Personal Information, or if you wish to exercise your rights, including the right to be removed from our database, please contact us at privacy@6sense.com or by using any of the other methods described in Section 12. Where you have provided opt-in consent to the use of your Personal Information, we will also give you the option to opt out in a similar manner, as required by law.
  • Please note also that we may have information about you in some instances where  we are acting as a data processor or service provider for other businesses. In such cases, we recommend that you contact the businesses to which you originally provided your Personal Information to complete the requests described below.
  • Email and Telephone Communications. To opt out of promotional emails, you can use the unsubscribe link at the bottom of the email or email privacy@6sense.com. You will continue to receive transaction-related emails regarding products or services you have requested. We may also send you other non-promotional emails that you will not be able to opt out of (e.g., communications regarding updates to our Terms of Service or this Policy). For telephone communications, we maintain telephone “do-not-call” and “do-not-mail” lists as mandated by law.
  • Do Not Track Signals. Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Please note that our Sites are not designed to respond to DNT requests from browsers.


For residents of the European Economic Area, 6sense Insights, Inc. is the data controller responsible for the personal information collected on the Sites. If you are a citizen of a country in the European Economic Area, you have the right to:

    • Access or port Personal Information about you consistent with legal requirements. You also have the right to receive or have your electronic Personal Information transferred to another party.
    • Request correction of your Personal Information where it is inaccurate or incomplete.  We may provide tools you can use yourself to update your Personal Information or we may refer you to our Subscriber or other controller of your Personal Information who is able to make the correction.
    • Request deletion of your Personal Information, subject to certain exceptions prescribed by law.
    • Request restriction of or object to processing of your Personal Information, if applicable, where such requests are permitted by law.
  • Adherence to EU-U.S and Swiss-U.S. Privacy Shield Frameworks. 6sense complies with the EU-US Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information transferred from European Union, the United Kingdom and Switzerland to the United States, respectively. 6sense has certified to the Department of Commerce that we adhere to the Privacy Shield Principles, including principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability.  If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/
  • EU Privacy Complaints. 6sense adherence to the EU-US and Swiss-US Privacy Shield Frameworks also applies to our wholly-owned subsidiary, ZenIQ, Inc., which is also covered under this policyIn compliance with the EU-US and Swiss-US Privacy Shield Principles, 6sense commits to resolve complaints about your privacy and our collection or use of your personal information.  European Union or Swiss individuals with inquiries or complaints regarding this privacy policy should first contact 6sense at: privacy@6sense.com; or at 6sense Insights Inc., 450  Mission St., Suite 201, San Francisco, California, 94105. With respect to onward transfers of data subject to the EU-US and Swiss-US Privacy Shield, we remain liable for processing such transfers in accordance with the EU-US and Swiss-US Privacy Shield Principles. 6sense has further committed to refer unresolved privacy complaints under the EU-US and Swiss-US Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus.
  • If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit http://www.bbb.org/EUprivacyshield/foreuconsumers for more information or to file a complaint. With respect to our compliance with applicable privacy laws and regulations 6sense may be subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission.  You may also have a right, under certain conditions, to invoke binding arbitration under Privacy Shield; for additional information, see https://www.privacyshield.gov/article?id=ANNEXIintroduction. The FTC has jurisdiction over 6sense’s compliance with the Privacy Shield.


The California Consumer Privacy Act (“CCPA”) provides certain legal rights for California residents. This section generally describes those rights and how you may exercise them in connection with our practices described in this policy.

6sense has disclosed Personal Information in the categories identified in Section 2 to its vendors and service providers in the last 12 months for the purposes described in Section 4, including to provide services to our Subscribers or for operational and other purposes as permitted in our agreements with Subscribers and as provided in this Privacy Policy.

No Sale.  6sense does not sell Personal Information as sell and personal information are defined in the CCPA.  With respect to Subscribers, 6sense acts solely as a service provider (as defined in the CCPA). We do not and will not knowingly sell Personal Information of minors who are younger than 16.

  • Your Rights. If you are a California resident, you have the right to:
    • Access. You can request that we disclose certain information to you about our collection and use of your Personal Information in the past 12 months with respect to our role as a “business” under the CCPA. Once we receive and verify your request, we will give you the following information:
      • The categories of Personal Information we collected about you.
      • The categories of sources of Personal Information we collected about you.
      • Our business or commercial purpose for collecting or selling that Personal Information.
      • The categories of third parties with whom we share that Personal Information.
      • The specific pieces of Personal Information we collected about you.
    • Delete. You can request that we delete the Personal Information that we collected from you. Once we receive and verify your request, we will delete your Personal Information from our records. We are not required to delete information if we need to use it for the following:
      • Completing a transaction or contract with you.
      • Detecting security interests, protecting against malicious, deceptive, fraudulent, or illegal activity, or prosecuting people responsible for that activity.
      • Debugging our products to identify and repair errors to our Services.
      • Exercising, and allowing others to exercise, free speech, or other legal rights.
      • Internal uses that align with your expectations.
      • Complying with a legal requirement.
      • Other internal and lawful uses consistent with the reasons you provided the information.

Non-Discrimination. We will not discriminate against you for exercising any of your CCPA rights.

  • Exercising Rights. To exercise the above rights, please send a letter or email with your request and current contact information to 6sense at:

6Sense Insights, Inc.

450 Mission Street, Suite 201

San Francisco, CA 94105

Or Email: privacy@6sense.com

In order to protect your privacy, we will ask you to verify your identity before we can act on your access or deletion request. This process may require you to provide additional information, which we will only use for verification purposes.


We, as well as third parties that provide content, advertising, or other functionality on our Sites, may use cookies, pixel tags, local storage, and other technologies (“Technologies”) to automatically collect information. These Technologies are essentially small data files placed on your computer, and other devices, that allow us to record information whenever you visit or interact with our Sites, services, applications, messaging, and tools, and to recognize you across devices.

  • Cookies. Cookies are small text files placed in visitors’ computer browsers to store their preferences. Most browsers allow you to block and delete cookies. If you choose to delete cookies, our Sites may not work properly.
  • Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded on the Site that collects information about how you engage with a web page. The pixel allows us to record, for example, which web pages you’ve visited or advertisements you’ve clicked on. These pixel tags work with cookies to let us know what portions of our Sites interest you, help us provide you with tailored information from our Site, and help us enhance and develop our products and services.
  • Social Media Widgets. Our Sites include social media features such as the Facebook “Like” button and Twitter and LinkedIn widgets to let you share and interact with content on social media. These features may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policy of the company providing them. We cannot control how these companies use your information. By using these services you assume the risk that third parties may use the Personal Information you provide for any number of purposes.
  • Analytics and Internet-Based Advertisers. We may also use Google Analytics and other vendors to collect information regarding visitor behavior and visitor demographics on some of our services and to remarket to audiences visiting the Sites and to develop Site content.
    • For more information about Google Analytics, please visit http://www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of the data your use of the services generates by going to http://tools.google.com/dlpage/gaoptout. We may have similar arrangements with internet-based advertisers that might display ads when you visit our Sites. These companies may collect personal and other information about your visits to this and other sites to provide ads about products and services that might be of interest to you. The privacy policies and practices of these third-party providers will govern their use and collection of this information.  

We use the Technologies as follows:

  • Strictly Necessary. We use Technologies that are necessary to operate our Sites, services, applications, and tools. This includes Technologies that allow you to access our Sites, services, applications, and tools that are required to identify irregular Site behavior, prevent fraudulent activity and improve security; or that allow you to use shopping carts, saved search, or similar functions. The Sites usually only set these cookies when you make a specific action, like setting privacy preferences, or logging into the Sites. You can set your browser to block or alert you about these cookies, but some parts of the Site may then not work.
  • Performance. We may use Technologies to assess and improve the performance of our Sites, applications, services, and tools, including to help us understand how our visitors use our Sites, determine if you have interacted with our messaging, or determine whether you have viewed an item or link. All information these Technologies collect is aggregated and de-identified.
  • Functional. We may use Technologies to offer you enhanced functionality when accessing or using our Sites, services, applications, or tools. This may include identifying you when you sign into our Sites or keeping track of your specified preferences, interests, or past items viewed so that we may enhance the presentation of content on our Sites. If you do not allow these Technologies, then some or all of these services may not function properly.
  • Targeting. We may use Technologies to deliver content, including ads relevant to your interests, on our Sites or on third-party sites. This includes using Technologies to understand whether the advertising you see is useful, such as whether you have clicked on an advertisement. 6sense and our advertising partners may set these Technologies. Our advertising partners may use these Technologies to build a profile of your interests and show you relevant advertisements on other Sites.
  • Social Media. Social media services set these Technologies to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit.
  • Opting Out of Technologies. If you would like to opt-out of the Technologies we employ on our Sites, services, applications, or tools, you may block, delete, or disable them through your browser, as applicable. The online advertising industry also provides websites you can use to opt out of receiving targeted ads from advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy at www.aboutads.info/choices/, http://www.youronlinechoices.eu/, https://youradchoices.ca/choices and www.networkadvertising.org/managing/opt_out.asp. Alternatively, for some devices you may use your device’s platform controls to make choices about these Technologies. Please note that you must separately opt out in each browser and on each device and that cookie-based opt-outs are not effective on mobile applications.


  • Security Measures. We take steps to ensure that your Personal Information is treated securely and in accordance with this Privacy Policy. Our security program includes administrative, technical and physical safeguards appropriate for our size and resources and the types of information that we process. We cannot guarantee that your Personal Information will be 100% secure. We do not accept liability for unintentional disclosure and you acknowledge that we are not responsible for any intercepted information sent via the internet. By using our Sites or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Sites. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Site or sending an e-mail to you. You may have a legal right to receive this notice in writing.
  • Retention. 6sense retains the Personal Information we process on behalf of our Subscribers for as long as needed to provide services to our Subscribers or as necessary to fulfill the purpose(s) for which it was collected. We will retain and use this Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
  • Data Transfers. All Personal Information 6sense collects may be stored anywhere in the world, including but not limited to, in the United States, in the cloud, on our servers, or on affiliate or third-party service provider servers. Law enforcement or other authorities may access your Personal Information pursuant to a lawful request. By providing information to 6sense, you consent to the storage of your Personal Information in these locations.
  • Human Resources Data. With regard to Personal Information that 6sense receives in connection with the employment relationship, 6sense will use such Personal Information only for employment-related purposes. If 6sense intends to use this Personal Information for any other purpose, 6sense will notify the individual and provide an opportunity to opt out of such uses. 6sense’s use of Personal Information received in connection with employment-related purposes is governed by 6sense’s internal policies.
  • Children’s Privacy. We do not knowingly collect, maintain, or use Personal Information from children (individuals under 13 and, in certain jurisdictions, under the age of 16) and no part of the Sites are directed to children. If you learn that your child has provided us with Personal Information without your consent, you may alert us at privacy@6sense.com. If we learn that we have collected any Personal Information from children, we will promptly take steps to delete such information and terminate the child’s account.
  • International Users. By using the Sites, 6sense will transfer data to the United States. By choosing to visit the Sites or otherwise providing information to us, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the laws of the State of California and the adjudication of any disputes arising in connection with 6sense or the Sites will be in accordance with the Terms. If you are visiting from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your information to the United States and processing globally. By providing your Personal Information, you consent to any transfer and processing in accordance with this Policy.


6sense may change this Privacy Policy by posting an updated or revised Privacy Policy on our Sites. Please check this Privacy Policy periodically so that you will remain up-to-date. If you continue to visit the Sites and use the services made available to you after such changes have been made, you hereby provide your consent to the changes.


If you have any questions or concerns about this privacy policy or 6sense’s privacy practices or if you wish to change, amend, delete or review your Personal Information, please contact us via email or mail as follows

  • privacy@6sense.com
  • 6sense Insights, Inc. 450 Mission Street, Suite 201, San Francisco, CA 94105

If you have a disability which prevents you from accessing this privacy policy, please contact privacy@6sense.com to access the policy in an alternative format.

You may also contact 6sense at (888) 614-5018 for any privacy related requests.