
How Red Hat Uses 6sense to Leverage Sales Development as an ABM Function
Learn form Red Hat as they discuss their experience using 6sense to unify their sales development and marketing strategies. Together, they explain how they prioritize inbound leads according to a prospect’s buying stage and stress the significance of delivering timely and tailored messages to specific target accounts. Your Speakers

The 2025 Science of B2B Report: AI in Marketing with Kerry Cunningham
In this Market Makers exclusive, Kerry Cunningham shared fresh research based on how B2B marketers are actually investing in and using AI in 2025. From team design to real AI use cases, the data tells a compelling story about where the market is heading—and where the hype doesn’t match reality. Whether you’re just getting started […]

AI & ABM – Turning Hype into Execution
Expert B2B marketers and AI tacticians lead a no-fluff session packed with real examples, useful frameworks, and tangible takeaways. You’ll get: 3 ready-to-use ideas; real use cases; bonus swipe files.

Watch What’s Next? A 6sense Reveal
We’re combining our AI with powerful automation to transform how revenue teams work.

BDR Transformation: Strategies for Modern Sales Success
“BDR Transformation” isn’t just a buzzword—it’s the key to unlocking smarter sales. Join Van Miner, Head of Business Development at 6sense, to dive into how BDRs and BDR Leaders can level up with data-driven strategies, sharper outreach, and better alignment with sales goals.

European B2B Buyer Experience Webinar
Kerry and Koen examine the buyer-led shift, the true length of the buying cycle and how to navigate its complexity, and why being top of mind is critical in B2B.

Level Up: Measuring Your ABM Campaign
CONGRATS, you’ve made it to the FINAL level of Level Up! ABM EXPERT STATUS UNLOCKED. But like every good video game, there’s one last level. You know how to execute ABM campaigns, but how do you measure them? It’s time marketing and sales teams focus on different key performance indicators than traditional B2B marketing KPIs […]

Level Up: Account-Based Personalization
Welcome to level seven! The best ABM approaches blend personalization with orchestration. It’s like choosing the right character and mastering their moves. During this session, experts from 6sense and Mutiny will teach you how to create best-in-class personalization experiences for your audience, in addition to:

B2B Buyer Experiences in Manufacturing
Join Kerry Cunningham, Head of Research at 6sense, to learn key findings from the 2024 B2B Buyer Experience Report, focusing specifically on the Manufacturing sector. Join Kerry to discover:

6 Winning AI Plays for Automating Outbound
If you’re not yet automating your outbound efforts, you’re missing a huge opportunity to take some burden off your team while also boosting pipeline. In this webinar session, our 6sense AI experts, Adam Kaiser, Mac Conn and Chris Dutton, reveal six winning plays for automating outbound. In this session, you’ll learn: