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Thanks for Attending…

Customer Conference

December 9 – 10, 2020

Event Closed

Speakers   |   Day 1 Agenda   |    Day 2 Agenda   |   Breakout Sessions   |   Pricing

Why Your Entire Revenue Team Should Attend

This year Breakthrough is all about the power of uniting Marketing, Sales, and RevOps as one kick-ass team. Each brings unique skills and abilities, but when we UNITE around common goals, objectives and metrics, we can achieve breakthrough results. Join us as we tap into industry and peer experts, get a peek at the latest 6sense product roadmap, celebrate our wins, and in 6sense style, have some fun!

Speakers

Learn, share and grow with this amazing line up of account-based industry experts and practitioners.

Adam Kaiser

CMO
GAN Integrity

Adam May

Marketing Manager, ABM
Thomson Reuters

Amar Doshi

SVP of Product & UX
6sense

April Sage

Head of Strategic Marketing Operations
Virgin Pulse

Arturo Pena

Head of Marketing Global Campaigns, Martech & Analytics
Cognizant

Ashok Rajan

SVP of Strategy & Platform Adoption
6sense

Becc Holland

CEO & Founder
Flip the script

Biju Muduli

VP of Global Demand Gen & Field Marketing
Brightcove

Carly Wirkus

Sr. Marketing Automation Manager
JAMF

Courtney Smith

Head of ABX
6sense

Eric Wittlake

Sr. Analyst – Marketing Practice
TOPO Inc.

Ernest Owusu

Sr. Director of Business Development
6sense

Gary Survis

Operating Partner — Marketing COE
Insight Partners

Jason Zintak

CEO
6sense

Jillian Gartner

Director of ABM & Campaign Planning
Thomson Reuters

Justin Noll

Sr. Director of Marketing
Phenom People

Kate Bullis

Co-Founder & Managing Partner
SEBA International

Kory Geyer

Sr. Director of Revenue Operations
6sense

Latané Conant

CMO
6sense

Mariana Prado Cogan

SVP of Marketing
PTC

Michael George

VP of Brand & Digital Experience
6sense

 

Peter Lastowski

Acquisition Marketing & Ops Manager
GAN Integrity

Sam Jacobs

Founder
Revenue Collective

Sanjay Kini

CCO
6sense

Steven Fitz

CRO
Sumo Logic

Wednesday,
December 9

 

AM

10:00am PST
10:15am PST
10:45am PST
11:30am PST
1
/4

10:00am PST – Breaking Through as a United Revenue Team

While we can’t come together in person, the 6sense community is stronger and more united than ever. This year, Breakthrough is all about uniting the revenue team, supporting one another, and getting ready to reach new heights in 2021. Join Latané as she sets the stage for what’s to come at Breakthrough and details how to get the most out of your experience.

Speakers

Latane Conant
6sense

 

10:15am PST – 6sense and the State of the ABX Industry

There’s been no shortage of unexpected twists and turns this year, but B2B sales and marketing teams have risen to the challenge and developed innovative new ways to connect with customers and deliver breakthrough experiences. In this session, JZ will share insights on how 6sense adapted and performed in 2020 as well as where he sees the company headed in the coming year.

 

Speakers

Jason Zintak,
6sense

10:45am PST – 6sense Product Roadmap 

Buckle up for an inside look at the 6sense product roadmap. (Hint: it’s not uncommon for us to drop new product during the roadmap session at Breakthrough!) In this session Amar will recap the product releases from 2020 and provide a sneak peak at what you can expect in 2021 as we continue to develop the next generation revenue platform for sales and marketing.

 

Speakers

Amar Doshi,
6sense

11:30am PST – Account Engagement at Enterprise Scale 

Pivoting to an account-based go-to-market isn’t just about adding technology to your stack; it requires new processes, new ways of thinking, and a strategic plan for success. In this session, Arturo Pena will explain how Cognizant, a global IT services provider, approached and executed the shift to ABX during the pandemic – and the lessons learned along the way.

 

Speakers

Arturo Pena,
Cognizant

Wednesday,
December 9

 

PM

12:00pm PST
12:30pm PST
1:00pm PST
1:30pm PST
1
/4

12:00pm PST – Creating Multi-Channel Experiences that Delight Customers 

While most of the B2B buying journey today is conducted anonymously, customers expect B2C-like experiences that are relevant, timely, and engaging before making a purchase decision. In this session, Adam Kaiser and Peter Lastowski will describe how GAN Integrity built a cross-channel engagement engine powered by 6sense – and the impact that has had on pipeline and revenue results.

 

Speakers

Peter Lastowski,
GAN Integrity

Adam Kaiser,
GAN Integrity

12:30pm PST – The ABX Journey: Solving for Today and Scaling for the Future

The journey to account-based sales and marketing is never complete. There are always new use cases to implement, new channels to leverage, and new data to analyze and use. In this session, Biju Muduli will explain how Brightcove has continued to expand and refine their account-based go-to-market, best practices for scaling growth, and the results they’ve generated with ABX.

 

Speakers

Biju Muduli,
Brightcove

1:00pm PST – Amp Your ROI: Dojo Community 

Helping you deliver results is our top priority, and as our customer community has grown in 2020 so too have the number of resources available to help drive your success. In this session, Sanjay will share details about new community programs like our Dojo Learning platform and the 6sense Certified program, and he’ll also announce awards for 6senseis who have delivered innovative and impactful results in 2020.

 

Speakers

Sanjay Kini,
6sense

1:30pm PST – Breaking Through Career Goals

Breaking through is all about unlocking your personal and professional potential while driving measurable results for your business. In this fireside chat, Latané, Sam, and Kate will provide practical tips and strategies for breaking through your career goals and positioning yourself to achieve advancement, recognition, and success.

 

Speakers

Latane Conant,
6sense

Kate Bullis,
SEBA International

Sam Jacobs,
Revenue Collective

Thursday,
December 10

 

GENERAL SESSIONS

10:00am PST
10:30am PST
12:30pm PST
1:00pm PST
1
/4

10:00am PST – ABX in 2021: Not Simply More of the Same 

Account-based is one of the hottest topics for marketers and things won’t change in 2021. The space is moving incredibly fast, and having a plan to take advantage of the shifts in technology and approach will be key next year. Join Gary Survis as he gives his unvarnished opinions of the tech landscape for account-based and what every marketer will need to be doing to be successful in this still-challenging environment.

Speakers

Gary Survis
Insight Partners

10:30 AM PST – Sales, Marketing and RevOps Breakouts 

While uniting the revenue team is the focus of Breakthrough, we want to help each member of your team hone their 6sensei skills. We’ll use this time to learn from the experts and each other on ways 6sense is helping Sales, Marketing and RevOps strategize and execute to deliver breakthrough results.

Check the individual breakout agendas for specific times and descriptions of these sessions.

12:30pm PST – Project North Star 

Last year at Breakthrough Latané unveiled her “manifesto for future of account engagement,” which ultimately spawned the best-selling book No Forms. No Spam. No Cold Calls. Find out what Latané has up her sleeve now – and how this bold new thinking will continue to push the envelope with the future of B2B sales and marketing.

Speakers

Latane Conant
CMO, 6sense

1:00pm PST – Closing Celebration & Concert with
The Spazmatics 

The Ultimate 80’s tribute!

Thursday,
December 10

 

SALES BREAKOUT

10:30am PST
11:00am PST
11:30am PST
12:00pm PST
1
/4

10:30am PST – Building and Scaling Outbound Sales

Many organizations shift to an account-based strategy as part of a broader effort to launch or expand outbound sales, but with the high cost of headcount it’s imperative to deliver pipeline impact quickly. In this session Ernie will share best practices for building and scaling account-based outbound that exceeds BDR/SDR benchmarks and drives real business results.

 

Speakers

Ernest Owusu
6sense

11:00am PST – Amping Enterprise Sales with Insights

The only thing sales reps love more than competing is winning. And for organizations that have embraced ABX, account insights like intent, engagement, and fit give them a competitive edge. In this session, Steven and Sanjay will discuss how Sumo Logic’s enterprise sales team leverages insights from 6sense to increase deal velocity, boost win rates, and drive larger deal sizes.

 

Speakers

Steven Fitz
Sumo Logic

Sanjay Kini
6sense

12:00pm PST – Crafting Killer Sales Outreach Strategies

In today’s market, it’s critical for outbound sales reps to find the right channels, timing, personas, and messages to break through the noise and engage accounts. In this session, Becc Holland will discuss how to craft killer outbound strategies, multi-thread, and initiate highly relevant conversations that result in meetings and pipeline.

 

Speakers

Becc Holland
Flip the Script

Thursday,
December 10

 

REVOPS BREAKOUT

10:30am PST
11:00am PST
11:30am PST
12:00pm PST
1
/4

10:30am PST – Building an Account-Based Pipeline Model

Traditional pipeline models and metrics don’t paint the complete picture or set revenue teams up for success with account-based sales and marketing. In this session, Kory will discuss how to shift your business to an account-based pipeline model while ditching traditional metrics like MQLs, CTRs, and attribution in favor of new operational metrics that help your team scale and win.

 

Speakers

Kory Geyer
6sense

11:00am PST – 6QA FTW: Aligning Sales and Marketing on Qualified Accounts

Companies that focus on generating and working 6sense Qualified Accounts (6QAs) rather than MQLs have been shown to generate more pipeline and revenue as well as larger deal sizes. But making the switch doesn’t happen overnight. In this panel discussion, April, Carly, and Justin will discuss how they led the transformation to qualified accounts within their organizations, the impacts it’s had, and best practices for successfully moving from leads to accounts.

Speakers

April Sage 
Virgin Pulse

Justin Noll
PhenomPeople

Carly Wirkus
JAMF

12:00pm PST – In-Market is the New Inbound: Understanding the Business Impact of 6QAs

Maximizing revenue generation is no longer about MQLs; it’s about fast-tracking in-market accounts and ensuring they’re worked as effectively and efficiently as possible. In this session, Mariana and Ashok will describe how they collaborated on a deep-dive analysis of PTC’s 6sense data to understand the business impact of working in-market accounts – and to drive further adoption of their account-based programs.

Speakers

Mariana Cogan
PTC

Ashok Rajan
6sense

Thursday,
December 10

 

MARKETING BREAKOUT

10:30am PST
11:00am PST
11:30am PST
12:00pm PST
1
/4

10:30am PST – Crafting Campaigns and Boosting Sales Alignment with Insights

With the data, technology, and insights available today, marketers have never been in a better position to increase alignment with sales and reach the right accounts with the right message at the right time. In this session, Jillian Gartner and Adam May will outline how Thomson Reuters uses 6sense to develop data-driven targeted campaigns and personalize customer experiences, and they’ll explain how their process has influenced pipeline while informing sales leaders.

Speakers

Jillian Gartner
Thomson Reuters

Adam May
Thomson Reuters

11:00am PST – Building an Account-Based Go-to-Market Plan

Changing from a lead-based to an account-based strategy requires different ways of thinking about go-to-market planning – and different measures of success. In this session, Courtney and MG will share how the 6sense marketing team uses segments and account insights to plan multi-tiered campaigns quarter over quarter as well as how they measure success with 6sense Qualified Accounts (6QAs), pipeline, the funnel progression metrics.

 

Speakers

Michael George
6sense

Courtney Smith
6sense

12:00pm PST – Unpacking Account-Based Digital Advertising

Digital advertising is one of the most foundational (and often one of the first adopted) account-based marketing use cases. But despite the traction of the advertising market, there’s still disagreement about the role ads should play as part of an account-based strategy. In this session, Eric Wittlake will dissect how and when to leverage ads in the customer journey, which ad channels to prioritize, how to use ads alongside other digital channels, and how best to measure results.

 

Speakers

Eric Wittlake
TOPO Inc.

Pricing

We are offering two tiers of attendance for this year’s virtual event.

Standard: FREE

Includes access to all sessions, including product roadmap & role-specific breakouts, networking during the event, and a live concert you don’t want to miss!

Register now

VIP: $250

Upgrade your experience to attend our exclusive wine tasting & networking event, get early access to the 6sense Foundational Certification, and a premium swag pack!

Register now

breakthrough2020_kick_2

It’s time to kick things up a notch!

We want to see you and your revenue team at Breakthrough!

Register now

6sense

Achieve predictable revenue growth with the 6sense Account Engagement Platform

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