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6sense Revenue AI™ for Marketing

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Unite your revenue team and drive strategy across the business.

Demand Gen

Focus on in-market accounts and take the guesswork out of demand gen.

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Reach the people and accounts that matter to your business.

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Account Identification

Accurately match anonymous and known buyer behavior to accounts.

Intent Data

Uncover 3rd party buying signals at the keyword or topic level.

Predictive Analytics

AI-driven buying stage predictions align teams on the best time to engage.

Data Enrichment

Enrich accounts, leads, and contacts with accurate firmographic data.

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Autofill and shorten forms with automated, real-time form enrichment.

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Create audiences for segmentation, activation, and analysis across channels.

Advertising

Reach target buyers with display, video, retargeting, and social ad campaigns.

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Leverage AI to craft personalized emails that qualify & convert accounts at scale.

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Scale data operations with accurate engagement of accounts and contacts.

6sense Revenue AI™
for Marketing

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Sales

6sense Revenue AI™ for Sales

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CRO

6sense gives sales leaders the intel they need to deliver on big revenue goals.

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When working hundreds of accounts, knowing where to prioritize is critical.

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Use clean, complete data and scalable processes.

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Company & People Search

B2B account and contact data with insights for when to engage prospects.

Account Intelligence

Arm reps with account insights in CRM & SEP for prioritization and personalization.

Prioritization Dashboards

Dashboards that help sellers uncover which accounts to engage and when.

Chrome Extension

Access Revenue AI insights directly from LinkedIn and other B2B websites.

Predictive Analytics

AI-driven buying stage predictions align teams on the best time to engage.

Buyer Intent Data

Uncover 3rd party buying signals at the keyword or topic level.

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Drive growth and boost customer adoption.

Transportation & Logistics

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Account-Based Experience Data Management

Revenue Generation: Definition & Strategies for Success in 2024

January 18, 2024 —

3 min

Revenue Generation

It’s widely understood that revenue generation is essential for business success and viability. But there’s no magic bullet for driving growth.

This guide dives into strategies that can help revenue teams identify gaps in their processes that may be impacting their bottom line — and practical methods for streamlining operations and engaging more effectively with customers and prospects.

Overview of Revenue Generation

Revenue generation means more than new customer acquisition. It encompasses all activities aimed at acquiring and maximizing the value of customers.

Revenue generation examples include:

Net-new sales
Customer retention/renewals
Upsells/cross-sells
Pricing strategy

To create a successful revenue generation strategy, businesses should focus on aligning products or services with customer needs and preferences. This involves:

Conducting market research
Analyzing customer behavior
Identifying opportunities for differentiation

A better understanding of the market and prospects enables businesses to tailor their offerings and marketing messages to resonate with customers.

Types of Revenue Generation Tools

There are many tools that support revenue generation strategies. These tools:

Provide valuable insights
Streamline processes
Enable businesses to optimize sales and marketing efforts

Customer Relationship Management (CRM) Systems

CRMs provide a centralized database where businesses can store and track customer information, communication history, and sales pipeline activity. CRMs enable businesses to manage prospects and customers and identify opportunities for new sales, as well as upselling or cross-selling. Features like revenue forecasting and reporting streamline sales processes and drive revenue growth.

Marketing Automation Platforms (MAPs)

With marketing automation, businesses can create and automate personalized marketing campaigns — then track customer and prospect engagement. By automating repetitive tasks and nurturing leads, MAPs improve lead generation and conversion. They also provide analytics and reporting features that allow businesses to measure the effectiveness of marketing campaigns.

Analytics and Business Intelligence Tools

Business analytics tools provide valuable insights into:

Customer behavior
Market trends
Sales performance

By collecting and analyzing data from various sources, sales and marketing teams can identify patterns and opportunities for tailored, data-driven revenue strategies.

Sales Enablement Platforms

These platforms ensure sales reps have the necessary resources to communicate value and address customer needs, providing access to:

Sales collateral
Product information
Training materials

Customer Success Management Tools

Customer success management tools help businesses track customer satisfaction and identify opportunities for upselling or cross-selling. By monitoring customer usage and behavior, businesses can identify potential churn risks and take proactive measures to retain customers. These systems also help streamline feedback and customer onboarding.

Best Practices for Using Revenue Generation Models

When executing a revenue generation strategy, follow these best practices:

Start by defining clear goals that align with your overall business strategy — this will guide your selection and use of tools.
Conduct analysis to understand your target market and customer needs to choose the most suitable tools that align with your audience.
Outline the specific tactics and activities you’ll implement using the chosen tools, including timeline, budget allocation, and KPIs.
Test various approaches within your efforts, including marketing campaigns, landing pages, and pricing models to identify the most effective tactics.
Regularly review and update your strategies and tools to adapt to changing market conditions and emerging technologies.

Common Mistakes to Avoid When Using a Revenue Generation Tool

When implementing revenue generation strategies and solutions, avoid:

Overcomplicating processes with too many tools. Focus on a few key technologies that align with your goals and streamline your process.
Overlooking marketing attribution data and neglecting to monitor and measure performance, which hinders the ability to improve and make data-driven decisions.
Leaning on automation without human oversight. Human involvement is important for ensuring accuracy and maintaining a personal touch with customers.
Ignoring the learning curve associated with implementing a new tool. Provide training and support to make sure teams use platforms effectively.

The ROI of Revenue Generation Tools

Several tools are generally recognized for providing a good return on marketing investment (ROMI) for B2B companies. Here are some examples:

Customer Relationship Management (CRM) Software: Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM
Marketing Automation Platforms: Marketo, Pardot, HubSpot
Email Marketing Tools: Examples: Mailchimp, SendGrid, Constant Contact
Data Analytics and Business Intelligence (BI) Tools: Google Analytics, Tableau, Power BI
Sales Enablement Platforms: Seismic, Highspot, Showpad
Social Media Management Tools: Hootsuite, Buffer, Sprout Social
Content Marketing Platforms: Contently, ClearVoice, CoSchedule
SEO Tools: Examples: Moz, SEMrush, Ahrefs
Collaboration and Project Management Tools: Examples: Slack, Trello, Asana
Virtual Meeting and Webinar Platforms: Zoom, Microsoft Teams, Google Meet
Customer Feedback and Survey Tools: SurveyMonkey, Typeform, Qualtrics

6sense prides itself on boosting ROI throughout the entire revenue generation ecosystem. We integrate with leading MarTech stacks to break down data silos and provide fast insights to marketers and sellers.

6sense’s intent data software and AI marketing platform helps revenue teams spot the accounts that are ready to buy, which helps teams focus on opportunities that are likely to quickly lead to deals.

Learn more about 6sense’s ROI by reading Forester’s Total Economic Impact Report examining the value 6sense delivers customers.

6sense helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

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Revenue Generation Estimator

< 1 min

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How We Do It

6sense Revenue AI™ for Marketing

How We Do It

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