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Behavioral Intent

Turn anonymous buyer research into reliable intent signals your team can act on.

94% of buyers have a preferred vendor before contacting sales. 6sense uncovers anonymous buying research so you can reach accounts while there is still time to shape the decision.

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Key Features

Capture intent across your website, the B2B web, and review sites.

Identify the accounts visiting your website.

Resolve anonymous traffic across 570M+ IP addresses and 75M+ company profiles, see the pages and content each account explores, and connect that activity to known contacts when they convert.

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See what your target accounts are researching across the web.

Track the topics, problems, competitors, and solutions buyers care about. Add unlimited keywords, launch new ones within 24 hours, and see historical research as soon as they go live.

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View activity across publishers and review sites.

Combine 6sense intent with signals from Bombora, G2, TrustRadius, SourceForge, PeerSpot, and Informa TechTarget into a single, unified view of account research.

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Use cases

From signal to action.

Turn intent signals into timely, relevant plays across your entire revenue team.

Marketing

Build audiences with buying signals.

By the time a form fill arrives, the best moment to influence the deal has usually passed. Build dynamic segments from keyword intent, site visits, and review activity to reach accounts while the decision is still open.

Marketing

Tailor messaging to buyer behavior.

One-size-fits-all campaigns waste ad spend. Use keyword research and review site activity to align your creative, copy, and nurture paths with the problems accounts are trying to solve.

RevOps

 Unify disparate intent signals.

The average GTM stack has 23 vendors, and 42% of leaders say fragmented tools block execution. Combine website traffic, keyword research, and review site activity into one view of account research, so your teams spend less time reconciling signals and more time acting on them.

RevOps

Embed buying signals into tools where teams work.

Agents now act faster than most teams can give them context. Stream intent signals into your CRM and data warehouse, and give agents access through APIs and MCP, so people, tools, and agents act from the same context.

Sales

Know what your accounts care about before you reach out.

73% of B2B buyers avoid vendors that send irrelevant outreach. See the exact solutions, competitors, product topics, and website pages your target accounts are researching so you can skip the generic pitch and lead with relevant context.

Sales

Revive accounts the moment research resumes.

Stalled deals don’t stay quiet forever. Receive instant alerts when a dormant account starts researching your category or competitors again, so you can re-engage buyers with relevant context.

See what success looks like.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

Frequently asked questions.

Keyword intent tracks the exact phrases you choose across the B2B web. 6sense fetches the full page and uses natural language processing (NLP) to analyze the articles, whitepapers, and blogs that accounts read. You can track any topic, brand, or competitor phrase. Partner Intent adds activity from review sites such as G2, TrustRadius, and PeerSpot, and from B2B media networks such as Bombora and Informa TechTarget.

No. You can add unlimited custom keywords, self-serve, with no library-size limit. New keywords go live within 24 hours with a historical look-back.

Intent built only on bidstream data infers keywords from ad exchange metadata (bid requests) without confirming that anyone read the page, which makes it noisy and prone to false positives. 6sense collects most Keyword Intent from its own publisher network, where a web tag observes reading behavior as it happens. Secondary sources include ad metadata from 6sense’s own demand-side platform and curated external networks licensed to widen keyword coverage. Every signal is checked: 6sense fetches the full page, matches it to your exact keyword phrases with NLP, and filters bot traffic and spam before delivery.

Bombora includes 12 topics at no extra cost for 6sense customers, with the full catalog by subscription. G2, TrustRadius, PeerSpot, and Informa TechTarget each require an active subscription with that partner.

6sense matches anonymous activity to accounts primarily by IP address and, when available, cookies and device-level signals. Website traffic resolves across 570M+ IP addresses and 75M+ company profiles. 6sense shows a signal only when it can confidently match it to a company, and discards the rest.

6sense identifies the account behind anonymous research, not the individual. When someone has already identified themselves, for example by filling out a form or through your marketing automation cookie, and your CRM or MAP is connected, 6sense can connect that activity to the known contact.

Yes. Intent signals are available through direct integrations, APIs, MCP, and flat files.

Related features.

Segments

Build dynamic account lists that update automatically as buyer behavior changes.

Explore Segments

Reporting & Analytics

See how buyer activity connects to campaign performance, pipeline, and revenue.

Explore reporting & Analytics

Website Deanonymization

Resolve anonymous web traffic to the account level across 570M+ IP addresses and 75M+ company profiles, even when no one fills out a form.

Sales Alerts

Alert reps when target accounts show meaningful activity so they can act while interest is high.

Explore Sales Alerts

Account Prioritization

Prioritize the accounts showing the strongest buying signals and know where reps should focus.

Explore Prioritization Lists
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Intelligence to power agentic GTM.

Turn every signal, yours and ours, into intelligence every team, tool, and agent can act on and trust.

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