AI Email Personalization is the use of artificial intelligence to create highly individualized email content. 6sense’s AI Email Assistant analyzes customer data to tailor messages according to individual preferences and behaviors, significantly boosting engagement.
What is AI Email Personalization?
AI Email Personalization goes beyond generic emails to craft highly individualized email content that resonates with your audience on a deeper level.
By leveraging advanced algorithms and machine learning, AI email marketing tools can analyze customer data to gain insights into individual preferences, behaviors, and engagement patterns.
For example, 6sense’s AI Email Assistant can dynamically adjust email content based on a recipient’s browsing history, previous interactions with your brand, and purchase behavior.
If a customer has shown interest in a particular product or service, the AI can automatically personalize the email content to highlight relevant offerings or promotions.
AI Email Assistant can also segment your email list into distinct audience groups based on demographic data, engagement level, or lifecycle stage.
These capabilities make it easy to deliver highly targeted and relevant content to different audience segments.
The Power of Personalization in Email Marketing
Incorporating personalization into your email marketing strategy is not just a nice-to-have—it’s essential for driving meaningful engagement and conversion.
Why do we say that? Take a look at these recent statistics on the power of personalization in email marketing:
- Marketers report a staggering 760% increase in email revenue from personalized and segmented campaigns.
- 80% of consumers are most likely to purchase from businesses using personalized advertising or marketing.
- Personalized email subject lines are 50% more likely to be opened.
- 71% of consumers say personalized experiences influence their decision to open and read brand emails.
What’s the best approach to personalization in email marketing? Leveraging customer data insights and segmentation strategies. AI email marketing automation make this process easy, efficient, and scalable.
Can you imagine how you’d implement AI in your email personalization process? We’ll show you how.
Implementing AI Email Personalization with 6sense
Personalization is now a cornerstone of successful email marketing strategies. Here’s an example guide on integrating 6sense’s AI Email Assistant for personalized campaigns:
Step 1: Define Your Target Audience
Before diving into your email campaign, clearly defining your target audience is crucial.
Who are they? What are their pain points and interests? What information do they need to progress through each stage of the buying journey?
With AI Email Assistant’s robust data analytics capabilities, you gain powerful insights into your audience’s behavior, preferences, and buying journey stage.
Step 2: Segment Your Email List
Segmentation is key to effective personalization. But how do you do this?
Divide your email list into smaller, more targeted segments based on factors such as demographics, past behavior, and engagement levels.
With AI Email Assistant, you can automate this process by leveraging AI-powered algorithms that analyze customer data to identify all relevant segments.
Step 3: Craft Personalized Email Content
With your audience segments defined, it’s time to create personalized email content that resonates with each group.
Using AI-powered content generation tools, you can tailor your messages according to individual preferences and behaviors with just a few clicks.
AI Email Assistant has a comprehensive library of email prompts, allowing you to generate customized content for each segment easily.
The tool also allows you to train the AI with internal company data (from sources like case studies, previous successful emails, and whitepapers).
Educating the AI with these materials helps it better understand your company’s messaging, value propositions, and audience preferences. This process leads to more accurate and effective personalized content.
Step 4: Optimize Send Times
Timing is everything in email marketing. By sending emails at the right moment, you can increase the likelihood of engagement and conversion.
6sense’s AI Email Assistant can determine the optimal send times for your emails based on recipient behavior and engagement patterns.
Step 5: Test and Iterate
Continuous testing and optimization are essential for maximizing the effectiveness of your personalized email campaigns.
Use A/B testing to experiment with different subject lines, content variations, and send times to identify what resonates best with your audience.
Step 6: Measure Performance and Refine
Finally, regularly monitor the performance of your personalized email campaigns using AI Email Assistant’s robust analytics and reporting tools.
Monitor key metrics such as open rates, click-through rates, and conversion rates to measure the impact of your campaigns and make data-driven decisions for future iterations.
Best Practices in AI Email Personalization
Want to boost your email engagement and conversion rates? Follow these best practices.
Leverage dynamic segmentation
Research shows that segmented email campaigns report 50% higher click-through rates (CTRs). Why does this work?
By dividing your email list into smaller, targeted segments based on factors like demographics, past interactions, and purchase history, you can deliver more relevant content to each recipient.
For example, let’s say you’re a SaaS provider offering project management solutions. Using AI for dynamic segmentation, you can identify segments such as “frequent users,” “trial participants,” and “inactive accounts.”
Each of those segments has unique needs and pain points, so you should tailor your email content accordingly.
Tailor email subject lines to each lead
Remember this statistic: personalized email subject lines are 50% more likely to be opened.
How do you craft a personalized subject line? By addressing each lead directly in the subject line and highlighting relevant benefits or solutions.
For instance, imagine you’re a B2B software provider. Using AI email marketing tools, you can analyze each lead’s industry, job title, and recent interactions with your website.
Then, you can instruct the AI to craft subject lines that resonate with their specific interests and needs.
Highlight a persona-based problem
By showing that you understand your recipient’s unique needs and offering a solution to their problem, you establish credibility and build trust immediately.
For instance, if you’re targeting marketing managers in manufacturing companies, you might start your email by highlighting the common struggle of managing multiple marketing campaigns simultaneously while maintaining a consistent brand voice.
Acknowledging this challenge in your email demonstrates empathy and understanding, making the recipient more likely to engage with your message.
Our research shows that this level of personalization can increase open rates and CTRs by up to 35%.
Send your emails during peak working hours
By aligning your email delivery timing with your recipients’ schedules, you increase the likelihood of your emails being opened, read, and acted upon.
If you’re targeting busy professionals, sending your emails between 8 am and 4 pm ensures they’re more likely to check their inbox during their active work hours.
Think your target audience is different? 6sense’s AI Email Assistant can help you analyze recipient behavior and engagement patterns to determine the optimal email delivery times.
Have a human polish emails before sending
While AI-powered tools can streamline your email content creation process, they may not always capture the nuances of human communication or your brand’s specific tone and style.
By involving a human in the editing process, you can ensure that your emails maintain a personal touch and are free from errors or inconsistencies.
A skilled copywriter can refine the language and tone of your email to better align with your brand voice and messaging strategy.
Test, learn, and optimize
Using AI-powered analytics, such as those offered by 6sense’s Email Assistant, allows you to analyze the results of your tests and optimize your future campaigns based on data-driven insights.
For instance, you can conduct A/B tests to compare the performance of two subject lines or email designs and determine which resonates best with your subscribers.
This iterative process helps you refine your email marketing strategy over time and achieve better outcomes.
Conclusion: Advancing Personalization with AI
The power of personalization in email marketing is undeniable. It’s essential for driving higher levels of customer engagement and conversion. It’s also what your customers expect.
So, remember to tailor your email content to your audience’s individual preferences and behaviors when crafting your next email marketing campaign.
Remember this, too: AI email marketing tools, like AI Email Assistant, remove the tedious, time-consuming manual work from email personalization.
“The amount of work [AI Email Assistant] does in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously,” says Walker Smith, Manager of Sales Development at Custom Truck One Source.
Want to see how 6sense’s AI Email Assistant can help your business leverage the full power of email marketing? Schedule a personalized demo.
