AI email automation is a sophisticated technology that leverages artificial intelligence to streamline and enhance the email marketing process.
By integrating 6sense’s AI Email Assistant, businesses can automate personalized email campaigns that adapt to recipient interactions and data insights in real time.
What is AI Email Automation?
AI Email Automation technology enables you to optimize your email marketing campaigns in real time based on actionable insights and analytics.
By monitoring recipient interactions and engagement metrics, you can identify trends, refine your strategies, and continuously improve the performance of your AI email marketing efforts.
Whether you’re generating leads, nurturing prospects, or re-engaging dormant customers, email marketing automation allows you to deliver personalized messages that resonate on a deeper level.
For example, with 6sense’s AI Email Assistant, you can automate segmentation based on engagement metrics aligning with the recipient’s stage in the customer journey.
Additionally, you can use AI automation to quickly personalize email content for each recipient’s unique pain points and preferences.
Benefits of AI Email Automation with 6sense
AI email automation is about more than just streamlining workflows. Let’s explore other key advantages of leveraging an AI email marketing tool.
Increased Engagement and Conversions
AI Email Assistant can quickly draft engaging emails personalized to individual interests, past interactions, and purchasing history by analyzing recipient behavior and preferences.
Why is AI email personalization so important in marketing? Personalized and targeted email campaigns consistently deliver higher engagement and conversion rates than generic, mass emails.
For instance, according to a recent Oberlo report, personalized email subject lines generate an average of 50% higher open rates. Similarly, 71% of consumers say customized experiences influence their decision to open and read brand emails.
Time Saved
Manually segmenting email lists, crafting individual emails, and scheduling campaigns takes a lot of time. As a business scales, this work can fall through the cracks.
Why is this work neglected despite its importance? Most marketing teams and sales development reps simply don’t have the time to execute all the work required to maintain effective email campaigns.
An AI email assistant can handle these tasks efficiently, turning hundreds of hours of manual work into a streamlined, automated process.
For example, Custom Truck One Source saves 738 hours of work per week by leveraging 6sense’s AI Email Assistant.
That extra time frees up your sales, marketing, and business development teams to focus on other strategic initiatives.
Enhanced Customer Experience
Whether you’re sending welcome emails, product recommendations, or follow-up messages, AI email automation allows you to tailor each interaction to the recipient’s preferences and behaviors.
The Conversational Email feature of AI Email Assistant can also ensure each email feels like a one-on-one conversation.
The AI can nurture leads by responding to common questions, providing helpful resources, and connecting them with sales reps once they’re ready to make a purchase decision.
Data-Driven Insights
By tracking key metrics such as open rates, click-through rates, and conversion metrics, AI email automation tools provide valuable insights into the performance of your email campaigns.
This data-driven approach enables you to make informed decisions, optimize strategies, and continuously improve your email marketing efforts.
Within AI Email Assistant, you have access to a dashboard that aggregates and visualizes these metrics, allowing you to monitor the performance of your email campaigns in real time.
Implementing AI Email Automation in Your Marketing Strategy
Want to streamline your workflows and deliver highly personalized experiences to your email list? Here’s a step-by-step guide to help you get started using 6sense’s AI Email Assistant.
Step 1 – Define Your Goals
Whether you’re increasing engagement, driving conversions, or nurturing leads, having clear objectives will guide your use of automation tools.
For example, suppose your goal is to boost engagement with your email newsletters. In that case, you may focus on using AI Email Assistant to personalize content and subject lines to resonate with your audience’s interests.
On the other hand, if your primary goal is to nurture leads through the sales funnel, then you might use AI Email Assistant to automate follow-up sequences and deliver targeted content based on lead behavior and preferences.
Step 2 – Train the AI
A distinctive feature of AI Email Assistant is its capability to be trained on your unique brand voice, messaging tone, and audience preferences.
To accomplish this, you provide the AI with various internal sales and marketing materials, such as past email campaigns, brand guidelines, and examples of successful messaging. The more information you provide, the better the AI can learn and adapt.
Once trained, the AI can analyze these materials, extract key insights, and apply them to craft emails that accurately reflect your brand identity, resonate with your audience, and drive engagement.
Step 3 – Segment Your Audience
Next, leverage AI Email Assistant to segment your audience based on various factors, including demographics, behaviors, and interests.
With its advanced algorithms, the AI can analyze your contact list and automatically categorize recipients into smaller, targeted segments.
This segmentation ensures that each group receives email content tailored to their specific preferences and needs.
Step 4 – Choose Your Triggers
Triggers are specific events or actions that initiate automated email workflows. They serve as the catalyst for delivering timely and relevant messages to your target audience.
These triggers encompass various interactions with your brand, such as website visits, form submissions, or specific engagement activities.
For example, you might want to send a series of automated follow-up emails when a prospect visits your pricing page but doesn’t fill out a form to learn more.
Step 5 – Create Your Email Content
Once you’ve defined your segments and triggers, it’s time to craft personalized and compelling emails tailored to each audience segment.
AI Email Assistant streamlines this process by offering a diverse library of email templates built on effective email copywriting principles.
These templates span various purposes, from welcome emails to product updates. While the templates provide a solid foundation, customization is key to ensure relevance and engagement.
Editing the email content allows you to infuse brand personality and address specific audience needs. AI Email Assistant provides intuitive editing features, making customization simple.
Additionally, you have the flexibility to create custom templates tailored to unique campaign objectives or audience preferences.
Step 6 – Set Up Your Workflows
Next, you’ll design the automated email sequences corresponding to your objectives and triggers. With AI Email Assistant, this process is intuitive.
In just a few clicks, you can define the timing and cadence of your emails, ensuring they reach recipients at optimal times.
For example, you can set up a series of onboarding emails to be sent immediately after a user signs up for your service, followed by weekly newsletters to keep them engaged.
Step 7 – Test and Optimize
After setting up your workflows, testing and refining your email campaigns for optimal performance is crucial.
Use AI Email Assistant’s A/B testing feature to compare different subject lines, email content, and send times. Even minor tweaks may lead to significant improvements.
Step 8 – Monitor and Improve Performance
Once your automated workflows are live, monitor their performance closely using 6sense’s analytics tools.
Track key metrics such as open rates, click-through rates, and conversion rates to gauge the effectiveness of your campaigns.
Use these insights to iterate on your campaigns and adjust to optimize performance over time.
Best Practices for Maximizing Efficiency with AI Email Automation
Here are some tips from our Conversational Email guide to help you craft effective automated campaigns and leverage the unique features of 6sense’s AI email automation platform.
Keep Email Content and Subject Lines Concise
Your email copy should grab the recipient’s attention and encourage them to engage with the content of your email.
However, most professionals have limited time and attention spans, often overlooking or deleting long-winded emails.
Keeping your email content concise increases the chances of recipients reading your message and taking the desired action. Aim to keep email content between 51 to 250 words.
End Emails with Low-Friction Calls to Action
Each email’s call-to-action (CTA) should align with where the recipient is in the customer journey and minimize barriers to action.
For instance, when engaging a new inbound lead, avoid asking them to schedule a demo immediately, as they may not be familiar enough with your product.
Instead, a CTA like “check out this video on how to use [product] for [personalized benefit]” may resonate with their current needs and encourage engagement without overwhelming them.
Have a Human Edit and Polish AI Email Content
AI Email Assistant can help you generate initial drafts quickly and efficiently. But that doesn’t mean the content is flawless.
That’s why it’s essential to have a human review, edit, and polish the content before launching your automated email marketing campaigns.
For example, a skilled copywriter can refine the messaging, ensure clarity and tone consistency, and optimize the content for maximum impact and engagement.
Give your AI Email Assistant a Human Name
The Conversational Email feature of AI Email Assistant can take care of back-and-forth interactions with leads and prospects, making communication seamless and engaging.
But think about it. Do you think your leads and prospects will feel more secure receiving an email from “Grace” or a generic automated sender?
Giving your AI Email Assistant the name of a real person on your team can also make it easy to route the lead or prospect to the right team member when ready for further engagement.
Optimize Workflows with Sales and Marketing Team Insights
Insights and feedback from the sales and marketing teams can ensure the automated email campaigns align with current business goals and strategies.
Sales teams can provide valuable insights into customer pain points, objections, and buying behaviors. Similarly, marketing teams can offer data-driven analytics and creative content strategies.
This synergy ensures that your automated email campaigns effectively nurture leads, drive conversions, and contribute to overall business growth.
Conclusion: The Future of Email Marketing with AI Automation
AI email automation is a game-changer for modern businesses, offering unparalleled efficiency and personalization in email marketing.
With 6sense’s AI Email Assistant, you can easily automate every aspect of your email campaigns and unlock the full potential of email marketing for driving revenue.
Don’t miss out on the opportunity to revolutionize your email marketing strategy. Explore AI Email Assistant today.
