Within the 6sense Account In-Market Stages, the Awareness stage consists of accounts that are just starting to show some signs of life, not researching specific brands yet, but searching generic keywords.
This stage is for accounts that are showing some level of activity and should be treated as top of funnel/early stage. The likelihood they will convert to an opportunity in the next 90 days is a lower probability than later stages as they are likely just starting their buyer’s journey. Accounts in this stage can be targeted for broad-based engagements.
