AI Email Content

Using 6sense’s AI Email Assistant, marketers can improve email campaigns performance by delivering more content that resonates on a personal level.

Let’s explore how AI email content can boost revenue generation once you incorporate it correctly into your workflow.

What is AI Email Content?

AI Email Content is email content that is automatically generated or enhanced by artificial intelligence to cater to each recipient’s specific interests and preferences.

For example, let’s say you’re promoting a new software product to your email list. 71% of consumers say personalized experiences influence their decision to open and read brand emails.

But do you have time to truly personalize emails for 10,000 accounts in your database? Of course not.

By leveraging an AI email platform, such as 6sense’s AI Email Assistant, you can quickly create highly relevant, engaging, and personalized email content that draws from everything you know about individual accounts and past wins.

AI can streamline the content creation process, saving valuable time and resources. For example, AI Email Assistant has helped Custom Truck One Source save 738 hours of sales and marketing work per week!

The Importance of Content in Email Marketing

Did you know the average professional receives around 121 emails per day? That’s a lot! It’s no wonder so many professionals have learned to delete emails with the speed of an Old West gunslinger.

How do you ensure your emails stand out? Personalized content.

Here are some of the benefits:

Boosting Engagement

Whether it’s informative articles, compelling stories, or enticing offers, your content needs to resonate with your audience’s interests and needs.

According to industry data, 80% of consumers are most likely to purchase from businesses using personalized advertising or marketing.

With 6sense’s AI Email Assistant, you can leverage AI-powered tools to create personalized content that speaks directly to each recipient.

Building Trust and Credibility

Research shows that 68% of consumers feel more positive about a brand after consuming its content. Why?

When you consistently deliver valuable and relevant content, you position yourself as an authority in your industry and establish a strong relationship with your subscribers.

Of course, this only works if you’re able to deliver real value.

AI email marketing tools can leverage algorithmic data to generate content that addresses your audience’s pain points, educates them on relevant topics, and positions your brand as a trusted resource.

Driving Conversions

At the end of the day, the ultimate goal of email marketing is to drive conversions.

Compelling content guides recipients through the buying journey and nudges them toward making a purchase decision.

Studies have found that emails with personalized content have a 760% increase in email revenue compared to non-personalized emails.

With 6sense’s AI Email Assistant, you can tailor your email content to each recipient’s stage in the buying journey, delivering the right message at the right time to maximize conversions.

Enhancing Brand Loyalty

Effective email content also nurtures existing relationships, leading to long-term brand loyalty.

By delivering valuable content that adds value to your subscribers’ lives, you keep them engaged and connected to your brand over time.

Research shows that 78% of consumers believe custom content is how brands show interest in building relationships.

An AI email marketing tool allows you to continuously refine and optimize your email marketing strategy based on recipient feedback and engagement metrics.

Creating Compelling Email Content with AI

Consistently creating email content that resonates with your target audience can be time-consuming. It can also feel like guesswork.

However, a tool like AI Email Assistant can simplify this process, allowing you to effortlessly generate personalized and engaging content.

Here’s how it works.

Segment-Specific Content Generation

By analyzing data such as demographics, past interactions, and purchase history, AI can identify unique preferences and behaviors within your audience.

Yes, you may be able to segment your list manually or with traditional marketing automation tools. But AI can uncover nuanced segments that you might have overlooked.

For example, imagine you’re a B2B software company offering project management solutions. You might think your customers can only be broken down into two segments: small business owners and enterprise clients.

However, by leveraging AI Email Assistant, you discover that you can further segment your audience based on factors like industry vertical, job role, specific pain points, and buying journey stage.

This level of segmentation enables you to generate email content that speaks directly to each segment’s interests and needs.

Personalized Recommendations

Delivering the right email content to the right person at the right time matters. It’s how you maximize the impact of your email campaigns.

For example, imagine a lead has repeatedly clicked on product pages related to cybersecurity solutions, demonstrating their interest in enhancing their online security measures. A sales rep analyzing this behavior would likely know the lead is actively considering an upgrade or new purchase.

Of course, that sales rep may not have the bandwidth to follow up with every lead quickly enough to capitalize on their interest. Research shows that the odds of converting a lead decrease significantly with each passing minute after initial contact.

AI Email Assistant can ensure this opportunity doesn’t fall through the cracks.

By leveraging machine learning algorithms, it can automatically trigger follow-up emails or notifications to the sales team when a lead exhibits such behavior.

Dynamic Content Creation

Another powerful feature of AI is its ability to generate content based on predefined templates and parameters.

For example, AI Email Assistant has a comprehensive library of dynamic email templates that automatically populate personalized content for each recipient. AI can help you deliver content that makes your leads and prospects feel valued and understood.

What’s the best part? AI can help ensure you can send out these types of highly customized emails at scale without spending hours manually crafting each message.

Performance Monitoring and Optimization

Once your emails are sent, AI doesn’t stop working. It continues to monitor recipient engagement and feedback, gathering valuable insights you can use to optimize future content strategies.

By analyzing metrics such as open rates, unsubscribes, and conversions, AI can identify trends and patterns that indicate what content resonates most with your audience.

These insights allow you to refine your email marketing process over time.

Measuring the Effectiveness of AI Email Content

AI can help you quickly generate email content tailored to your audience’s preferences and behaviors. But tracking and analyzing your campaigns’ performance is still important to ensure you achieve your desired outcomes.

Here’s how.

Leverage Advanced Analytics Tools

With AI Email Assistant’s suite of analytics tools, you can gain valuable insights into how recipients interact with your email content.

After you’ve launched an email campaign, you receive analytic data on metrics such as open rates, click-through rates, conversion rates, and engagement levels.

You can use those insights to gauge the effectiveness of your AI email content and adjust accordingly.

A/B Testing for Optimization

AI email marketing tools like AI Email Assistant also make it easy to A/B test the performance of different email content variations.

Doing so lets you quickly determine which elements of your email content drive the highest engagement and conversions.

You can test variables such as subject lines, email copy, keyword use, email delivery times, and call-to-action buttons.

These elements of your email content may not seem significant at first. But small tweaks can have a substantial impact on your email campaign’s success.

Example of Measuring and Enhancing Effectiveness of AI Email Content

Imagine you’re a B2B marketing agency using AI-generated email content to promote your services.

After sending out a series of AI-generated emails, you notice that while the open rates are satisfactory, the click-through rates are lower than expected.

Using AI Email Assistant’s analytics tools, you dive deeper into the engagement data and discover that certain email content variations do not resonate well with your audience.

With this information, you can tweak the content strategy, focusing on more concise and compelling messaging to improve click-through rates in future campaigns.