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Account Match Rate

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The measure of a vendor’s ability to match IP addresses and other anonymous digital signals from anonymous and known visitors back to accounts.

With our patented Company Graph, we match buyer intent signals to accounts and buying teams, giving businesses more opportunities to engage buyers and generate revenue. And like the rest of us, the Company Graph, which surfaces account engagement, is always evolving — adjusting to new inputs, learning new patterns, and filtering out noise to help our customers achieve business continuity.

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