Editor’s Note: Customer Story Hour is a monthly, interactive session where those interested in 6sense can speak directly to 6sense power users. Join us at future sessions here!
Hannah Horning, demand generation manager at ArcherPoint, spoke on our October Customer Story Hour about how they built an ABM center of excellence with the full 6sense platform.
The conversation covered:
- Challenges before 6sense
- Establishing an end-to-end ABM process
- Creating segments and running targeted display campaigns
- Strategically leveraging Sales Intelligence and Conversational Email
- Measuring success, and more!
