Attract the right prospects to your website and seamlessly guide them toward becoming customers.
Inbound Marketing Automation
Tailored Experiences for Every Buyer
6sense helps you optimize inbound conversion
Here’s a wake-up call: 81% of buyers have already chosen a solution before they even speak with a sales representative.
6sense’s AI-driven platform amplifies your inbound marketing by:
- Revealing which accounts are generating buying signals, so you can focus your attention and resources
- Identifying anonymous website visitors and matching their behavior to accounts
- Personalizing content and campaign targeting based on visitor behavior, firmographic data, and intent signals
- Improving lead capture and follow-up to ensure no opportunity is missed
- Enriching your data so you know more about each potential buyer
Qualtrics eliminates guesswork & scales with confidence using 6sense
440%
increase to inbound conversion rate
260%
increase in average opportunity value
Intelligence that fuels automation
Comprehensive intent data
6sense was named a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025. It’s the second time in a row we’ve received this recognition.
Boost conversion rates with personalization
6sense empowers you to deliver hyper-personalized buyer journeys at scale through automated workflows. Even small teams can orchestrate impressive personalization across all target accounts.
- Acquire contact info for key buyer personas within an account that is showing buying intent, then enroll those personas in multi-channel ad campaigns
- Dynamically segment your audiences based on buying signals so you can automatically reassign them to campaigns tailored for their interests and buying stage.
- Use an AI Email Agent designed to respond quickly to inbound leads, craft context-aware responses, and hold full conversations designed to nurture and qualify the lead before roping in a sales rep
Explore resources
The Perfect Guide to Lead Generation Strategy
Introduction How do you define lead generation? Well, it’s not just about finding potential customers. It’s about finding the right customers and knowing exactly how to guide them on a journey towards becoming loyal customers. Of course, that’s easier said than done! According to a 2021 survey from Ruler Analytics, 37% of B2B marketers consider generating high-quality leads their top challenge. If you’re […]
AI in Marketing: Strategy, Guide, and Best Practices
What is AI in marketing? AI in marketing taps into machine learning to analyze vast reams of data, surface insights, streamline processes, and deliver personalized experiences at scale. It’s revolutionizing how businesses engage with their customers and make decisions. Ultimately, use of AI in marketing promises to deliver: Marketers can use AI-powered analytics tools to: […]
Everything You Want to Know About ABM Digital But Were Afraid to Ask
Is ABM the sum total of paid media? Not quite, but it’s a vital part of the strategy that can’t be overlooked. In this episode of Revenue Makers, hosts Saima Rashid and Adam Kaiser turn the spotlight on digital media’s role in Account-Based Marketing (ABM). They clear up the misconceptions and discuss effective tactics […]
The 2025 B2B Marketing Attribution and Contribution Benchmark
Summary and key findings Summary While ABM adoption is increasing, measurement practices are lagging, with most marketers still relying on traditional metrics such as leads and MQLs. This reveals a lack of alignment between what marketers are doing (ABM) and what they are measuring. Despite this, there are signs of progress, such as increased measurement […]
A Guide to Digital Advertising
Introduction B2B businesses spend billions each year on digital advertising, and are devoting increasing percentages of ad budgets to digital efforts. The reason is simple: It’s a great way to reach a targeted audience of potential buyers. But simple doesn’t mean easy. Ad networks, sites, and campaign options change all the time. Your audience changes, too. Interest grows and wanes […]
AI for Account-Based Marketing (ABM)
What is AI in account-based marketing (ABM)? Account-based marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, but the transformative power of AI can further amplify its effectiveness. With the potential of AI-driven ABM strategies to increase conversion rates through the better targeting and engaging of high-value accounts, it’s a […]
