Craft your audience-building strategy using 80+ segmentation filters to define your ICP and generate lists of target accounts.
6sense Revenue Marketing
Audience Builder
Say goodbye to stale lists
Creating quality audiences is often a challenge for teams that rely on static lists of accounts. Building a list that truly fits your ICP is the first barrier. Then, unless you want to waste time and money, you need to figure out which accounts actually want to buy and the topics that interest them.
Say hello to fresh buyer insights
6sense Audience Builder empowers revenue teams with dynamic account targeting, real-time insights, and predictive intelligence. Find ICP-fit accounts, identify which ones are in-market, and keep real opportunities at the top of your list.
Boost performance with Audience Builder
Build the right audience
Find the accounts and buyers that are the best-fit for your business. Use real-time data like intent signals, buying stage, first-party data and campaign engagement to uncover in-market accounts that are most likely to purchase from you.
Prioritize the best accounts
Optimize your activities based on real-time data about the buyers that are currently in-market, have a need for your services, and engaging with your campaigns.
Deliver the best experience
Personalize your buyers’ experience across multiple channels based on their unique characteristics, pain points, and engagements.
“The 6sense technology is more robust than anything I’ve ever seen. It’s amazing to see how it takes even just a wish-list of accounts you want to go after and helps turn it into a reality by giving you a starting point and action plan for reaching them.”
The most relevant & complete B2B dataset
500B+
Intent signals analyzed monthly
3.7B+
IP addresses tracked
600M+
B2B buyer profiles captured
449M+
B2B buyer profiles published
65M+
Company profiles published across 200+ countries
60M+
Direct-dial phone numbers
119M+
Verified business email addresses
35K+
Technologies tracked
Explore resources
Level Up: Account-Based Digital Advertising
In levels three through five, you learned how to execute an ABM campaign from start to finish and what content is best to use. Now you’ve likely got a few questions about how to successfully execute digital advertising within your ABM strategy. In this session you’ll learn:
The Guide to Audience Building for B2B in 2025
Introduction Do you struggle with reaching your B2B buyers with the right message at the right time? Do your deals bog down because it takes too long to identify and influence key members of your customers’ buying teams? If the answers are yes, you’re not the only one. Many companies lack data-backed insights into potential […]
6sense Takes the Guesswork Out of Audience Building
Are you tired of spending endless hours compiling target account lists and manually segmenting your audience based on limited data? Well, say goodbye to guesswork and hello to smart audience building. 6sense is a painkiller for B2B revenue teams. With our cutting-edge technology, you can now create dynamic, continuously updated lists of target accounts based […]
A Guide to Digital Advertising
Introduction B2B businesses spend billions each year on digital advertising, and are devoting increasing percentages of ad budgets to digital efforts. The reason is simple: It’s a great way to reach a targeted audience of potential buyers. But simple doesn’t mean easy. Ad networks, sites, and campaign options change all the time. Your audience changes, too. Interest grows and wanes […]
How To: Create 6 Effective, Perfectly Timed LinkedIn Ad Campaigns
Introduction Twenty years ago, when B2B marketers were just beginning to leverage behavioral targeting in their digital ad spends, few could’ve ever imagined how influential targeting data would eventually become. These days, nearly all digital campaigns use data to target their specific audiences. Not too long ago, ad buyers might’ve said, “I need to reach senior […]
AI for Account-Based Marketing (ABM)
What is AI in account-based marketing (ABM)? Account-based marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, but the transformative power of AI can further amplify its effectiveness. With the potential of AI-driven ABM strategies to increase conversion rates through the better targeting and engaging of high-value accounts, it’s a […]
Audience Builder
Frequently asked questions
What is audience building?
Audience building is when you create dynamic lists of target accounts based on specific criteria such as buying stage, website activity, campaign engagement, technographics, firmographics, psychographics, and CRM data.
What is dynamic audience targeting?
Dynamic audience targeting creates data-driven marketing campaigns and dynamic sales territories to boost coverage and prioritize the best accounts based on your ICP. It empowers revenue teams to execute the right go-to-market approach for each stage of the buying journey.
What is audience intelligence?
6sense audience intelligence leverages firmographic, intent, and predictive data to help revenue teams define their ideal customer profiles and build lists of target accounts to scale personalized marketing and sales campaigns.