Marketing

6sense Revenue AI™ for Marketing

Who We Help

CMO

Unite your revenue team and drive strategy across the business.

Demand Gen

Focus on in-market accounts and take the guesswork out of demand gen.

Digital

Reach the people and accounts that matter to your business.

How We Do It

Account Identification

Accurately match anonymous and known buyer behavior to accounts.

Intent Data

Uncover 3rd party buying signals at the keyword or topic level.

Predictive Analytics

AI-driven buying stage predictions align teams on the best time to engage.

Data Enrichment

Enrich accounts, leads, and contacts with accurate firmographic data.

Smart Form Fill

Autofill and shorten forms with automated, real-time form enrichment.

Audience Building

Create audiences for segmentation, activation, and analysis across channels.

Advertising

Reach target buyers with display, video, retargeting, and social ad campaigns.

Conversational Email

Leverage AI to craft personalized emails that qualify & convert accounts at scale.

Orchestrations & Workflows

Scale data operations with accurate engagement of accounts and contacts.

6sense Revenue AI™
for Marketing

Uncover hidden demand to boost marketing impact and generate higher-quality pipeline.

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Sales

6sense Revenue AI™ for Sales

Who We Help

CRO

6sense gives sales leaders the intel they need to deliver on big revenue goals.

Inside Sales

When working hundreds of accounts, knowing where to prioritize is critical.

RevOps

Use clean, complete data and scalable processes.

How We Do It

Company & People Search

B2B account and contact data with insights for when to engage prospects.

Account Intelligence

Arm reps with account insights in CRM & SEP for prioritization and personalization.

Prioritization Dashboards

Dashboards that help sellers uncover which accounts to engage and when.

Chrome Extension

Access Revenue AI insights directly from LinkedIn and other B2B websites.

Predictive Analytics

AI-driven buying stage predictions align teams on the best time to engage.

Buyer Intent Data

Uncover 3rd party buying signals at the keyword or topic level.

Prospecting Workflows

The insights sellers need in the tools they use, everyday.

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Solutions

Solutions

Industries

Business Services

Drive efficiency with a data-driven approach.

Financial Services

Acquire loyal customers with rich secure data.

Manufacturing

Modernize revenue creation with AI-driven data.

Technology & Software

Drive growth and boost customer adoption.

Transportation & Logistics

Boost conversions with targeted audiences.

Data

Our Data

The most complete dataset for B2B.

Data APIs

Real-time enrichment and personalization anywhere.

Data Packs

Reduce manual processes to achieve database connectivity.

Ecosystem

Integrations

Get the most out of your tech stack.

Agency Partners

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Let's do more than just work together.

Dive into 6sense Revenue AI™

Reinvent the way your team creates, manages, and converts pipeline to revenue.

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Resources

Resource Library

Resource Library

Dive into various topics and content types.

Blog

Short insights, designed to educate.

In-Market Demand Report

Know which companies are interested in you.

Guides

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6sense for 6sense

See how the 6sense team uses 6sense.

Research

Events & Webinars

The Revenue Makers Podcast

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TalkingSense

The Science of B2B

6sense Named a Leader in Gartner Magic Quadrant for ABM for the 3rd Year in a Row

No email required to get a copy of this objective evaluation of the ABM vendors.

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Customers

Customers

Meet Our Customers

See how companies like yours leverage 6sense to drive efficiency.

Customer Stories

Dive into the success and journeys of our customers .

Customer Reviews

Read real reviews to understand what 6sense can do for you.

RevCity

Connect with your peers, share successes, and learn about 6sense.

Knowledge Base & Support

Explore our help articles, product updates, and submit support tickets.

WE GET YOU. WE GOT YOU.

Introducing the 6dimensional Success Model™ – a methodology that empowers customers to unleash their full revenue potential and and achieve extraordinary outcomes.

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Company

Company

About 6sense

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Leadership Team

Dreamers and data nerds; Meet the leadership team behind 6sense.

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How To: Create 6 Effective, Perfectly Timed LinkedIn Ad Campaigns

Discover how world-class revenue technologies can help minimize your ad spend and maximize impact.

April 5, 2023 —

The 6sense Team

Chapter 1

Introduction

Chapter 2

Where the B2B Action Is: Social Networks

Chapter 3

LinkedIn’s Data Quality = Superior Targeting

Chapter 4

The Importance of In-Market Data to Prioritize Ad Spend

Chapter 5

6 Campaign ‘Recipes’ That Deliver Game-Changing Engagement

Chapter 6

Conclusion

Chapter 1

Introduction

Twenty years ago, when B2B marketers were just beginning to leverage behavioral targeting in their digital ad spends, few could’ve ever imagined how influential targeting data would eventually become. These days, nearly all digital campaigns use data to target their specific audiences.

Not too long ago, ad buyers might’ve said, “I need to reach senior executives working at organizations with more than 5,000 employees, or generating more than a billion in annual revenue.” And then they would’ve found that The Wall Street Journal had one of the highest concentrations of their audience (even though many readers were not part of their audience).

Today, audience data lets them target only the audience they care about, eliminating potentially wasted investments.

Objective-based advertising, in which advertisers build ad campaigns around specific business goals, makes this easier than ever. By setting objectives, systems are able to both improve reporting — they report against your specific objective — and implement some level of automatic optimization to improve results.

Chapter 2

Where the B2B Action Is: Social Networks

A savvy combination of behavioral and objective-based advertising empowers revenue teams to be highly targeted and effective with their advertising.

Social networks excel at supporting these business goals, and of the bunch, B2B leaders prefer investing in LinkedIn ads over those on Facebook, YouTube, and Twitter.

Nearly 85% of buying teams use LinkedIn as part of their purchase process
4 out of 5 LinkedIn members drive business decisions
LinkedIn’s audience also has 2x the buying power of the average web audience

One factor above all often informs why revenue teams invest in LinkedIn: the depth, richness, and quality of LinkedIn’s user data, which enables ad buyers to target B2B audiences with more

Chapter 3

LinkedIn’s Data Quality = Superior Targeting

This is because LinkedIn’s data is different. LinkedIn members are incentivized to provide accurate information about themselves to help grow their professional networks, improve their professional development, look for jobs, and more.

With visibility into granular contact information like skills, job history, education, and interests, advertisers can engage accounts with unparalleled precision.

With LinkedIn, revenue teams can create ads that exclusively target professionals who use Marketo. Or Salesforce. Or who attended Wharton from 1980 to 1988. No other social platform provides this kind of precise targeting for B2B sellers.

6sense is the only revenue technology platform that captures intent signals from every known and anonymous source, and connects it all to prospect accounts. It delivers complete insight into the buying journey.

6sense’s patented AI platform scores over a quarter-billion accounts and people every day in order to reconstruct the account-based buyer journey for your business, monitoring and analyzing changes in buyer intent at a massive scale.

Chapter 4

The Importance of In-Market Data to Prioritize Ad Spend

Marketers have been buying digital ads for decades, yet still struggle to properly prioritize audiences and budgets. That’s because the audience is bigger than ever, the ads are expensive, and we never have enough money to reach all the constituents we want to reach. We have to prioritize our investments.

A powerful — and differentiating — combination of 6sense + LinkedIn is a revenue team’s ability to target companies that are in-market for a solution now. This allows for prioritizing certain accounts while continuing to use all the other targeting data LinkedIn offers.

This ability to target based on timing isn’t otherwise available in LinkedIn.

When buying teams are tasked with finding products or solutions for their organizations, they spend time conducting research online anonymously on third-party sites, such as industry publications, blogs, social networks, and product review sites like G2 and TrustRadius.

On their own, advertisers can’t detect this invaluable-yet-invisible data. But 6sense’s platform can illuminate and analyze it. Through AI and machine learning, the platform automatically determines who is in-market now and most likely to buy from you, giving you new tools for prioritizing ad spending and improving ad performance.

Dynamic 6sense segments are available for any LinkedIn campaign and provide new insights, including:

Unparalleled visibility into where buyers are in their respective journeys (we call these
“in-market” stages)
The topics buyers are most interested in (or concerned about) based on their journey stage
Timing on when buyers may — or may not — be interested in personalized engagement

These data points, plus many others, are accessible in real time through 6sense and actionable through our LinkedIn integration. Revenue teams have greater control over the types of accounts and buyers to target.

This control minimizes ad spend and maximizes ad impact. With the power of predictive analytics, 6sense customers:

Perform nearly 2x better than the standard LinkedIn clickthrough rate benchmark
And at costs 13% lower for cost per click than LinkedIn’s CPC benchmark

Chapter 5

6 Campaign ‘Recipes’ That Deliver Game-Changing Engagement

When you combine the robust audience data from LinkedIn with the intent signals from 6sense, you can engage the right customers for your solution with the right message, right when they’re ready to buy. Here are step-by-step instructions for creating campaigns that address five unique use cases.

Recipe #1: LinkedIn Lead Gen Campaigns

Lower your cost-per-lead by targeting in-market accounts that are currently researching specific and relevant keywords associated with your business. (At 6sense, we use the term “in-market” to represent moments in a buyer’s journey where their interest in buying intersects with their interest in your solution.)

In this example, we’re using keywords associated with ABM that would be related to your business and/or competitors.

1. 6sense segment filters used:

Keywords Researched (used to ensure relevancy and timeliness of ad content)
In-Market Stage: Decision and Purchase

2. LinkedIn campaign objective(s):

Lead Generation
Website Conversion (preferred for future retargeting capability and higher quality conversions)

3. LinkedIn audience targeting:

Your typical buyer persona

4. LinkedIn Ad type:

Single image ad

Content to use:

Middle- to bottom-of-funnel assets:
- Ebooks
- Buying guides
- Case studies or customer stories