The average B2B sales cycle has a lot of touches. 6sense research found that, on average, each member of the buying team has 17 interactions with a vendor. Also consider that buying committees are large — roughly 11 people — so that adds up to hundreds of touches across a single buying cycle. Multiply those […]
How does a company transform its market potential by tapping into the latest technology? In this episode, Tricia Gellman, CMO of Box, shares how the company expanded its total addressable market by $40 billion through AI integration. She discusses the need for new products, messaging, team structure, and partnerships. Tricia highlights the rapid changes […]
When I walked into Inspire last year, I was struck by the energy and enthusiasm within the room. Now, as I prepare for my second Inspire and our company’s third, I’m excited to witness how rapidly our UK Go-To-Market community has evolved from nailing the basics of ABM to embracing sophisticated, AI-driven strategies. This year’s […]
The bad news: Generic marketing approaches are increasingly ineffective in today’s crowded market. Buyers are overwhelmed with content that fails to address their specific needs, leading to disengagement and missed opportunities. The good news: Your prospects are leaving behind valuable clues about their interests and challenges with every search query. And while you’ve always had […]
Bad data is the bane of every sales team’s existence. How many times have your reps finally found that perfect target account, only to discover the contact information is outdated? Or worse, you’ve crafted the perfect outreach sequence, but emails are bouncing and phone numbers lead nowhere. Meanwhile, your marketing ops colleagues are pulling their […]
Buying journeys are complex and non-linear. Prospects engage across multiple channels at their own pace, making it challenging for marketers to deliver the right message at the right time. 6sense’s Intelligent Workflows solves this problem by providing a unified platform where marketers can easily orchestrate sophisticated, full-funnel campaigns that adapt to each unique buyer’s journey. […]
How can businesses maintain their competitive edge while adapting to rapid technological changes? In part two of conversation, Seth Godin, author of This Is Strategy, shares his insights on strategy, innovation, and the transformative impact of AI. He explains how to balance strategic commitments with the flexibility needed to respond to new opportunities. Seth […]
What is demand generation? Demand generation is the strategic, integrated approach to creating awareness, interest, and engagement around your products or services with the ultimate goal of driving revenue. While often mistakenly reduced to simply “lead generation,” true demand generation encompasses the entire revenue journey — from initial awareness to closed deals and beyond. For […]
Expert B2B marketers and AI tacticians lead a no-fluff session packed with real examples, useful frameworks, and tangible takeaways. You’ll get: 3 ready-to-use ideas; real use cases; bonus swipe files.
How do you lead with strategy in a fast-changing world? In this episode, Seth Godin, author of This Is Strategy, joins Saima Rashid and Adam Kaiser for part 1 of a two-part conversation. Seth discusses his latest book, This is Strategy, and how it challenges traditional views of what strategy really is. He explains […]
Introduction There is a well-documented negativity bias in news coverage. Virtually every layoff or quarterly earnings miss is shouted in large type, while falling unemployment is covered, not as good news for people who need jobs, but as bad news for consumers; meanwhile, large hiring sprees and better-than-expected growth are largely ignored by press. And all […]
