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S1 E3: Like I Need A Hole In My Head

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Episode 3

In this episode, Kerry uses ancient medical practices to illustrate how people can fool themselves into thinking they are making progress solving problems – even problems in fields as important as medicine – for a very long time, despite making no real progress at all. Tune in to find out how that applies to B2B.

Kerry Cunningham

Kerry Cunningham

Kerry Cunningham is a thought leader in B2B marketing and is a former SiriusDecisions and Forrester analyst. He’s an expert in the design and implementation of demand-marketing processes, technologies and teams for a wide array of B2B products, solutions, and services. He’s also developed a wealth of expertise in the alignment of marketing and sales organizations.

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