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S1 E4: The Junk in Your B2B Trunk

July 15, 2022 schedule 1 min By Kerry Cunningham
photo of Kerry Cunningham

What does your DNA and the traffic on your website have in common? In this episode of the Science of B2B, Kerry will show us what that is. Little hint: they both might contain a lot of junk, but not as much as we used to think. And, the parts we ignored at first are turning out to be absolutely critical. 

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Kerry Cunningham

Kerry Cunningham is a thought leader in B2B marketing and is a former SiriusDecisions and Forrester analyst. He’s an expert in the design and implementation of demand-marketing processes, technologies and teams for a wide array of B2B products, solutions, and services. He’s also developed a wealth of expertise in the alignment of marketing and sales organizations.