The Signalverse™

Every buying signal, building context for every buyer.

Our Signalverse powers the GTM Intelligence Platform by capturing over a trillion buying signals each day and connecting them to specific accounts. Your GTM teams then use this context as the bedrock of your revenue decision-making around who to target, how to reach them, and when to act.

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Trusted by revenue teams at

Find buyers before it's too late to change their minds.

B2B buyers spend an average of 10 months choosing a new vendor, and the first 60% of that journey is anonymous research. The Signalverse gives GTM teams the context to win deals before buyers ever talk to sales.

The research phase decides the deal.

Most deals are won or lost while buyers research on their own. They don’t talk with sellers, they rarely fill out contact forms, and when they do, they seldom respond to calls or emails.

See who's buying & what they care about.

The Signalverse shows which accounts are researching solutions, uncovers new buyers, and reveals what each one cares about. Every signal adds context to the deal and how to win it.

Earn a spot on the short list.

Gaining visibility for your prospects who are actually in market will allow you to secure a spot on their short list. When they're ready to buy, you will already be ahead of the pack.

How we build intelligence

What makes up the Signalverse?

Intent Data

A big part of what sets 6sense apart is the depth and breadth of its intent data, which builds the context that helps teams spot real buyers. It includes keyword intent data drawn from buyer research across millions of pages of B2B publisher content, along with additional topic intent from partnerships with B2B research sites such as G2, TrustRadius, Bombora, PeerSpot, and Gartner.

Company Data

The Signalverse analyzes over 25B signals to capture and update 1.1B unique company and IP address details. These data points include firmographics (company characteristics and news), technographics (existing tech stack), IP addresses (corporate offices as well as home offices), cookies, and alternative identities.

Contact Data

The average B2B buying group has 10+ members. Knowing who they are and how to reach them is the difference between a single-threaded deal and one you actually win. The Signalverse processes more than 70,000 job changes daily to keep contact data accurate and up to date.

Web Deanonymization

Most of your website visitors never fill out a form. Web Deanonymization identifies the accounts behind anonymous traffic and unifies CRM, MAP, and real-time web activity into a single complete picture of buyer behavior. Every opportunity has the full context of each interaction.

Build it your way

The same trusted intelligence, wherever you work.

Run it in 6sense, build it into your stack, or both. You stay in control.

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Clean.

We identify and correct any incomplete, duplicate, non-standard, or irrelevant data by removing junk values that may be the result of user entry errors or other data capture issues.

Standardize.

We ensure that your data adheres to a set of standards to reconcile different abbreviations, word variations, misspellings, etc. as well as to ensure data uniformity across integrated technologies.

Classify.

We organize your data into consistent categories so your predictive models have a reliable, structured foundation to work from.

Matching.

We have the highest match rates for mapping anonymous and known buyer activities to specific accounts. What sets us apart is how we match behavioral signals to accounts to build the intelligence that lets you go after the right accounts with confidence.

Predictive Intelligence

Powering your GTM intelligence.

6sense turns signals into intelligence your team and agents can use to take action across your whole GTM motion. Move faster with the context to win at every stage.

Profile fit scores

Build your AI-driven ideal customer profile.

Building stages

Understand how far along accounts are in their buying journey.

AI summaries & actions

Provide clear takeaways for sales based on 6sense intel.

AI email agents

Automate routine tasks, follow-ups and meeting scheduling.

Keyword groups

Group keywords to scale segmentation and receive keyword suggestions automatically.

1 trillion signals processed daily.

500B+

Intent signals analyzed monthly

4.2B+

IP addresses tracked

750M+

B2B buyer profiles captured

481M+

B2B buyer profiles published

75M+

Company profiles published across 200+ countries

98M+

Direct-dial phone numbers

111M+

Verified business email addresses

43K+

Technologies tracked

See what success looks like.

Marketing, sales, and operations finally work from the same source of truth — the same signals, the same timing cues, and the same understanding of which accounts are actually ready.

Angela Borseti, Senior Manager of Marketing, OpenText

27%

new potential marketing-influenced revenue in 30 days

600%

lift in conversion rate

15%

lift in anonymous web activity

The amount of work Email Agents do in a day would take someone on my team a week to do. It’s like having five more SDRs working simultaneously.

Walker Smith, Manager of Sales Development, Custom Truck One Source

738

hours of work saved per week

132

qualified contacts within 5 weeks

$6M

pipeline generated within 5 weeks

The intent data told us who to talk to. AI Email is what made actually talking to them possible, over months, without hiring anyone to do it.

Stephan Cherek, Account-based Marketing Manager, Gilson

54%

Open Rate

4%

Response Rate

$250K

New Pipeline Generated

Not having 6sense is like walking into a room with the lights off. How would you know where to look for the accounts that matter in the market? That’s what 6sense has brought to us.

Carole Groombridge Senior Director of Global Marketing Programs, Ivanti

$263.2M

in influenced pipeline

154%

increase in win rates YoY

43%

increase in average deal sizes

Job Change
Website Visit
Keyword Search

See what a trillion daily signals can do for your pipeline.

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