Make omnichannel campaigns easy to build and manage. Automate and update campaigns from a single drag-and-drop visual canvas.
Intelligent Workflows for Marketing
Say goodbye to stale, static, and siloed campaigns
From targeting to execution, Intelligent Workflows brings every channel, audience, and campaign into sync—so you can move faster, stay aligned, and scale smarter.

Target the right audiences
Use any combination of data from the Signalverse to identify the right audiences to target, including:
- Anonymous research / 3rd party engagement data
- Intent data
- B2B buyer data such as company and contact data
- 1st party data from your CRM or MAP
- 6AI insights, such as predicted account behavior and buying stages
Scale your marketing efforts with ease
Setting up omni-channel campaigns just got a whole lot easier.
Intelligent Workflows makes it simple for marketers to setup and scale their efforts. Marketers can build custom audience criteria, automate data enrichment and push accounts and contacts into specific campaigns – all from one drag-and-drop canvas.
These insights keep campaigns fresh – automatically updating and enriching audiences in real-time while ensuring a personalized message is delivered.
Never start a campaign from scratch
Intelligent Workflows for Marketing includes nearly two dozen pre-built plays to get you started on building your campaigns.